Thi Thanh Thao Tran Email and Phone Number

Created marketing frameworks and processes including marketing briefs, proposals, reports & KPIs. Established strategies and product portfolios of all 4 categories portfolio including nutrition (Nutrilite), skin care & cosmetics (Artistry), personal care (G&H, Satinique, Glister), home care (Amway Home) plus Customer & Market Insight category. Initiated and supervised to deliver the categories’ plans. - Steered the brand & CRM team to contribute to the business growth to 100 million USD in… Show more Created marketing frameworks and processes including marketing briefs, proposals, reports & KPIs. Established strategies and product portfolios of all 4 categories portfolio including nutrition (Nutrilite), skin care & cosmetics (Artistry), personal care (G&H, Satinique, Glister), home care (Amway Home) plus Customer & Market Insight category. Initiated and supervised to deliver the categories’ plans. - Steered the brand & CRM team to contribute to the business growth to 100 million USD in 2013 vs 50 million USD in 2011.- Launched new products of heart health, core vitamin & minerals and brand campaigns to develop Nutrilite as the key driver for the total business growth with 59% contribution to the total business revenue in 2015 and 70% growth vs 2012. The brand owns outstanding high quality product image with natural ingredients that other brands cannot compete with.- Relaunched Artistry whitening line with double revenue after a 2-month campaign attracting 185 contestants (testimonies for the products), more than 1.2 million campaign page view after 2 weeks. The campaign was shared to other affiliates in SEA and ANZ as one of the best practice to adapt in 2012.- Led and launched more than 50 new products & renovations successfully.- Coached marketing team to execute integrated marketing campaigns with new product launches, communications, events, promotions, Amway’s exclusive expos with more than 40,000 visitors/venue each time. Amway’s awareness in 2015 nearly tripled that of 2011.- Launched CRM campaigns for new distributors, increasing 2015 activation rate by 11% vs 2014; sales per distributor increased by 15%.- Coached and developed marketing team to independent & proactive marketers with good team-work culture and integrity. Show less

- Managed exterior decorative paint brands.- Developed annual and long range business plan for the brands in charge.- Executed and supervised new product launches, brand communications, events, promotions and related researches. Besides 2 new products and 3 relaunches, successfully launched Dulux Weathershield Waterproof, achieving 128% growth in 2011 vs 2010.- Effectively managed the brand budget and ROI.- Together with other functions, protected the leading premium decorative… Show more - Managed exterior decorative paint brands.- Developed annual and long range business plan for the brands in charge.- Executed and supervised new product launches, brand communications, events, promotions and related researches. Besides 2 new products and 3 relaunches, successfully launched Dulux Weathershield Waterproof, achieving 128% growth in 2011 vs 2010.- Effectively managed the brand budget and ROI.- Together with other functions, protected the leading premium decorative paint share in 4 consecutive years. Show less

- Ran brand communication campaigns, promotions, events to drive and achieve sales targets of the brands and products in charge.- Developed sales collaterals and other brand communication materials e.g TVC, print ad.- Led new product development processes, tests and other market researches.

- Developed packaging, point of sales materials, promotion and advertising plan. - Launched Dynamite Big Bang, Dynamite Chocolate Chews with 30% increase in product penetration and sales revenue.

- Arranged and set up meetings and conferences. - Recorded and distributed meeting minutes & materials. - Followed up with marketing and sales teams to make sure the deliverables of the departments and functions were on tracks. - Prepared reports and presentations for the Directors. - Organized travelling itineraries and accommodation arrangements for the Directors and regional executives. - Collated and processed expenses. - Other office administration and personal… Show more - Arranged and set up meetings and conferences. - Recorded and distributed meeting minutes & materials. - Followed up with marketing and sales teams to make sure the deliverables of the departments and functions were on tracks. - Prepared reports and presentations for the Directors. - Organized travelling itineraries and accommodation arrangements for the Directors and regional executives. - Collated and processed expenses. - Other office administration and personal assistance tasks. Show less