Thiago Elid, Msc. Email & Phone Number

State Of São Paulo, Brazil

São Paulo Area, Brazil

• Plan and execution of actions focused on performance to generate leads on the main digital platforms: Meta, Google, Pinterest, Linkedin and TikTok.
• Experience in developing CRM strategies through communication rules, automation, segmentation, especially with the aim of boosting sales from the email marketing channel (Mautic, N8N and Zapier).
• Real-time monitoring of campaigns through data analysis and familiarity with report development and analysis on dashboard platforms also analyzing performance, projections, and adjusting strategy as necessary. (Qlik.
• Knowledge in generating audience bases and increasing the quality of existing ones using customer data enrichment tools (APIs);
• Search for new media partners that fit with the high-end real estate business;
• Digital media budget management according to the needs of the company and knowledge of CRM platforms (Sigavi);

Amsterdam Area, Netherlands

• Product development to facilitate the recycling of smartphones.
• Management of all stages of the process through Scrum and Agile methodologies.
• Creation of a website with a focus on traffic, awareness and engagement.
• Six months project sponsored by Cisco Systems focused on the 'Internet of Things’.
• International environment: employees from 12 different countries in Cisco offices in Amsterdam, Barcelona and Bangalore.

Dublin, Ireland

• Management and planning of Social Media campaigns: Google Adwords, Facebook and Instagram Ads.
• Web Analytics: Google Analytics, Web Trends and Alexa Analytics.
• Google Display Network, SEO, Sponsored Links and e-mail marketing projects.
• UX Design in software projects, web design and apps: PS, AI, HTML, CSS & JS.

São Paulo Area, Brazil

• Definition of strategic plan and management of all stages of the campaigns of the following products: Oncology, Neurology, Orthopedics and Robotic Surgery.
• Briefing agencies aiming the development of on and off marketing campaigns. Monitoring of production with agencies and suppliers (follow up), as well as ensuring the quality of each piece of work developed.
• Branded content: development, curation and delivery of relevant content in key social networks aiming to impact the perception of the brand.
• Use of management tools to measure the performance of integrated campaigns: SWOT Matrix, BCG Matrix, GE Matrix, Ansoff Matrix, PoP & PoD, and Business Analytics Tools.
• Planning, managing and analyzing reports for performance monitoring campaigns - KPIs. (P & L / Volume / Price / Market Share / Average Ticket Sales / Benchmarking).
• Budget and media control to execute campaigns within the specified deadline.

São Paulo Area, Brazil

• Construction of marketing, endomarketing and communication plans for all companies within the group. (B2B: Grupo Bandeirantes x Advertisers)
• Creation of graphic works, layouts, folders, posters, releases, visual identity and e-mail marketing for different products (tv shows).
• Development of media kit for the commercial area aiming the sale of sponsorship quotas and loyalty of advertisers according to the programming of the broadcaster.
• Support in the execution of internal, external events, summits and congresses.

São Paulo Area, Brazil

• Development of assignments (pt: briefings) for several types of campaigns such as: direct marketing, digital marketing, endomarketing, incentive and promotion mainly for Citibank Brasil.
• Creation of strategies, planning and budgeting of client activities as well as implementation of prospection and loyalty plans.
• Collaboration in market research (qualitative and quantitative), qualification of target public customer needs for effective contact management and its target audience. (Omnichannel)

Master'S Degree, Master In Media Technology (Mmt)

Specialisation, Communication And Marketing Management

Bachelor'S Degree, Advertising