SmartSave is a fintech that offers automatic investment solutions based on open banking and credit card spending.- I manage the automatic investment product team, responsible for the roadmap, strategic vision, and product life cycle.- Responsible for a 20% increase in overall conversion by improving the user experience on mobile platforms.- I actively work with stakeholders and cross-functional teams to ensure strategic alignment and product vision.- Product management based on OKR, usability metrics, growth, and data analysis.

Hero99 is a design office that boosts products and business through design and technology.- Managed the lifecycle of digital products, defining roadmaps from strategic planning and product discovery to implementation, ensuring that solutions met user needs and business goals.- Oversaw the development and evolution of products for clients such as Philips, Expedia, Cosan, TCP, Boticário, and Renault.- Collaborated with technology, design, business, and data teams to implement innovative solutions, utilizing agile methodologies to prioritize backlog and coordinate deliveries.- Actively participated in planning user experiences (UX), interfaces, and features aligned with the strategic objectives of the business.- Monitored and analyzed metrics, KPIs, business indicators, and market trends, using insights to promote continuous improvement and innovation in products.- Made data-driven decisions using tools such as Power BI, Hotjar, Google Analytics, and Firebase, validating hypotheses and conducting A/B tests to optimize product performance.- Facilitated collaboration between stakeholders and cross-functional areas, ensuring strategic alignment in product development initiatives.- Contributed actively to the creation of Monest, an AI-based product that uses LLM and predictive analytics to increase the conversion rate of financial agreements by up to 200%.- Led the development of products related to the online experience and the virtual store of Athletico Paranaense, used by over 1.1 million fans, increasing sales conversion by up to 27% in the first year.- Spearheaded the planning and evolution of Litive, the first Brazilian on-demand lawyer platform, creating a product used by over 1 million lawyers in Brazil.

- Developed and implemented user-centered design strategies from discovery to solution development, ensuring that products met client needs and business objectives.- Conducted user research, created personas, mapped journeys and blueprints, canvases, wireframes, interfaces, and prototypes to identify opportunities and improve user experiences.- Led the creation of user experiences for mobile applications, web platforms, design systems, SaaS, AI-based solutions, and IoT.- Collaborated with cross-functional teams to ensure that the design of products and services was consistent and effective, contributing to the optimization of workflows and development processes.- Tested solutions through prototypes using tools like Hotjar and Google Analytics, conducting A/B tests to validate hypotheses and adjust features, always results-oriented, based on data and indicators.- Worked with tools such as Sketch, Figma, Adobe XD, Confluence, Webflow, Framer, Notion, and Miro.- Designed a high-conversion experience for selling airline tickets for Expedia, improving their conversion rate by up to 30%.- Led the creation of the Rumo Chave na Mão platform, a product responsible for integrating thousands of workers in the railway industry in Latin America, awarded the Oracle OpenWorld Award in 2017.

Mentor and instructor of in-company product and management courses, workshops, and trainings

Mentor and instructor of in-company product and management courses, workshops, and trainings

PlugApps is a software house that offers social solutions and SaaS tools.- Responsible for the development and evolution of products in collaboration with cross-functional squads, using Scrum and agile methodologies to ensure continuous and valuable deliveries.- Defined and prioritized the product backlog, collaborating with stakeholders, design teams, business, and technology to align deliveries with the company's OKRs.- Monitored performance indicators and continuously refined the product roadmaps based on customer feedback and KPI analysis.- Validated hypotheses and features with end-users, conducting experiments and tests to ensure that solutions met user needs.- Worked with tools such as Trello, Jira, Google Analytics, Firebase, and Hotjar.

- Managed the development of educational software for the PROUCA program, responsible for serving over 5 million students across Brazil.- Defined the product vision and aligned requirements with educational objectives, collaborating with design, development, and QA teams to ensure valuable deliveries.- Prioritized features and managed the product backlog using agile methodologies, continuously adjusting development based on user feedback and success indicators.