Thiago Macedo Email and Phone Number

Colombia, Chile, Peru, Paraguay, Ecuador, Bolivia and Venezuela Market Manager.Manager of 14 distributors in 7 countries.Head of sales, marketing, supply chain and finance in all markets.+ 3 HC directly and 7 HC indirectly.

Analyze PMB brand portfolio in the Market and crystalize targeted consumer insights.Take brand ownership and provide the vision, mission, goals, and strategies to match upTranslate brand strategies into brand plans, brand positioning and market strategies, integrated with trade, consumer engagement and sales.Create strategic plans with trade marketing to support regional sales office and Key accounts.Establish performance specifications, cost and price parameters, Market applications and sales estimates.Monitor Market trends, research consumer markets and competitors activities to identify opportunities and key issues.Direct alignment of campaigns and briefings with agencies (Leo Burnett, DDB and Hogarth)Brands Management Budget controlInternational Course: Product Lifecycle Management LA&C – Curacao/Caribbean – TOP managers of Latam regionAcademy Pass it On from LA&C region in Buenos Aires, Argentina in November/2016 - TOP managers of Latam Region

Coordination of strategic activities such as product launches, morphing projects, line extensions, brand repositioning and brand support activities for trade engagement, consumer engagement day, consumer engagement night and digital platform.Alignment of the brand strategy into Brazilian market with L&M Global Brand Building and LA&C Region.Complete budget management and reports preparation.Communication materials and product/strategy concept creation with the advertising agency (Leo Burnett).International Course: Packaging Development Course – Buenos Aires. Argentina – March/2016

Manager for all the Sales & Distribution, contracts, budget, trade and consumer engagement results in the main territory of Philip Morris in Curitiba;Dotted line management of the distributor team (6 sales reps and 1 sales supervisor) and direct management of Territory Executives (3 trade executives) and Sales Agents (3 day promoters);Building effective business relationships with retailers that are focused on increasing return on investment;Managing the territory as a business unit, working autonomously to meet targets;analysing retailer data to identify and implement the best product mix, strategies and activities.International Course: Consumer Response Accelerated Program (CoRe) - Miami/USA - 2015

Executive responsible for planning processes and dynamics involved on the implementation of the Consumer Engagement plan for the south market of Philip Morris in Brazil.Coordinator of Marlboro brand building activations in consumer channel like bars, nightclubs and events like Creamfields Brazil, Winter Play, Gramado Cinema Festival, Florianópolis Carnival, National and International Concerts.Implementation of touchpoint segmentation according to structural plan and consumer segmentation.

TOP 5 in more than 15.000 candidates- Fieldwork, analysis, planning and implementation of trade marketing and sales strategies in Brasilia/DF and São Paulo/SP- Understand processes and dynamics involved on the implementation of the Marlboro marketing plan.- Build network through strong interaction, cooperation and communication with Consumer Engagement, Sales, Operations, Legal/CA, Finance and advertising agency.- Learn how to use and analyze the different tools used to measure brand performance- Planning and coordenation of third part events like Planeta Terra Festival, Big Beach Boutique, Night Clubs and other events in São Paulo.

Organization and planning online campaigns - integration of media on and offline.Strategies initiative and business acumen’s to clients;Management and leadership of a team with 8 professional’s.Account executive and digital planner with expertise in developing and managing institutional campaigns, B2B, B2C, internal marketing, web, social media and sponsored links.