I've been passionate about concept design and strategy development since I was 12 years old when I began adapting Tabletop RPG systems to meet the needs of my friends, creating innovative elements to enhance our hobby experience.Today, this passion extends to the corporate world, where I typically operate as follows:Concept Design now starts with me putting on my "BI suit" and diving into that famous Data Lake. There are many hidden treasures in it, just waiting to be discovered.Strategy development requires a mix of SWOT analysis and Critical Thinking. This is where things start to take shape.Adapting systems has turned into process management and optimization. I like the Lean Six Sigma methodology, but I can adapt to yours as well. The goal is to reduce costs, streamline workflows, and even give a boost to the user experience.Creating innovative elements I often refer to as Digital Marketing and UX these days. My specialty is developing and managing advanced paid traffic campaigns for any industry and target audience.
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Head MarketingEdmurSão Paulo, Brazil -
CmoEdmur Aug 2021 - PresentSanto André, São Paulo, BrasilBack in Brazil, I was invited to join the Edmur team once again. Today, I am responsible for the following items:> Lead detailed market research to identify opportunities, understand the target audience, and assess the competition.> Planning and management of high-level advertising campaigns.> Identify, propose, and implement initiatives for process optimization and performance.> Integration and training of teams in Artificial Intelligence… Show more Back in Brazil, I was invited to join the Edmur team once again. Today, I am responsible for the following items:> Lead detailed market research to identify opportunities, understand the target audience, and assess the competition.> Planning and management of high-level advertising campaigns.> Identify, propose, and implement initiatives for process optimization and performance.> Integration and training of teams in Artificial Intelligence technologies across various segments. Show less -
Marketing CoordinatorDaito Kentaku Co., Ltd Apr 2017 - May 2021Okazaki, Aichi, JapãoI received an amazing offer from a contact literally on the other side of the globe. I was responsible for developing and executing effective strategies to attract, retain and serve the needs of foreign clients (Brazilian, American, Canadian, Australian, and Filipino) with little or no knowledge of the Japanese language in the real estate market.
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Sales Marketing AnalystEdmur Aug 2013 - Mar 2017Santo André, São Paulo, BrasilI had the opportunity to join the real estate marketing team with Edmur, one of the major players in the BIG ABC region of São Paulo, who already had over 40 years of market experience at the time. I worked alongside the senior sales management as a digital marketing analyst and ad quality manager. -
Technical TranslatorFreelancer.Com Feb 2010 - Dec 2012My first step into the job market was as a translator of manuals for various electronic products from companies like Black&Decker, Sony, Philips, and others; providing services on freelance marketplaces such as Guru, Upwork, and Freelancer.com.
Frequently Asked Questions about Thiago Positelli
What company does Thiago Positelli work for?
Thiago Positelli works for Edmur
What is Thiago Positelli's role at the current company?
Thiago Positelli's current role is Head Marketing.
What schools did Thiago Positelli attend?
Thiago Positelli attended Centro Universitário Fmu | Fiam-Faam, Coursera, Coursera.
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