Thiago Dias Email and Phone Number
Over 15 years of experience in CPG, and over 10 years of experience in Digital marketing and commerce. Profound knowledge of GTM and Marketing Strategy, Ecommerce, Digital and Trade Marketing.Leading Reckitt's global Ecommerce and Go-To-Market strategies, my tenure has been marked by an unwavering commitment to digital and sales excellence. With aproximatelly 3 years steering our digital sails, I've merged ecommerce with sales acumen expertise to deliver substantial growth in the traditional trade and ecommerce domain.At the heart of my approach lies a strategic vision that couples data-driven insights with sales and digital skills. Creating strong alliances that enables collaborative approach with people, I´ve pioneered with marketing and digital solutions that resonate with Reckitt´s need of being a future fit organization.Whether crafting a digital marketing campaign or new digital business model for GTM I believe I am able to balance vision with results oriented execution, reflecting caring and emphatic leadership. Teh achievement I am most proud of is having zero turover during pandemic leading Unilever Digital commerce team.
Reckitt
View- Website:
- reckitt.com
- Employees:
- 33871
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Global Head Of Commerce And Digital And GtmReckittState Of São Paulo, Brazil
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Global Head Of Ecommerce & GtmReckitt Oct 2021 - PresentSão Paulo, BrazilLead and build a Digital Sales business model that had a profound impact on Reckitt´s Brazil indirect channel performance (above 65% of share of business in sales) overdelivering lead and legging KPIs thourgh a eB2B that reshape sales capabalities. Startegy and execution that contributed over 25% of LATAM growth in 2023 by deploying marketing tools, data and ecommerce capabilities. Overseeing sales digital solution in several markets in Latam and Europe.Also responsible to create new operation model for sales rep by combining sales and user experience expertise working with several customers, distributors, developers and tech providers.
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Ecommerce ManagerUnilever Nov 2019 - Oct 2021São PauloSuperheaded Unilever Brazil digital ecosystem and ecommerce channel leading exponential growth with incremental market share and profitability. Accoutable for P&L and over 20% of brands media investment. Responsible for transform how brands investment were managed and lead the full integration with sales, also impacting how brands communicate in digital space through deployment of capabilities that integrate brand strategic thinking with execution focused on consumers touchpoints. Over 15 people managed, with zero turnover on pandemic. -
Ecommerce Media And Account Manager (United Kingdom)Unilever Jun 2018 - Nov 2019London, United KingdomEcommerce account manager and digital media manager for Amazon, Tesco, Asda and Sainsbury’s. Responsible for planning and execute media plan that impacted over 30% of Unilever UK share of business by creating performance media model optimizing for better investment and online merchansing outcome.
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Ecommerce Junior ManagerUnilever Feb 2017 - Jun 2018São Paulo, São Paulo, BrazilIntegrate Unilever sales and ecommerce by deploying a omni approach thourgh out the organization. Responsible for reshape investment structure and JBP. Implementing omni sales operating model and digital media campaign.
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Trade Marketing Junior ManagerUnilever May 2016 - Jan 2017São PauloTrade Marketing strategy champion for Personal Care BU. Responsible to overdeliver in revenue by creating cross categories synergy through planning and investment optimization, volume forecast intelligence and data driven promotional leverages.
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Senior Shopper And Customer Marketing CoordinatorUnilever May 2015 - Apr 2016São Paulo, BrazilResposible for Unilever Joint Business Plan model for Latam, deploying and supporting markets in execution. Developed Shopper Marketing and global trade marketing models for Unilever Home Care, Personal Care, Beauty, Ice Cream and Nutrition BUs that impacted market and brands developement. Lead Latam customer and market reasearch facility that aimed to build strategic collaborative plan with customers and consumers.
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Brand ManagerDanone Apr 2014 - Apr 2015São Paulo Area, BrazilResponsible for Activia brand management, creating marketing and trade marketing plans for all channels. Product Launch and brand portfolio management. Development of promotional calendar, brand sales incentive, distribution and volume plans and Branding. Core member of Danone Innovation team to create long term NPD solutions. -
Senior Marketing CoordinatorUnilever Jan 2013 - Mar 2014São Paulo, BrazilBrand Development and Marketing Strategy for all Latam markets, leading brand, communication and innovations projects. Create and implement new brand positioning and communication idea with full media campaign, also launching over 20 SKUs delivering increase of market share and brand metrics with strong consumer approach. Best in class Brand gloval case increasing consumption by 15% and delivering increase of price by 20% at the same time thourgh market development and communication strategy.
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Senior Trade Marketing CoordinatorUnilever Feb 2013 - Jul 2013São Paulo, Brazil
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Channel Development CoordinatorUnilever Jun 2012 - Jan 2013São Paulo, Brazil
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Junior Trade Marketing CoordinatorUnilever Nov 2011 - May 2012São Paulo, Brazil
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Sales AnalystUnilever Jan 2011 - Dec 2011São Paulo, Brazil
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Sales InternUnilever Jan 2010 - Dec 2010São Paulo, Brazil
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Shopper And Retail InternKantar Worldpanel Aug 2009 - Dec 2009
Thiago Dias Education Details
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Business Administration And Management, General -
Marketing -
Business Administration And Management, General
Frequently Asked Questions about Thiago Dias
What company does Thiago Dias work for?
Thiago Dias works for Reckitt
What is Thiago Dias's role at the current company?
Thiago Dias's current role is Global Head of Commerce and Digital and GTM.
What schools did Thiago Dias attend?
Thiago Dias attended Hyper Island, Usp - Universidade De São Paulo, Mit Professional Education.
Not the Thiago Dias you were looking for?
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Thiago Dias
São Paulo, Sp -
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Thiago Dias
Open To Work | Outplacement | Sales Specialist | Business Development | Business & Digital Transformation | B2B Growth | Marketing | Crm Enthusiast | Cybersecurity | Bpo | Saas | Public Sector | Team Management | AiSão Paulo, Sp -
Thiago Dias
São Paulo, Sp
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