Business consulting for a food sector startup. Definition of products, marketing strategy, and process development. Conception of the entrepreneurship project and business structuring.Business development research for value proposition alignment, product conception, benchmarking, brand concept, and positioning.Definition of communication and advertising strategy. Implementation of the management system, integration with marketplace and delivery platforms, construction of digital sales channels, and definition of business metrics. Creation of the operations manual, launch of the first unit (MVP), team management and training.

Direct management of 03 Product Managers. Conducting feedback, planning and individual development, and creating high-performance teams, focusing on collaborative and team work.Responsible for planning and developing product strategies for HostGator Latam in the Hosting business unit, accounting for 80% of the company's revenue.Project management and the entire product discovery and development cycle.Product roadmap, definition and management of delivery schedules and costs.Management of KPIs and OKRs, presentation of reports and strategies to managerial levels, for the creation of solutions aligned with the company's objectives.Management of product launches and portfolio, constantly evaluating performance.Data and market analysis, focusing on innovation and discovery of new solutions.Customer relationship management.Financial management and participation in the direction of Strategic Planning. Highlights:• Launch of a self-service system for support chat. Innovative digital transformation resulting in a reduction of the support contact rate by more than 3% and eliminating more than 20,000 monthly calls without impacting quality indicators or NPS.• Exceeding the revenue target by 4% in 2023 through the launch of new products and integrations with strategic partners, generating new revenue streams, and creating new features focused on retention and increasing the average revenue per account (ARPU).• Automation of the chargeback cancellation process, eliminating manual processes and increasing platform security.• Increase in retention rate by 2.5%, contributing to EBITDA.

Reporting to the C-Level and Head of Products for Hostgator LaTam.Compilation and preparation of strategic reports for data analysis and decision-making support.Strategies to leverage results in maintaining and creating new products, business expansion, and integration between digital platforms.Business modeling and financial projections, with feasibility analysis in merger and acquisition projects.Coordination of projects for integration and negotiation of new partnerships and opportunities for positioning the company in the technology ecosystem.Market and competition studies, preparation of SWOT analysis of opportunities and risks to the business.Focus on improving the customer experience and journey, with analysis of qualitative and quantitative research for the creation of new solutions.Financial analysis, focusing on the economic performance of the business. Highlights:• Acquisition and first integration of the D’Loja E-commerce platform by Hostgator Latam.• Partnership with Asaas, a Brazilian digital bank specialized in online payment processing, increasing by more than 1,500 new accounts per month.• Development of strategic partnerships (Creditas, Canva, JivoChat, RDStation, BlueHost) with increased retention and revenue generation.

Planning, development, and implementation of strategies and product deliveries in Latin America. Coordination of activities with Project Management teams and leadership in product squads. Definition and maintenance of the product roadmap, documentation and evidence collection, feature backlog management and prioritization, user interviews, async collaboration, market research and agile culture development.Product management including Domains, Virtual Private Servers (VPS), Dedicated Servers, Hosting Reseller, and Professional Email (web applications).Highlights:• Participation in the structuring and implementation of agile teams and squads.• Reduction of 4k support tickets/month through the implementation of new Domain Management features on the customer portal, in addition to saving US$200,000/year with a new domain pricing strategy.• Migration of more than 13,000 customers to the new Reseller Hosting plans, ensuring the economic viability of the business in the face of cPanel contractual changes.• Integration of the Titan email platform, generating more than US$800,000/year in additional revenue.

In charge of planning and developing business and product strategies.Conducting strategic plans and prospecting new clients.Management of the entire product cycle and business model strategy.Data, market, and indicator analysis with insights into customer needs and presentation of consistent product and service solutions. Highlights:• Development of products focused on digital transformation and innovation, with emphasis on the creation of an Exclusive Condominium Management Methodology, allowing remote management, boosting regional adoption, and increasing the user base by 60%.• Business boost and acquisition of Angel Investment of over US$150,000 through approval of strategic acceleration programs (StartupSC, Inovativa Brasil, Sinapse da Inovação SC).• Achievement of national recognition through participation in renowned acceleration programs.• Implementation of decision-making with the dissemination of a data-driven organizational culture through CRM and sales metrics.• Implementation of the Commercial area, definition of policies and processes.

• Developed and launched an e-commerce platform specifically for highly specialized engineering and business courses, generating sales across Brazil.• Increased customer satisfaction from NPS >90% through improved course formatting.• Led digital marketing efforts, including social media campaigns, SEO, and partnership development.

• Structured the project management framework for new products at ECOEducacional. • Led the integration of processes from the engineering, graphic design, and production departments through project versioning, eliminating modifications to products already in the assembly line, ensuring scope and delivery timelines, reducing costs, and increasing productivity.

• Construction of organizational strategic planning (strategic guidelines and definition of metrics and goals).• Leadership development.• Mapping and optimization of team competency allocation.

• Leadership in industrial engineering research projects for large companies such as WEG, ALTONA, CISER and BRFoods.• Development of a 360° feedback culture, autonomy, and proactivity within the research team.• Installation and structuring of the research laboratory and R&D project management framework.

Environmental chemical analysis services for the Instrumental Analysis Laboratory at the Amael Beethoven Villar Ferrin Technological Center. Development of analytical methodologies for Gas Chromatography (FID & ECD), High-Resolution Liquid Chromatography (UV/VIS & Fluorescence), and Infrared & UV/VIS Spectrometry.Highlights:• Assembly of laboratory infrastructure (installation, preventive maintenance).• Establishment of instrument calibration and quality control processes, and standardization of analytical methods.• Author of research projects and scientific articles.

Implementation of the ISO 9001:2000 Quality Management System (QMS).Highlights:• Standardization of operational processes.• Establishment and monitoring of quality indicators.• Implementation of the 5S methodology to optimize the work environment.