Define an optimized SEM, display, SEO strategy and budget allocation based on the marketing calendar and the business goals and challenges of the South American countries.Responsible for online traffic acquisition reporting, analysis and actionable opportunities.Define an optimized paid media strategy and budget allocation based on marketing calendar, business goals and challenges.Manage remarketing, acquisition and branding campaigns that run across agencies (SA360, DV360, Remarketing, RTB, Programmatic, Social Media Advertising, Trip Advisor display, Google Hotel Ads, Trueview...).Continuously test, analyze and optimize paid media campaigns.Responsible for creating, monitoring and sharing media buying and optimization reports for the South American countries.Monitor and share dashboards, KPIs, results and analysis for SEA, Display (Programmatic and Social). Work with content team, owned media team, earned media team sharing results and insights to adjust and produce creative materials for future communication campaigns in both countries.Keep up to date on market best practices and trends and track technology and tools for future opportunities.Manage relationships with key online media partners (Google, Facebook, Trip Advisor...)Participate in the development of the marketing plan, the strategic plan of the Business Unit and define the KPIs for the agencies.Monitor budget and billing to respect the defined budget; and validate agency performance for release of success fee as defined in the contract.Key contact for the Club Med global media team (GMDT) to report on performance and projects in the region and to participate in global projects.Manage and challenge the media buying agency.

DP6 is a Google Analytics Certified Partner company focused on digital marketing excellence. Our services range across all data maturity levels to help companies reach a data-driven model that allows for a higher level of results on their digital marketing efforts. Working side-by-side with marketing agencies and business stakeholders. Client-facing projects with heavy project management demands.

Management of all performance media tools.Social Analytics.Analysis and optimization of campaigns.Database validation and organization. Creating reports and dashboards.Carry out quality assessment of data, data reports and the accompanying decisions.

Strategic organization.Responsible to manage all projects from Rio de Janeiro.Participation in meetings and presentations.Training metrics team.Ensure the quality in the delivery from all projects.Manage of hours from each project and employee.Manage project profitability.

Management of all performance media tools.Analysis and optimization of campaigns.Database validation and organization. Preparing reports.Ensure quality in all data collection.

Definition of key metrics and KPIs to be monitored.Analysis optimization cycle planning.Creating and presentation of reports based on planning.Customer support.Custom reports and dashboards configuration.

Development of business presentations, demonstrating analysis and summarizing abilities.

Sales promoter

E-commerce

Business Inteligence