Thiago D. Garcia, Mba, Cmx Email & Phone Number

New York, Ny, Us

London, London, Gb

Leading Customer Experience and Commerce Engineering for global enterprises, accountable for over $1.3B in customer GMV worldwide including Colgate-Palmolive, Hearst, Whirlpool, Stanley Black & Decker, among others. Accountable for the entire lifecycle of global accounts, from implementation to renewal.Driving multi-million-dollar project implementation and delivery success, leading discovery, requirements gathering, solution architecture, project governance, user acceptance testing, launch planning and change management.Acting as executive advisor to client’s C-suite, driving digital strategy and ecommerce execution including strategic planning, digital marketing, SEO, CRO, architecture, and technology roadmap.Recruiting and coaching a team of success managers, commerce engineers, technical account managers and support analysts, achieving 127% Net Revenue Retention (NRR).KPIs: Service Margin, Product Adoption & Utilization Rate, NPS, NRR.

Ridgefield Park, Nj, Us

Led retailer.com digital annual planning process for all Samsung categories (Electronics, Appliances, Mobile).Drove e-commerce strategy & digital initiatives across East and West regionals; including BJs, PC Richard, Newegg, Conn's, Nebraska Furniture, BrandsMart, and others, leading executive presentations (C-suite and VPs), e-commerce workshops, and digital transformation recommendations.Championed digital sales enablement through technology project management, business process improvement, and professional development and training.Produced and hosted annual Digital Boot Camp sales tradeshow for 300+ attendees.

Atlanta, Ga, Us

Led digital marketing in Home Appliances, driving a $400MM e-commerce category in the US.Orchestrated full funnel category marketing across Amazon, Retail.com and DTC.Managed multi-million dollar marketing budget across paid, earned, and owned marketing channels.

Atlanta, Ga, Us

Led the legacy Jarden (JCS) Direct-to-Consumer transition to Newell Brands for all Appliances & Cookware Division, directly responsible for ecommerce PnL for FoodSaver®, Crock-Pot®, Oster®, Sunbeam®, Mr. Coffee®, Margaritaville® licensed products, Holmes®, Bionaire® and White Mountain®.Developed merchandising strategies and digital marketing activities that delivered over 22% revenue growth in 2017.Drove Newell Brands Direct-to-Consumer Food Division, directly responsible for FoodSaver®, Rubbermaid®, Ball®, Kerr®, and Seal-a-meal® DTC multi-million-dollar e-commerce business in the US.Championed Direct-to-Consumer initiatives to trade strategy, brand marketing, merchandise planning, digital marketing & CRM, and product technology.Created and owned loyalty & subscription programs, promotional calendars, merchandise & category strategy, and digital product launches.Collaborated with brand development, activation, creative production and marketing delivery teams to produce comprehensive 360 digital marketing campaigns for DTC brand stores.Owned PnL for DTC Food Division, including oversight of Loyalty and Subscription program vendors, as well as accountability for revenue, margin goals, and web KPIs.Directly managed a team of merchandising associates and assistants, providing direction and mentorship.

Atlanta, Ga, Us

Directed digital marketing, Direct-to-Consumer strategy and promotional planning, delivering compounded multi-million-dollar revenue growth of 28% from 2013-2016.Coached a team of 6 associate merchants/ marketers and managed multi-million dollar budgets for 10+ U.S. household CPG brands such as FoodSaver®, Mr. Coffee®, Oster®, Sunbeam®, Crock-Pot®, Holmes®, among others.Drove digital marketing activation, spearheading CRM/ email marketing, performance marketing programs (affiliate, SEM/SEO), technology product improvements and brand store launches, product page optimization and launches, and content marketing initiatives.Led cross-functional teams (creative, merchandising, technology, and legal) through DTC digital projects, owning business requirements, functional scope, and project prioritization.Owned and drove proprietary predictive intelligence and personalization engine for Direct-to-Consumer brand stores & CRM/ email.Developed, built and analyzed recurring digital channel performance reports, serving as lead web analyst and digital marketing subject matter expert.Received 2015 American Web Design Awards as recognition for leading user experience strategy on the Oster® Blending DTC U.S. microsite, and recognized for exceptional performance and team work, receiving Corporate Certificate of Appreciation in 2014.

Ft. Lauderdale, Fl, Us

Pioneered the concept of an e-commerce business unit for Life Extension, establishing a new digital marketing team, reallocating resources, projects, and departmental restructuring.Led a team of web designers and digital marketing specialists to achieve multi-million, double-digit revenue growth for the Direct-to-Consumer channel from 2009-2013.Directed internal and external cross-functional partners to develop and execute all digital marketing and Direct-to-Consumer e-commerce endeavors including: business planning, content strategy and development, promotional campaigns and other digital marketing, website design, web analytics and web technologies.Drove Direct-to-Consumer user experience, web design, and e-commerce strategies for Life Extension, including SEM/SEO, brand store design and navigation, product page content development & optimization, brand store e-commerce shopping cart & site search design, checkout funnel design, email marketing design & execution, multivariate testing, and digital marketing promotional campaign execution.Awarded Top Rated Internet Supplement Brand Two-Time Winner Award by ConsumerLab.com in 2013, and Top Rated Internet Merchant Award by ConsumerLab.com in 2012.

Ft. Lauderdale, Fl, Us

Lead HTML/CSS designer / front-end developer for Life Extension Direct-to-Consumer brand stores, proprietary shopping cart and web applications; as well as lead email marketing, landing pages development, and display advertisement.Managed, implemented, and optimized search engine optimization strategies, search engine marketing campaigns, and web affiliate program administration.Received the 2008 Top Rated Internet Merchant Award by ConsumerLab.com, the industry’s highest e-commerce standard in consumer satisfaction.

Moorhead, Mn, Us

Designed and developed front-end user interfaces for all student-facing web properties as well as facilitated faculty and staff online projects.

Master Of Business Administration (M.B.A.), Marketing

Bachelor Of Science, Graphic Communications, Multimedia Productions Emphasis

Bachelor Of Science (Incomplete), Industrial And Product Design