Thiago Rocha Email & Phone Number

São Paulo, São Paulo, Brazil

• Formulate channel strategies in accordance with Faber-Castell's commercial strategy, with an emphasis on achieving predetermined goals and adhering to the promotional timetable. Oversee the creation of leverage plans to sell out for the highest-priority clients, thereby increasing product visibility and activation opportunities.• Through sell-out efforts, MPDVs, and activations, oversee execution for the top 42 direct customers, focusing on the creation of the "Back to School" seasonal… Show more • Formulate channel strategies in accordance with Faber-Castell's commercial strategy, with an emphasis on achieving predetermined goals and adhering to the promotional timetable. Oversee the creation of leverage plans to sell out for the highest-priority clients, thereby increasing product visibility and activation opportunities.• Through sell-out efforts, MPDVs, and activations, oversee execution for the top 42 direct customers, focusing on the creation of the "Back to School" seasonal execution strategy. Conduct analyses and construct KPI performance dashboards in trade, including positivity, store share, target stores, sell-out, priority mix, launches, and stockouts, while managing and monitoring the channel budget.• Coordinate lending agreements and oversee the execution of conventions, fairs, and events.• Collaborate with the national merchandising team to coordinate execution strategies and implement the perfect store program, thereby ensuring operational excellence.• Establish channels of distribution, including self-service, key accounts, and paper carriers. Participate actively in the development of promotional calendars and business plans, with an emphasis on assortment and trade strategies. Implement promotional initiatives, such as digital campaigns and strategies for the return to school.• The growth of the self-service portfolio, which resulted in a 35% increase in sales. The establishment of strategic alliances and the creation of new channels, including those with Hihappy and Zaffari, contributed to a 5% increase in annual revenue of $12 million. Furthermore, the company increased Kalunga's sell-outs by 15% and decreased the rate of out-of-stock items in its stores by 8%. Show less

São Paulo, São Paulo, Brazil

• Leadership of the marketing and trade marketing areas, implementing the annual trade channel and category strategic plan. Carrying out comprehensive projects, including the development of incentive materials and campaigns, sales conventions, national and regional events, activations, and portfolio presentations for clients, directly impacting 2000 national Key Account stores and premium stores and supervising BU teams.• Experience in market analysis through sellout information (Nielsen… Show more • Leadership of the marketing and trade marketing areas, implementing the annual trade channel and category strategic plan. Carrying out comprehensive projects, including the development of incentive materials and campaigns, sales conventions, national and regional events, activations, and portfolio presentations for clients, directly impacting 2000 national Key Account stores and premium stores and supervising BU teams.• Experience in market analysis through sellout information (Nielsen, Neogrid and Scantech), highlighting the construction of management dashboards. Development of the innovation pipeline, launching 14 SKUs in 2021 with a focus on profitability, demonstrating competence in managing DRE and ROI.• Effective performance in digital activation and social media, including the launch of new institutional websites and cross merchandising strategies. In addition, experience in restructuring the trade, increasing the number of SKUs, relaunching the cold cuts line with premium packaging and leadership in restructuring the merchandising team. Development of the company's go-to-market GTM strategy. Show less

São Paulo, Brazil

• Efficient involvement in the development and implementation of the commercial strategy for the portfolio of innovations, with commercial and marketing departments effectively integrated. Emphasis on strategic planning for campaigns, MPDVs, and activations, as well as forecasting, enhancing brand visibility, and capitalizing on sales.• Active participation in S&OP, category management, and sell-in and sell-out analysis are required. Proven proficiency in conducting communication execution… Show more • Efficient involvement in the development and implementation of the commercial strategy for the portfolio of innovations, with commercial and marketing departments effectively integrated. Emphasis on strategic planning for campaigns, MPDVs, and activations, as well as forecasting, enhancing brand visibility, and capitalizing on sales.• Active participation in S&OP, category management, and sell-in and sell-out analysis are required. Proven proficiency in conducting communication execution briefings and expanding brand presence.• Led the successful introduction of thirty beverage SKUs, including Johnnie Walker Blonde. Promote visibility at points of sale, effective communication, and efficient project management to ensure the success of product launches. Show less

São Paulo, São Paulo, Brazil

• Demonstrate proficiency in the comprehensive management of strategic events, fairs, sales conventions, and brand activations through the planning, organization, and execution thereof. Supervise the investigation and analysis of incentive campaigns on behalf of the sales and merchandising departments, achieving noteworthy outcomes.• Demonstrate proficiency in managing significant initiatives, including Rock in Rio and Lollapalooza, while coordinating the organization of renowned events. In… Show more • Demonstrate proficiency in the comprehensive management of strategic events, fairs, sales conventions, and brand activations through the planning, organization, and execution thereof. Supervise the investigation and analysis of incentive campaigns on behalf of the sales and merchandising departments, achieving noteworthy outcomes.• Demonstrate proficiency in managing significant initiatives, including Rock in Rio and Lollapalooza, while coordinating the organization of renowned events. In addition to actively participating in these events, my experience also includes the execution of inventive approaches to guarantee the prominence and prosperity of the affiliated brands, thereby making a direct contribution to the expansion of the business. Show less

São Paulo, São Paulo, Brazil

• Formulate analytical strategies and streamlined dashboards to oversee the performance of the sales team. Implement stringent follow-up on key performance indicators (KPIs) and action plans, with an emphasis on achieving the objectives outlined in the Sales Excellence Plan (PEV).• Effectively coordinating field activities while showcasing strong leadership abilities and enhancing team performance. Direct supervision of twenty-five sales interns.

São Paulo E Região, Brazil

• Strengthen performance and market share in the direct and indirect categories, analyzing sell-in, sell-out and Nielsen, Genix and GFK data. Formulate strategic channel maps and dashboards to furnish invaluable insights, thereby optimizing organizational outcomes.• Prominent in trade marketing initiatives, including the development of a shopper-aligned integrated marketing plan. Result-oriented monitoring of target stores and focus brands through the development of strategic channel maps.

São Paulo E Região, Brazil

• Proficient project management performance at SEBRAE, emphasizing entrepreneurial endeavors. Analysis of the Micro and Small Business environment and implementation of a strategic customer vision utilizing the PMBOK, Canvas, and Design Thinking methodologies. Before assuming this position, he worked as a Communications Assistant from November 2010 to January 2014, and as an Intern from March 2009 to November 2010.

Master Of Business Administration - Mba, Retail And Consumer Affairs Trade Marketing

Module Of The International University Of Economics, Economics

Intercâmbio acadêmico na Faculdade de Economia da Universidade de Coimbra (FEUC) - Portugal. Bolsista pelo Programa Santander.

Bachelor´S Degree, International Relations