Lead the Product Enablement Team towards interactive cycles of software development for the “digital charging services” of the Volkswagen Group with the aim to keep the end user within the brands’ digital ecosystem and generate recurring revenue streams throughout the vehicle’s lifecycle;

• Lead global cross-functional programs to enable product marketing across New Mobility segment and cloud-based vehicle services (strategic development of digital platform and in-vehicle infotainment systems). • Envision future solutions based on customer needs by making usage of quantitative and qualitative methods, as well as optimization of UX and HMI-processes;• Lead customer-oriented New Mobility communication strategy as well as brand experience creation (e.g. “CES”, “Mobile World Congress”, Auto Shows, etc.);• Market Intelligence on New Mobility and Technology industries by evaluation of market opportunities and segmentations (megatrends and ecosystem). Competitors and products researches for a better business strategy and product positioning.

• Lead the Product Marketing team on activities concerning brand and product strategy; • Coordination of products’ roll-out activities (positioning, communication, training, sales and after-market strategies) as well as the lifecycle management for 3 vehicle platforms and the respective infotainment systems;• Work across Renault-Nissan brands, multifunctional departments and global regions to enable customer-centric specifications and concept product vision (e.g. trim level, features, volume, pricing, profitability);• Definition of digital and offline product communication strategy• Head product launch committee.

• Creation and maintenance of strategic marketing planning and coordinate Go-to-Market and Sales development programs (e.g. channel management, new markets, pricing, sales force training and incentives);• Portfolio lifecycle manager: new products development, communication strategy and P&L responsibilities, including costs controlling, revenue forecast and profitability;• Business sponsor of innovation strategy and new product introduction;• Manage the business unit budget (bottom line).

• Management of international programs and collaboration with multiple stakeholders to execute product planning across GM’s brands (Chevrolet, Opel and Buick): conception of future developments through customer needs, technical and market requirements, definition of trim levels, content, volume, pricing positioning and business plan; • Planning of next generation infotainment system as well as development of connected services portfolio;• Market Research on Brand (positioning, image and awareness), Communication (pre and post-test), Product (clinics and quality) and Mobility by making use of qualitative and quantitative researches with multiple methodologies;• Competitive intelligence: product and brand strategy and market segmentation to support industry volume forecast;

Support analysts on industry forecast, product planning, market opportunities, competitive intelligence, customer needs, vehicle import and export business and big data for price and volume.

• Coordination of market research institute for ad-hocks studies.• Support analysts on ethnography researches, customer buyer behavior, brand’s image, product clinic, portfolio clinic, quality audit, dealer and customer satisfaction.

Invoice Activities, Profitability analysis, Budget Management Support and Customer Relationship.