Digital Marketing Coordinator South America
CurrentDefine an optimized SEM, display, SEO strategy and budget allocation based on the marketing calendar and the business goals and challenges of the South American countries.Responsible for online traffic acquisition reporting, analysis and actionable opportunities.Define an optimized paid media strategy and budget allocation based on marketing calendar, business goals and challenges.Manage remarketing, acquisition and branding campaigns that run across agencies (SA360, DV360, Remarketing, RTB, Programmatic, Social Media Advertising, Trip Advisor display, Google Hotel Ads, Trueview...).Continuously test, analyze and optimize paid media campaigns.Responsible for creating, monitoring and sharing media buying and optimization reports for the South American countries.Monitor and share dashboards, KPIs, results and analysis for SEA, Display (Programmatic and Social). Work with content team, owned media team, earned media team sharing results and insights to adjust and produce creative materials for future communication campaigns in both countries.Keep up to date on market best practices and trends and track technology and tools for future opportunities.Manage relationships with key online media partners (Google, Facebook, Trip Advisor...)Participate in the development of the marketing plan, the strategic plan of the Business Unit and define the KPIs for the agencies.Monitor budget and billing to respect the defined budget; and validate agency performance for release of success fee as defined in the contract.Key contact for the Club Med global media team (GMDT) to report on performance and projects in the region and to participate in global projects.Manage and challenge the media buying agency.
