🆃🅷🅸🆂 🅸🆂 🅰 🆂🅸🅶🅽that you should apply for a call 👉 http://meet.leych.com/“A rare hybrid between UX designer, UI developer, and entrepreneur.” Responsible for designing and implementing UX interfaces and UI infrastructures used by companies ranging from Fortune 500 to startups. Extensive experience leading companies to create something from the ground up or revamping an existing product.My process starts with first understanding the why then defining the what and finally identifying the who. Although this sounds simple, many times this can be overlooked and can cause serious issues in a project. Once these 3 items are clearly defined, a process can commence synthesizing a complex problem into small, digestible pieces (or stories). A requirements gathering process will follow, by conducting user research, interviews, and observation of a user, who can be anyone ranging from senior executives, customers to stakeholders.A close working relationship with the target audience is very important in order to always have the business value metrics as a top priority, specially when planning a sprint or trimming a backlog. In my mind, everything that we do as designers and developers must have a clear business ROI metrics. This become essential when working in a large company, where a project must constantly prove its value. My skillset allows me to navigate Design, Development and Business verticals, with the ability to communicate technical details to the development team and also provide an executive perspective to a business audience.