Thiago Carraro Email & Phone Number

São Paulo, Sp, Br

Montevideo, Uy

I specialize in driving Digital Transformation, AI Integration, and Product Development to create value and enhance business performance. With proven leadership in Marketing, Sales, and Product Management, I align technology with strategy to deliver measurable results. Always working with a Amazing Team.•I lead a cross-functional team of 145+ professionals using Agile Methodologies, achieving a 35% reduction in Acquisition Costs and an 18% increase in Revenue Growth through data-driven Marketing Strategies.• I enhance E-commerce, App, and WhatsApp Channels, leveraging CRM Strategies and AI Insights to reduce Cost-Per-Acquisition (CPA) by 25%.• I oversee end-to-end Product Development, aligning solutions with market demands and delivering products that drive customer engagement and retention.I streamline Product Management workflows, reducing time-to-market and fostering collaboration to ensure customer-centric, high-quality outcomes.• I develop and implement Sales Strategies that boost Customer Experience, increasing satisfaction scores by 20% through personalized interactions and targeted solutions.• I use advanced analytics to improve Sales Performance, achieving a 22% increase in customer lifetime value (CLV) and retention rates.• I collaborate with C-suite Stakeholders and strategic partners, aligning Digital Strategies with business objectives while excelling in cross-functional communication and influence.• I manage a P&L exceeding USD 72M annually, optimizing CAPEX, OPEX, and Digital Marketing Budgets to ensure operational efficiency and sustainable growth.• I am passionate about leveraging Technology, Big Data, and Innovation to optimize processes, drive growth, and elevate customer experiences.Core Skills:Digital Transformation | Product Development | AI Integration | Agile Leadership | E-commerce Optimization | CRM Strategies | Marketing Strategy | Customer Experience | P&L Management | Sales Growth

Montevideo, Uy

With over 15 years of experience in digital marketing, e-commerce, and data analytics, I specialize in optimizing online sales, driving digital transformation, and enhancing the customer experience. I develop data-driven strategies that deliver measurable growth and efficiency.• E-commerce & Digital Channels Strategy: Lead digital sales strategies, including product selection, pricing, promotions, and customer acquisition, achieving 30% sales share.Conversion & Website Optimization: Improve UI/UX, conversion rates, and reduce CPA, delivering superior online shopping experiences.• Digital Marketing & Automation: Manage SEO, SEM, Paid Media, and Social Media campaigns, increasing 60% of sales through automated channels, generating €35M in efficiency.• Sales Channel Optimization: Position digital platforms as #1 in sales, driving revenue growth.• CRM & Customer Experience: Implement CRM and automation strategies, improving customer satisfaction by 20%.• Team Leadership: Lead cross-functional teams, ensuring alignment and achieving results.• Data Analytics: Use data to optimize conversion, reduce costs, and generate 18% revenue growth.Core Competencies: E-commerce | Digital Marketing | SEO | SEM | Sales Channel Optimization | CRM | UX/UI | Data Analytics | Digital Transformation | Revenue Growth | Marketing Automation | App

Issy Les Moulineaux, Fr

• Designed and launched a regional digital ecosystem, boosting conversion rates by 15% and reducing lead costs by 18%. Deployment of new sales channels that repositioned brand as #1 Market Share.• Forged key partnerships with Google, Amazon, and TikTok to reach 12.3M active users, enhancing brand visibility and engagement, ensuring an APP with 75% penetration over target.• Spearheaded the development of scalable, data-driven strategies for product launches in B2B2C environments, helping to maintain a substantial growth over 8% in New Revenues.Directed Growth Marketing initiatives for digital channels across LATAM and the USA, focusing on acquisition, conversion, and mobile app install strategies to enhance client, merchant, and consumer engagement.

Issy Les Moulineaux, Fr

• Built and led a high-performing team, fostering innovation in paid and organic acquisition campaigns, including partnerships, growth hacking, and referral strategies such as "member-get-member" programmes and influencer collaborations.• Optimized media investments and budget allocations to maximize ROI, while implementing App Store Optimisation (ASO) strategies in collaboration with Apple Store, Google Play, and Huawei Gallery.• Pioneered customer acquisition efforts through innovative product development and strategic partnerships, achieving record-breaking results in digital sales, self-care adoption, and ROI improvements.• Controlled multi-channel budgets while defining and executing data-driven strategies to achieve business growth objectives and scale digital transformation across LATAM and the USA.

São Paulo, Sp, Br

• Rolled out a regional digital ecosystem reaching 75M+ unique visitors and achieving 35% sales share across 13 countries. Making the E-commerce and the APP the #1 sales channel for service and the #2 sales channel for devices.• Led the creation of a unified app ecosystem, integrating UX/UI best practices and optimizing customer journeys for LATAM markets. That increased the client NPS by 7 pp and positioning channel as #1.

São Paulo, Sp, Br

• Built go-to-market strategies for digital products, increasing sales productivity by 9% and reducing commission expenses by 10%. Acting with tech devices and services that positioned the e-commerce as #2 as sales channel.• Managed CRM implementation (Salesforce and Adobe), enhancing sales pipeline efficiency and alignment across teams. Extensive use of personalization over digitalization and NBA and NBO.

São Paulo, Sp, Br

• Reorientei completa visão, posicionamento e rentabilidade de marca para gerar a melhor experiência de compra, estratégia de retenção e satisfação do consumidor para múltiplos produtos, alcançando mais de 80% de participação nas vendas no novo modelo.• Lancei as marcas Movistar e VIVO nacionalmente como operadoras fixas e móveis, contribuindo para que se tornassem digitais e marcas TOP OF MIND na LATAM, sendo as marcas de telecomunicações mais valorizadas no setor.

São Paulo, Sp, Br

• Developed business model, creating all the process that concerns the strategic, operational, and commercial activities to launch Bundle Pack (Telephone, Broadband, and TV) as unique product achieving 80% of the sales share in 18 months with several products (Pay TV, Broadband, Streaming, and Mobile).

Brazil, Br

• Major responsibilities: quantitative and qualitative research and analysis of several industries (consumer goods, civil construction, food service and other) to develop economical indexes (IGP-M, INCC and IPA); sectorial research to forecast the economic growth, the sizing of industry capacity and the Measurement of the population consumption expectative staff supervision; training in research methodology (horizontal and vertical analysis) and also have coordinated projects for continuous improvement. Responsible for leading a new bidding process to municipal government and large companies resulting in a time reduction of over 90%.

Br

• Coordinated customer attendance; investment analysis; control of wallet yield and agency profit (working directly with the general manager); banking products commercialization (savings, private social security, behavior score for trust, life insurance, etc.) and also involved with merchandising.

Sao Paulo, Br

• Involved in technician sales monitoring of architectural projects and workmanship developing technical sales training (material and services).

• Responsible for increasing the 2003 annual revenues in over 14% by expanding new markets (Portugal and Spain). Worked with market prospection and study of new customers; sizing and developing logistic plan for Latin America; monitoring and development of new products

Worked as key account of the preferential customers (major supermarket brands and department stores); national control of stock and logistic sizing; sales and remuneration control, development of new plastic products and administrative routine of sales.

São Paulo, Sp, Br

• Emend elaboration, Technical auxiliary and HTML, Java Script, Php Programmer. Instructor of programming logic, javascript, html and other languages ​designed for the development of content, e-commerce portals and APP.

Master Of Science (Msc), Digital

Expert In Leadership, Organizational Leadership

Leading High Performance Teams (Universitas Telefonica), Organizational Leadership

Especialização Em Gastronomia, Criatividade E Cozinha Autoral, Artes Culinárias E Capacitação Gastronômica

Executive Mba, Marketing

Executive Mba, Information Technology

Mba, Service, Telecommunication, New Technologies

Master In E-Commerce Managment, E-Commerce/Electronic Commerce

Msc Business Administration (Stricto Sensu) - Suspended, Project Management

Msc Specialization – Third Sector Administration, Marketing

Civil Construction Technologist (Civil Engineer), Process, Civil Construction, Project, Planning

Bachelor Of Engineering (B.E.), Engineering

Digital Transformation Management, Digital Communication And Media/Multimedia

Postgraduate Degree, Digital Transformation: From Strategy To Execution

Master Of Science - Ms, International Relations And Affairs