Thi Tran Email and Phone Number

As a Co-founder at Orbies, I'm proud to be part of a team dedicated to crafting 'super-natural' cleaning solutions. We harness the power of probiotics, seamlessly blending it with the art of natural cleaning to redefine cleaning experiences and restore harmony to your home's microbiome.www.orbies.com.au

As a senior leader in the agency, I oversee and drive strategies to expand the agency's client base, revenue, and overall market presence. I work alongside partners to identify and pursue new business opportunities, clients and partnerships and develop and maintain relationships with existing clients to foster long-term engagements. I lead efforts to acquire new clients by pitching agency services and demonstrating value. As a mentor a leader, I manage a cross-collaborative team of 20 responsible for strategy, planning, creative and client services.I lead strategy and marketing across a number of agency key clients shaping the overarching strategic direction of the agency's projects and campaigns. I have worked with both Government and Corporate clients to deliver annual planning, strategic growth initiatives, consumer insight, new product launch plans, budget recommendations, brand planning and more across a range of products and initiatives.Clients pitched and won: Bega Group (ASX:BGA) brand portfolio, PURA | Canberra Milk | Masters, Farmers Union Iced Coffee, Dare & Dairy Farmers. Department of Defence | Department of Finance | ACT Government | Events ACT | City Renewal Authority | Australian National University | Penten | Ronald Macdonald House Charities | Canberra Raiders

As the Marketing Director at Nectir Innovation, I lead a dynamic growth team, spearheading go-to-market strategies, to enhance customer retention, drive revenue growth, and acquire new customers across small, medium, and large enterprises, including the Department of Defence, Honda, and the Australian Border Force. Nectir provides a unified platform that stands out for its simplicity, intelligence, and intuitiveness, leveraging agile, gamified, and organic innovation to cut through information overload and accelerate decision-making.Achievements:-Activation and sponsorship at the Global Entrepreneurship Congress as the Tech Innovator partner. As the challenge collaborator platform, delegates are able to participate on the GEC x Nectir app to connect with other global leaders and address defined challenges. Delegates can contribute ideas, share and hear examples, collaborate and connect with like-minded leaders, and help transform your world during the GEC and beyond.

I plan, communicate, and execute strategies and plans across the business, developing the overarching marketing strategy for Allhomes (ASX:DGH) to drive audience and revenue growth. My responsibilities extend to strategising and planning consumer marketing campaigns encompassing brand, media, and sponsorships, supporting both B2C and B2B facets of Allhomes. Additionally, I lead the creative and media strategy, planning, and execution for diverse seasonal and year-round marketing campaigns.-Planned and executed the Allhomes Symposium event with over 250 real estate agents with key note speaker Mal Meninga.-Collaborated with the Product team on key releases and launches across the Allhomes agent products.-Spearheaded a 6-month project leading the clean-up and enhancement of the consumer database, ensuring data accuracy and optimising its efficiency.

I consult for Clarins on the e-commerce operations in Australia and the implementation of an omni-channel strategy, integrating the local retail store network, web, and mobile platforms. Working alongside the digital team of marketeers, I develop strategies for e-Commerce, retail & online marketing activities, digital innovation, customer experience & CRM + analytics.-Led the tender process for selecting a social and creative agency to support social and content creation across all marketing channels. -Developed and expanded the digital footprint through strategic collaborations with major media partners, influencers, and corporate partnerships, spanning both B2B and B2C segments.-Delivered on all key digital metrics YoY-Increased customer database by 50% YoY

As Head of Retail and Activation at Dyson ANZ, I shape retail strategies and activation plans to enhance brand presence and boost consumer engagement. Managing a team of 10, I oversee a $22M budget for retail,brand experiential and sponsorship activations, driving in-store conversion and B2B and B2C events for Floorcare, Cordless, and Environmental Control products in ANZ. Retail partners include Harvey Norman, The Good Guys, Bing Lee, JB Hi-Fi, Big W, Target, Dick Smith Electronics, David Jones, Myer, Farmers (NZ), Briscoes (NZ), H&J Smith (NZ), and Noel Leeming (NZ). Notably, formed a major partnership with Airbnb.Achievements:-Appointed as Dyson Global Leading Leader among 50 other global leaders across markets.-Achieved +25% profit growth in 2015, the highest globally for Dyson.-Secured No.1 market value share in key vacuum cleaner categories: Total Vacuum Cleaners (68%), Barrels (49%), Uprights (68%), Handsticks (86%), Handhelds (40%).-Established the largest-scale shop-in-shop globally.-Entered mass-market channels with BIG W, Target, and Dick Smith, securing No.1 value and volume share in the cordless category and 50% Floorcare footprint.-Led Floorcare and Environmental Control category management and shopper research with JB-Hi Fi, resulting in a 50% footprint increase and a conversion rate boost from 18% to 24%.-Generated $1M in direct retail sales through consumer events, trade and training.-Established a partnership with Airbnb, launching the Hidden House campaign to drive Cordless penetration. Digital results: 29,729 entries via the Hidden House microsite, 260,000 views of the teaser video on YouTube, 3.6 million people reached through Facebook, earned media across top-tier media outlets e.g., Gizmodo. Confirmed Andy Allen - Masterchef winner as brand ambassador for the campaign.-Activated Airbnb Host Seeding Events, seeding the Dyson Cordless Handstick into over 500 Airbnb homes.

I lead and develop a new Retail team, revamping the Dyson ANZ controlled in-store strategy for world-class executions across all categories. In my role, I dedicate 70% of my time as the Retail lead and 30% as the New Zealand Sales and Marketing Country Manager. This involves managing distributor relationships and crafting and executing the annual Sales and Marketing activity plan. I am at the forefront of overseeing all ATL and BTL executions in New Zealand, acting as part of succession planning and in lieu of a Marketing Director.Key retailer customers include: Harvey Norman, The Good Guys, Bing Lee, JB Hi-Fi, David Jones and Myer, Farmers (NZ), Briscoes (NZ), H&J Smith (NZ) and Noel Leeming (NZ).Achievements:-Received the 2014 Dyson Australia award for outstanding contributions.- Secured the 2014 team award and recognition as the lead market across the global regions for the AM05 recall.-Achieved +21% profit growth for ANZ in 2014.-Attained +73% profit growth for New Zealand in 2014.-Led the efficient in-store execution across 1200 stores for the global Environmental Control recall. Secured an additional 50% brand footprint.-Drove Cordless Category penetration in NZ, securing a 73% market share and increasing product awareness to 60%.

I drive brand visibility and sales through retail activation strategies across the Floorcare and Environmental Control categories. Leveraging market insights and collaborating with cross-functional teams, I build strong retail partnerships, create impactful in-store displays, and optimise promotions for maximum ROI. My passion lies in delivering exceptional customer experiences, blending creativity with data-driven insights to ensure Dyson remains the market leader in the industry.Key retailer customers include: Harvey Norman, The Good Guys, Bing Lee, JB Hi-Fi, Big W, Target, Dick Smith Electronics, David Jones and Myer.-Successfully negotiated and established first shop-in-shop experience with Harvey Norman increasing brand footprint across 31 stores by 75%.-Increased conversion rate of Harvey Norman shop-in-shops from 16% to 20%, trial and demonstration by 50 per week.-Sales of cordless handsticks in Harvey Norman shop-in-shop rollout increased by 52%. -Conceptualised and launched the first-ever Hot and Cool fan Environmental Control in-store display, increasing brand footprint in category by 70% which drove a 50% surge in product engagement and sales conversion.-Appointed full-time from contract role and promotion to set up the retail team.

I lead a team of 3, driving the e-Commerce, digital, and CRM strategy. Managing the marketing plan for 31 stores, I focus on same store growth with an emphasis on customer acquisition and retention. Responsibilities include overseeing e-Commerce, digital strategy, and multi-channel promotions for consistent year-over-year growth. I manage ATL and BTL, A&P budgets, CRM loyalty programs, inventory control, and pricing strategies. I execute communication strategies, analyse data for growth, and collaborate with the national sales team for cross-promotions and local marketing activities with key partners.Achievements:-Launched the new Passport to Provence loyalty program, managing internal change, training, and marketing communication. Achieved a +30% YOY increase in same store recruitment rate.-Implemented L'OCCITANE Australia's first digital media strategy (Facebook, Twitter, FourSquare), surpassing the e-Commerce retail budget for FY 2012 by +52%. Grew the Facebook fan base from 250 to 13,000 fans and increased all Google web analytic KPIs YOY.-Drove new product launches, achieving a +5% YOY increase in same store growth and expansion in a challenging retail environment.-Opened 5 new stores including the Westfield Pitt Street Flagship Store.

Trimex holds the reputation as a leading distributor in domestic, export, and duty-free markets for prestigious beauty and fashion brands, representing global portfolios like Clarins, Puig Group, and Euroitalia.I manage the largest fragrance and beauty portfolio for the company delivering individual brand P&L's for all brands, brand strategy and planning, communication and activation planning and implementation, launch & NPD pipeline and delivery, media planning. Key customer channels include Priceline, Chemist Warehouse, Terry White Chemists, Amcal Chemists, Guardian Chemists, Myer, David Jones and over 500 independent accounts. Global brand portfolio: Versace, Moschino, Allessandro dell’Aqua, Lanolips, StriVectin, Lumedia, Amatokin, Hylexin, MaxMara, Trussardi, John Richmond, Prada, Nina Ricci, Gal, Paco Rabanne, Laura Mercier, Barbie -Launched Lanolips into 900 accounts including 320 Priceline doors, 110 Terry White Chemists, 68 Myer stores, 31 David Jones Stores and over 200 independent retailers. Full distribution into 50% launch accounts.- Achieved for Lanolips +221% of launch target. -Launched Versace Pour Homme, Moschino Funny, Prada Infusion de Iris and Paco Rabbanne 1 Million into key retailers meeting sell-in and sell-through results.- Achieved double digit growth YoY for key brands Versace (+22%) Prada (+18% Laura Mercier (+15%).

I manage the fragrance and beauty portfolio for the company to deliver individual brand P&L for all brands, brand strategy and planning, communication and activation planning and implementation, launch & NPD pipeline and delivery, media planning.Brand portfolio: Le Couvent de Minimes, Evian, StriVectin, Lumedia, Hylexin, Amatokin, Laura Mercier, Ferragamo, Cartier, Disney, Chopard, MaxMara, Trussardi, Prada, Nina Ricci, Gal, Barbie, Paco Rabanne

I am responsible for executing the sales and marketing strategy of the Hyatt Hotel Canberra with the objective of maximising revenues across all revenue generating outlets to include bedrooms, meetings and events, and food and beverage.Achievements:-Recipient of the 2005 General Managers annual award.-Part of the taskforce to welcome President George Bush as part of the APEC summit.