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Stories are the sewing of the world. From the most grandiose and impactful to those that are rarely told. We ourselves are this great narrative patchwork, made up of captivating moments that we recount daily and those almost forgotten.As a data analyst, for years I was responsible for finding and telling stories through information. I was looking for what datasets, from different sources, had to say about a brand, a campaign, an event. That's how I met and was able to work with people and companies from the most varied sectors and places, who certainly changed the course of my own history and brought me here.As CEO of FTW, I'm proud to remain obsessed with stories, whether it's the brands we serve, the people who form our team, or us as a company. My goal and focus is to continue helping this ecosystem to write and tell their own stories, while continuing to draw part of mine.
Ftw Comunicação
View- Website:
- ftwcomunicacao.com.br
- Employees:
- 12
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Sócio & CeoFtw Comunicação Jan 2023 - PresentDesenvolvo produtos e serviços para que mais de 400 marcas tenham controle sobre suas histórias por meio da tecnologia. -
Chief Operating OfficerFtw Comunicação Apr 2019 - Jul 2023 -
Senior Data AnalystFleishmanhillard Jan 2018 - Apr 2019São Paulo Area, Brazil Responsible for the Business Intelligence area of FlieshmanHillard in Brazil and for the development of analysis and innovation of services; Responsible for data integration and insight generation for developing communication strategies and crisis management for Johnson & Johnson and its brands such as Neutrogena, Sundown, Listerine and OGX; Responsible for the implementation of new methodologies for tracking results for clients of the agency; Responsible for influencer mapping, monitoring and measurement of agency customer campaigns, such as GoPro, Johnson & Johnson and Philips;Featured Actions#MeuCabeloNãoOGX Carnival campaign (brand of hair products by Johnson & Johnson) was born from a study by me that, through social network monitoring, identified patterns of messages around the subject of harassment in Carnival, especially about hair pulling. With this in hand, communication teams developed the concept #MeuCabeloNão, which involved 360 actions, such as marketing activations in carnival blocks, events and press kits.GoPro Hero7Launching GoPro Hero7 was based on a study I developed on the regional interests of users search for the brand. The main action was an unprecedented rappel at the Farol Santander, one of the most icnonic buildings of São Paulo, for journalists and influencers, reinforcing attributes identified in the study. -
Business IntelligenceBurson-Marsteller Feb 2013 - Jan 2018São Paulo Responsible for the development of analysis and innovation of services for the Analytics area in Latin America; Responsible for data integration and insights to develop strategies for brands such as O Boticário, Huawei, Dow, Electrolux, Heineken, Ford and L'Oréal Brasil; Responsible for mapping of influencers, monitoring and measuring campaigns; Responsible for the implementation of new methodologies for monitoring results for O Boticário; One of the leaders in training of the Burson PR team in Latin America around Analytics tool; Responsible for the monitoring of L'Oréal Brasil's earned media and competitors, dividing them into more than 25 categories and 5 divisions, following the repercussion of campaigns promoted by the brand and its sub-brands; Conduct a study on market trends and new products; Market analysis for proposal development and new business prospecting. -
Social Media Marketing ConsultantDirecta Click - Links Patrocinados, Otimização De Sites (Seo) E Social Media Marketing. Jul 2011 - Nov 2012São PauloResponsible for content creation, monitoring, development of brands in the digital environment and analysis of metrics. Developed projects for brands such as Electrolux, NC Games (most games distributor in Latin America), Fanta, Heineken, CarnaFacul and Calcos Brazil. For the agency, realized prospecting for clients, creating campaigns, market analysis and user behavior, trends and platforms. -
Account Assistant And Digital ContentSão Paulo Futebol Clube Jun 2010 - Apr 2011São Paulo Area, BrazilDeveloped all Passporte FC's social networking channels, the official travel agency of São Paulo Futebol Clube, being responsible for the content creation and brand development in the digital environment. The profiles of the digital media informed fans about the team and products and agency services. I also was special reporter of the 1st São Paulo FC Camp, sports retreat SPFC, responsible for daily coverage of the event (photo and text), supplying the official event website. I was also responsible for presenting the Morumbi Stadium visitors, leading them in various areas of the complex, integrating the visit with the values, mission and history of the club.
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Call Center AttendantAvis Budget Group Mar 2008 - Dec 2009São PauloBilingual service in the area of vehicle reservations for various regions of the world. -
Reservations AgentTurrance Green Hotel Jul 2007 - Dec 2007Foz Do IguaçuAssist in the hotel booking industry, having relationships with agencies and conducting bilingual service.
Thiago Barone Skills
Thiago Barone Education Details
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Product Management -
Comunicação Social -
Comunicação Social
Frequently Asked Questions about Thiago Barone
What company does Thiago Barone work for?
Thiago Barone works for Ftw Comunicação
What is Thiago Barone's role at the current company?
Thiago Barone's current role is CEO at FTW!.
What is Thiago Barone's email address?
Thiago Barone's email address is th****@****ail.com
What is Thiago Barone's direct phone number?
Thiago Barone's direct phone number is 55119895*****
What schools did Thiago Barone attend?
Thiago Barone attended Cursos Pm3, Faculdades Metropolitanas Unidas, Unioeste, Universidade Anhembi Morumbi.
What are some of Thiago Barone's interests?
Thiago Barone has interest in Facebook, Facebook Engineering, Nfl, Netflix, New York City, Rugby, The Killers (Band), Blogs, Twitter, Wikipedia.
What skills is Thiago Barone known for?
Thiago Barone has skills like Marketing Social, Social Media, Social Media Marketing, Facebook, Digital Media, Seo, Jornalismo, Blog Management, Facebook Ads, Big Data, Microsoft Excel, Twitter.
Who are Thiago Barone's colleagues?
Thiago Barone's colleagues are Rafael Ortega, Márcio Sousa Pereira, Eye To Eye, Rafael David, Leandro Serrano.
Not the Thiago Barone you were looking for?
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Thiago Barone
Industrial Engineering | Project Management | Pmo | Agile | Power Bi | Oil & GasRio De Janeiro, Rj2gmail.com, bhge.com -
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Thiago Barone
São Paulo, Brazil -
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