Thiago Hoffman

Thiago Hoffman Email and Phone Number

Utrecht, Netherlands
Thiago Hoffman's Location
São Paulo, São Paulo, Brazil, Brazil
About Thiago Hoffman

I am a product manager with a degree in control and automation engineering from UFMG. I am passionate about digital products because I believe in the transformative potential that technology has in people's lives, and I dedicate my career to building products that make a difference. Twelve years ago, I started my professional life in the industrial automation field and, after an exchange program at Fontys in Eindhoven, Netherlands in 2015, I decided to direct it towards digital products and project management. I have worked for companies of different sizes and levels of digital transformation, focusing on B2B product management through data analysis and user research. Currently, I am a Group Product Manager at Bees, a technology division of Anheuser-Busch Inbev. I lead a team of product managers and our challenge is to optimize financial investments in key accounts through sell-in and sell-out, as well as driving customer satisfaction. I really enjoy coffee, traveling, and talking about product trends in general. If anyone wants to chat, my email is tfhoffman@hotmail.com.

Thiago Hoffman's Current Company Details
TIAS School for Business and Society

Tias School For Business And Society

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MBA Candidate
Utrecht, Netherlands
Thiago Hoffman Work Experience Details
  • Tias School For Business And Society
    Mba Candidate
    Tias School For Business And Society
    Utrecht, Netherlands
  • Bees Brasil
    Global Group Product Manager
    Bees Brasil Nov 2022 - Present
    Brazil
    • Management of a team of product managers and associate product managers, leading 5 value streams, and directly interacting with engineering, design, data, and other departments;• Responsible for a B2B marketplace focused on key accounts, digitizing financial investments through sell-in and sell-out and customer service solutions;• Product strategy and OKRs, presentations for senior leadership, stakeholder management, team career development, use of data and UX research to define the strategy of the product team.
  • Bees Brasil
    Global Program Manager
    Bees Brasil Dec 2021 - Nov 2022
    Campinas, São Paulo, Brazil
    • Portfolio management between 3 products, 4 squads, and 10 teams, leading a team of project managers and scrum masters;• Ensured the execution of a project with the potential to save 25% of the annual budget for the department, as well as leading the omnichannel strategy for the department and a customer service initiative for DTC, with global impact;• Raised the maturity level of development teams by 60%, leading upstream management, development processes and ceremonies, roles and responsibility, deployment processes, and crisis management.
  • Bees Brasil
    Technical Project Manager | Agile Lead
    Bees Brasil Jan 2021 - Dec 2021
    Campinas, São Paulo, Brazil
    • Ideation of a project to prospect new clients, approved in a global selection at an innovation project incubator based in California;• Roadmap organization and execution, managing dependencies between areas to mitigate risks and optimize the efforts of development teams;• Implemented development processes and ways of working for an expanding development team, working with agile methodologies and managing a team of Scrum Masters.
  • Cervejaria Ambev
    Product Manager
    Cervejaria Ambev Apr 2019 - Jan 2021
    São Paulo, São Paulo, Brazil
    • Product leadership of the Chatbot started in the previous year, redefining the platform core technology with the goal of maximizing results and accelerating the omnichannel strategy in the customer experience area;• Structuring the development, QA, and UX Writing teams, being one of the pioneering teams to work with Agile and the Scrum framework at Ambev;• Stakeholder management, product strategy, story and requirement management, UX and UX writing validation, deployment management, data analysis, Capex and supplier management;• I was responsible for digitizing 12% of all customer service interactions and improving the product's CSAT by 18%.
  • Gv2C Consulting
    Junior Product Manager
    Gv2C Consulting Oct 2018 - Apr 2019
    São Paulo Area, Brazil
    • Worked as a junior product manager, allocated inside Ambev, for a B2B chatbot focused on customer service, managing an international development team (India and California);• Backlog management, data analysis, AI training models, and conversational experience design (UX and UX Writing); • Increased the percentage of automated requests from 22% to 57% and the number of requests via chat by 244%.
  • Arkmeds
    Product Management Intern
    Arkmeds Nov 2017 - Apr 2018
    Belo Horizonte
    • Implemented the Scrum framework with the development team, acting as a product owner, focusing on backlog management and product discovery, and Scrum Master, focusing on conducting ceremonies, metrics and the development process;• Worked on two products focused on the digitization of hospital processes and instrumentation, applying customer-centricity concepts based on in-person interviews with users and stakeholders.
  • Fontys University Of Applied Sciences
    Exchange Program
    Fontys University Of Applied Sciences Jul 2015 - Jul 2016
    Eindhoven, Brabante Do Norte, Países Baixos
    Exchange program in the Netherlands, studying electrical engineering and project management and focused on: B2B Marketing, Business Economics, Industrial Control Theory, Machine Vision, and project management, with 2 projects focused on instrumentation and electronics, applied in the medical field for stress detection.
  • Fg Automação Industrial
    Electronics Technician
    Fg Automação Industrial May 2012 - Mar 2013
    Belo Horizonte Area, Brazil
    • On-site training of Wonderware's industrial automation software for operation and maintenance teams at Vale and Arcelor Mittal; • Responsible for on-site and remote technical service, acting as customer service specialist at the post-sales department for software from Wonderware for Vale, Arcelor Mittal, and CSN.
  • Ge Power Conversion
    Electronics Technician Intern
    Ge Power Conversion May 2011 - May 2012
    Belo Horizonte Area, Brazil
    • Responsible for the design and development of the user interface (UI) of a rotary wagon dumper automation application for Vale; • Development and integration of the user interface (UI) of a rotary excavator automation application; • Creation of Visual Basic scripts for control interface integration with PLCs.

Thiago Hoffman Skills

Stakeholder Management C Technical Training English Teaching Microsoft Powerpoint Matlab Instrumentation Programmable Logic Controller Agile Methodologies English Scrum Control Systems Design Engineering Chatbot Development Microsoft Office Microsoft Word Microsoft Excel Plc Programming Customer Support Intouch Control Theory Teamwork Project Management Backlog Management Problem Solving French Automation

Thiago Hoffman Education Details

Frequently Asked Questions about Thiago Hoffman

What company does Thiago Hoffman work for?

Thiago Hoffman works for Tias School For Business And Society

What is Thiago Hoffman's role at the current company?

Thiago Hoffman's current role is MBA Candidate.

What schools did Thiago Hoffman attend?

Thiago Hoffman attended Universidade Federal De Minas Gerais, Centro Federal De Educação Tecnológica De Minas Gerais.

What skills is Thiago Hoffman known for?

Thiago Hoffman has skills like Stakeholder Management, C, Technical Training, English Teaching, Microsoft Powerpoint, Matlab, Instrumentation, Programmable Logic Controller, Agile Methodologies, English, Scrum, Control Systems Design.

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