Thiago Rafael Email & Phone Number

Guarulhos, Sp, Br

Responsible for all Biosintetica Franchises.

Hortolandia, Sp, Br

Responsible for Women's & Men's Health products Franchises.

Somerset, Nj, Us

Responsible for structuring the marketing area in 2 different business units related to prescription and OTC products: o Launching the dermatology franchise, structuring the portfolio positioning and developing communication with all relevant stakeholders, including prescribing doctors, medical societies, consumers and pharmacies. o Repositioning of the current portfolio of OTC products in order to penetrate new pharmacy channels and relevant regions.• Creation of the official process of elaboration and presentation of the plans of marketing of the products, including the creation of the templates, flows, and dates of presentation.• Management of 1 product manager, 1 marketing coordinator, 1 analyst, and 1 intern.• Active participation in the process of portfolio construction and new business development.

Aachen, De

• Management of three products of pain and women’s health franchises: Toperma®, indicated to the treatment of localized neuropathic pain, Belara®, a female contraceptive, and Damater® recommended for folic acid and other vitamins and minerals supplementation.• Reporting directly to the Head of Marketing and management of one marketing analyst.• Responsible for the launch of Belarina®, an innovative contraceptive.• Elaboration of tools and plans in order to penetrate in the non-retail segment (hospitals and health providers).• Effective relationship with key opinion leaders and management of diversified specialties advisory board. Main achievements• I am responsible for the complete repositioning of Toperma®, where my main objective is to become this brand highly recognized as the first line treatment of localized neuropathic pain.• Recovery of 4 percentage points of market share with the product, reaching 32% evolution in demand.• Penetration among important non-retail institutions, both private and public, including Hospital das Clínicas, Hospital Estadual Mário Covas, Hospital Sírio Libanês, CEPON, INTO, INCA, Hospital Albert Einstein Hospital AC Camargo and Hospital do Câncer de Barretos.• Creation of a new advisory board composed of 10 physicians representing 5 specialties what have allowed the definition and validation of new product strategy.

Brentford, Middlesex, Gb

• Manager of the following products from dermatology franchise (Stiefel): Clindoxyl Control® and Clindo Pele Acneica® (acne treatment), Clariderm® (melasma treatment), and Stiprox®, Stiproxal®, Tarflex® and ZN® (shampoos for the treatment of seborrheic dermatitis, psoriasis, and scalp eczema);• Reporting directly to the Head of Marketing and responsible for a team of two people;• Responsible for launch of 4 products;• Management of global products, reporting results, market planning and tactical execution to the global structure;• 360° product management: Development of materials and positioning to point of sale (pharmacy), creation of a digital strategy for communication with the final consumer and creation of medical visitation plan.• Main achievements:- Performed the complete repositioning of Clariderm® in order to make it an exclusive dermatologist recommended brand. Through the dissemination of a clinical study’s results to physicians and at the point of sale, I conquered evolution in demand of 15% and the second in prescription;- Created the complete positioning to the treatment and maintenance acne franchise (Clindo Pele Acneica® and Clindoxyl Control®). In addition, I launched two products in the market enlarging the total franchise sales from R$ 800,000 annually to approximately R$ 10 million, and reaching a demand increase of 69% in 2014 and 35% between January and July 2015;- Re-launched and repositioned the therapeutic shampoos franchise for physicians and point of sale, reversing the downward trend in demand from -7% to the growth of 10%.

Tokyo, Jp

• Management of 5 product in hospital franchise (TachoSil®, Pantozol EV®, Dramin® DL, Noripurum EV® and Ferinject®). The products are present mainly in the following specialties: Hematology, Oncology, Nephrology, Gastroenterology, Gynecology and several surgeries;• Reporting to the marketing manager and responsible for one employee;• Effective relationship with key opinion leaders and management of diversified specialties advisory board;• Support of price dossier development;• Development of a marketing plan product strategies for the sales force;• Effective Relationship with key opinion leaders;• Creation of promotional materials to support the marketing strategies and objectives;• Responsible for sales, demand and expenses planning;• Development of plans / support tools for penetration in hospitals.• Main achievements:- Performed with excellence the pre-launch of Ferinject®, the most modern and innovative intravenous drug to the treatment of iron deficiency, with promotional activities of communication to target specialty and development of segmentation strategy. Such actions have ensured the product recognition by physicians without even being launched on the market;- Received the prize "Highlights" (award given annually to the best project of each business unit) for the price recovery project applied in Pantozol EV®.

Tokyo, Jp

• Management of 4 product line primary care (Venalot®, Tebonin®, AD-Til® and Hidrafix®). The products are present mainly in the following specialties: Angiology, Cardiology, ENT and proctology;• Reporting to the marketing manager and responsible for one employee;• Development of a marketing plan product strategies for the sales team;• Creation of promotional materials to support the marketing strategies and objectives;• Responsible for sales, demand and expenses planning;• Effective Relationship with key opinion leaders;• Main achievements:- Hit demand evolution of 30% in Venalot® H (topic) and 15% in Venalot® tablets (oral), by conducting impact projects such as promotional dissemination of changing the tablets presentation formulation and dissemination of the importance of topical treatment for improving symptoms of CVI;- Responsible for the initiative and implementation of the package expansion of AD-Til®, which ensured increase of 76% in product demand;- Prepared a specific commercial plan for Tebonin®, smoothing the historic decrease of -15% in annual product sales to -2%;- Active participation in the implementation of the project of promotion through tablets.

Zurich, Ch

• Management Support of 4 product in gastrointestinal franchise (Pantozol®, Plantanben®, Mesacol® and Siilif®), analyzing their markets and contributing to the creation of the whole process of marketing planning;• Participation in the creation of the marketing plan of the product;• Development of strategies for sales team;• Creation of promotional materials to support the marketing strategies and objectives;• During the last six months of this function, as part of professional development, I have worked as responsible for managing Mesacol®.• Main achievements:- Supported the launch of Siilif® with important activities, such as segmentation, creation of promotional materials and medical events.- Elaborated and conducted 22 national medical events for repositioning Mesacol® in a new indication (diverticular disease of the colon), with immediate result of 23% growth in demand.

Zurich, Ch

• Visit of doctors and pharmacies to promote 5 products related to respiratory and primary care franchises.• Main achievements:- Accomplished the launch of Omnaris® with excellence, an innovative product indicated for allergic rhinitis;- Won the 2nd place in the annual Brazilian contest of sales

Zurich, Ch

• Coordination of Sempre Saúde Program, a CRM based project, where about 100.000 patients were benefited in two years;• Responsible for the creation and implementation of all strategy linked with the program (marketing plan, budget, promotional materials, strategies/training for sales force);• Coordination of a structure outsourced call center with about 20 people.• Main achievements:- Through the creation of telephone and online purchasing system, I expanded the effectiveness of purchase from 16 to 48% of patients registered in the program;;- Won the National Teleservices Award for creating the innovative model of online purchase.

Zurich, Ch

Business Extension Program For Professional Development, Leadership - Managing Yourself And Leading Others For Healthcare Professionals

Master Of Business Administration (M.B.A.), Marketing

Graduation, Business Management