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Thiago Ushikoshi Email & Phone Number

Martech Senior Analyst | Digital and Data Analytics at Mercado Bitcoin
Location: Belo Horizonte, Minas Gerais, Brazil 9 work roles 3 schools
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Current company
Mercado Bitcoin
Role
Martech Senior Analyst | Digital and Data Analytics
Location
Belo Horizonte, Minas Gerais, Brazil
Company size
160 employees

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Thiago Ushikoshi is listed as Martech Senior Analyst | Digital and Data Analytics at Mercado Bitcoin, a company with 160 employees, based in Belo Horizonte, Minas Gerais, Brazil. AeroLeads shows a matched LinkedIn profile for Thiago Ushikoshi.

Thiago Ushikoshi previously worked as Analista de Martech Sênior at Mercado Bitcoin and Martech Senior Analyst at Meutudo.. Thiago Ushikoshi holds Master Of Electrical Engineering, Modelling, Analysis And Controlling Of Nonlinear Systems from Universidade Federal De Minas Gerais.

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Mercado Bitcoin

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Profile bio

About Thiago Ushikoshi

I work as a Martech analyst ensuring that the data collection is accurate, up-to-date and provides a holistic view on the digital user behavior, operational unfolding and its relationship to the various essential metrics for monitoring business performance. Currently, I deal mostly with strategies aimed at a B2C model that operates with focus on offering financial products to the end customer.I actively participate in implementations related to data collection, monitoring the end-to-end process both in web and mobile app platforms. As I see it, establishing an effective and clear communication channel with other teams is critical if one wants to ensure that data collection is accurate and fully meets the requirements for further analysis. Some of the tasks I performed are highlighted below:- Restructuring the data collection architecture, replacing a hard-coded structure by a new one based on the combination of DataLayer and Google Tag Manager (GTM);- Building customized attribution models seeking to improve the allocation of investments in paid media and CRM based on the user’s multi-touch journey;- Migration of structure from Universal Analytics to Google Analytics 4;- Implementation of events in mobile app and elaboration of reports using Adjust MMP;- Implementation of goal events for optimization via Google Ads and Facebook Ads;- Integration of a Customer Data Platform to the production environment;- Database queries using SQL (Redshift and BigQuery), including manipulation of Raw Data from Universal Analytics, Google Analytics 4 and Adjust.Moreover, I participated in interdisciplinary projects putting into practice my data manipulation and programming skills, among which stands out:- Development of APIs using Python, SQL, Flask and Gunicorn to send server-to-server requests in order to enrich data on analytics and CDP platforms, setting its deployment in production through a Docker container running in a Kubernetes cluster (AWS environment).During college and masters, I developed and used Machine Learning techniques to tackle problems in the context of system identification, robotic control and autonomous learning. While working on several projects, I improved my R language and Python proficiency, published some scientific papers to the international community and also won the SBA Award for Best Paper. Besides, I also have experience teaching to technology college students.

Listed skills include Ni Labview, Proteus, R, Git, and 29 others.

Current workplace

Thiago Ushikoshi's current company

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Mercado Bitcoin
Mercado Bitcoin
Martech Senior Analyst | Digital and Data Analytics
brazil
Website
mercadobitcoin.net
Employees
160
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9 roles

Thiago Ushikoshi work experience

A career timeline built from the work history available for this profile.

Martech Senior Analyst

Meutudo.

- Development of APIs in a cloud environment for pipelining of processes;- Development and implementation of a server-to-server solution for media conversions and user interactions, with a focus on performance and CRM initiatives;- API development for the automation of data extraction and feeding of dashboards and management tracking reports;- Statistical.

Nov 2023 - Mar 2024

Digital Analytics Senior

Meutudo.

- Development and implementation of attribution solutions (MMM and MTA) with a focus on budget reallocation and strategy optimization;- Organization, review, and deployment of variables, triggers, and tags via Google Tag Manager (GTM);- Conception of a solution for centralizing server-to-server requests, with a focus on signaling events from the productive.

Aug 2023 - Dec 2023

Digital Analytics

Meutudo.

- Integration of a Customer Data Platform to the production environment;- Database queries using SQL (Redshift and BigQuery), including manipulation of Raw Data from Universal Analytics, Google Analytics 4 and Adjust;- Development of APIs using Python, SQL, Flask and Gunicorn to send server-to-server requests in order to enrich data on analytics and CDP.

Dec 2022 - Aug 2023

Digital Analytics Junior

Meutudo.

- Restructuring the data collection architecture, replacing a hard-coded structure by a new one based on the combination of DataLayer and Google Tag Manager;- Building customized attribution models seeking to improve the allocation of investments in paid media and CRM based on the user’s multi-touch journey;- Migration of structure from Universal Analytics.

Jun 2022 - Nov 2022

Technical Leader

Gsi / Mpmg

Belo Horizonte, Minas Gerais, Brasil

Applied AI project supported by a partnership signed between GSI/MPMG and DCC/UFMG in the context of the Analytical Skills Program held by the Public Ministry of the State of Minas Gerais (PCA/MPMG).

May 2022 - Jun 2022

Master'S Researcher - Machine Learning

Universidade Federal De Minas Gerais / Cnpq

Belo Horizonte, Minas Gerais, Brasil

- Study, application and development of machine learning and artificial intelligence tools in the context of system identification, representation learning and data classification- Projects: Multiobjective machine learning applied to nonlinear dynamical systems, autonomous representations learning using SVM and others- Programming skills: Python, R and.

Feb 2020 - Jun 2022

Maintenance Intern

Olam

Ilhéus, Bahia, Brasil

- Analysis and presentation of KPIs- Daily update of goals accomplishment- Reports and data gathering using Excel spreadsheets

Jan 2019 - Feb 2020
Team & coworkers

Colleagues at Mercado Bitcoin

Other employees you can reach at mercadobitcoin.net. View company contacts for 160 employees →

LP Luiz Paulo Luiz Paulo Colleague at Mercado BitcoinSão Paulo, São Paulo, Brazil, Brazil View → PM Pamella Murari Pamella Murari Colleague at Mercado BitcoinSão Paulo, São Paulo, Brazil, Brazil View → DN Daniel Nascimento Daniel Nascimento Colleague at Mercado BitcoinSão Paulo, São Paulo, Brazil, Brazil View → AD Andriel Da Silva Andriel Da Silva Colleague at Mercado BitcoinFlorianópolis, Santa Catarina, Brazil, Brazil View → AM Andre Murayama Andre Murayama Colleague at Mercado BitcoinGreater São Paulo Area, Brazil View → IK Isabel K. Isabel K. Colleague at Mercado BitcoinSanta Catarina, Brazil, Brazil View → VS Valdeilson Silva Valdeilson Silva Colleague at Mercado BitcoinBrazil, Brazil View → BB Bruno Bertoldi Bruno Bertoldi Colleague at Mercado BitcoinCuritiba, Paraná, Brazil, Brazil View → AR Alexandre Rodrigues Alexandre Rodrigues Colleague at Mercado BitcoinBlumenau, Santa Catarina, Brazil, Brazil View → DX Daniela Xavier Mariano Daniela Xavier Mariano Colleague at Mercado BitcoinSão Paulo, São Paulo, Brazil, Brazil View →
3 education records

Thiago Ushikoshi education

Master Of Electrical Engineering, Modelling, Analysis And Controlling Of Nonlinear Systems

Universidade Federal De Minas Gerais

- Current GPA of 99.12 out of 100 - Disciplines: artificial neural networks, nonlinear dynamical systems, multi-objective optimization and.

Bachelor, Electrical Engineering

Universidade Estadual De Santa Cruz

- GPA of 8.51 out of 10 - Undergraduate research projects on robotic control - Thesis: Development and real-time application of fuzzy.

Technician, Industrial Automation

Etec Takashi Morita

- Learned and applied several programming languages including: C, C\#, Ladder and Assembly - Final project: Monitoring electricity.

FAQ

Frequently asked questions about Thiago Ushikoshi

Quick answers generated from the profile data available on this page.

What company does Thiago Ushikoshi work for?

Thiago Ushikoshi works for Mercado Bitcoin.

What is Thiago Ushikoshi's role at Mercado Bitcoin?

Thiago Ushikoshi is listed as Martech Senior Analyst | Digital and Data Analytics at Mercado Bitcoin.

Where is Thiago Ushikoshi based?

Thiago Ushikoshi is based in Belo Horizonte, Minas Gerais, Brazil while working with Mercado Bitcoin.

What companies has Thiago Ushikoshi worked for?

Thiago Ushikoshi has worked for Mercado Bitcoin, Meutudo., Gsi / Mpmg, Universidade Federal De Minas Gerais / Cnpq, and Olam.

Who are Thiago Ushikoshi's colleagues at Mercado Bitcoin?

Thiago Ushikoshi's colleagues at Mercado Bitcoin include Luiz Paulo, Pamella Murari, Daniel Nascimento, Andriel Da Silva, and Andre Murayama.

How can I contact Thiago Ushikoshi?

You can use AeroLeads to view verified contact signals for Thiago Ushikoshi at Mercado Bitcoin, including work email, phone, and LinkedIn data when available.

What schools did Thiago Ushikoshi attend?

Thiago Ushikoshi holds Master Of Electrical Engineering, Modelling, Analysis And Controlling Of Nonlinear Systems from Universidade Federal De Minas Gerais.

What skills is Thiago Ushikoshi known for?

Thiago Ushikoshi is listed with skills including Ni Labview, Proteus, R, Git, Arduino, Linguagem Assembly, Autocad, and Github.

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