Thiago Marques Email & Phone Number

São Paulo, Sp, Br

- Responsible for planning and implementing product marketing strategies;- Briefing and monitoring of the product's digital marketing activities (Social Media Ads, Inbound, SEO and Content);- Online and offline communications management for sales and conversion of visitors;- Management of the PR efforts;- Elaboration and management of the marketing budget;- Supporting project manager in product development;- Support in sales tactics for the product.

- Management of team tasks, aiming the execution of marketing strategies designed for clients;- Preparation and monitoring of activities schedule for campaigns and actions created;- Prospecting, negotiation and relationship with suppliers for the execution of events and promo actions.

Vila Congonhas, São Paulo, Br

Products: B2B Trade Shows, Conferences and Magazines.- Responsible for planning and implementing strategies of marketing product; - Creation and supervision of the design elaboration and production of varied communication tools - online and offline such as ad pages, sales brochure, social media and others;- Planning and monitoring the execution of content events such as road shows, congress and business round tables;- Development and monitoring of the annual budget for marketing product; - Management of marketing activities scheduled for the product; - Briefing and monitoring of the press office work;- Development and execution of exhibitors and visitors satisfaction surveys;- Identifying partners, prospecting and negotiating barter agreements with trade medias and sector entities; - Elaboration of sponsorship plans for the events as well as monitoring ad traffic with advertisers;- Supporting sales manager in creating and executing sales tactics for the trade show; - Reporting to Italian board on marketing and communication planning and execution.Main achievements:- Positioning of the new visual identity of products;- Structuring and increasing product marketing actions.

London, England, Gb

Products: B2B Trade Shows (FISPAL Tecnologia, FISPAL Food Service and Serigrafia SIGN)- Elaborating market studies related to products business environment and its perspectives to support managers decisions; - Searching and indicating potential databases for trade shows sales actions by using geomarketing online tool;- Analysing the product issues aiming to create and suggest improvements in the strategy as well as the establishment of disruptive actions for trade shows;- Developing relationships with sectorial entities from each market segment targeted to open new business opportunities.Main achievements:- Implementation of the market intelligence area;- Dissemination of the lead generation culture as well as qualified sales carried out by commercial team.

London, England, Gb

Products: B2B / B2C Trade Shows (Agrishow, ABF Franchising Expo, Serigrafia SIGN, DSE South America, Cards Payment & Identification and TecnoCarne).- Working and developing together with Marketing Director and Show Manager the marketing strategy for the products in line with company objectives;- Responsible for implementing the best marketing practices in portfolio and consistency of all marketing activities including co-promotion of conference and exhibition products;- Responsible for the management of 3 direct coordinators and 2 analysts encouraging innovation ideas and methods to increase marketing team efficiency;- Managing all marketing costs and the budget accuracy - totaling more than R$ 2 million;- Organization, monitoring and building proposals that generate good media business with external organizations to ensure maximum exposure at lower cost to the budget;- Monitoring the content and updates of digital tools: website, mobile app, social media;- Supervision of the entire production and marketing of external design, including sales brochures, visitor tickets, print ads, web banners, emails, etc;- Overall responsibility for brand management and identity of products;- Monitoring the results of all marketing action (online and offline).Main achievements: - Improvement in the adequacy of the visitor profile, with more than 80% satisfaction; - Improvement in the events reputation evaluation - above 90%; - Implementation of collaborative team meetings system outside the office.

Bromma, Stockholm, Se

- Team leader (as volunteer worker) of the Knowledge Sharing workgroup - in charge of Marketing, Events and Communications about the organization's activities.Main achievement:- Enhancements to layout and website content of the NGO.

London, Gb

Products: B2B Trade Shows (ExpoVinis Brasil, SIAL Brazil, TecnoCarne and MercoAgro).- Responsible for planning and implementing strategies for marketing product; - Responsible for the management of 2 direct analysts encouraging the increase of marketing team efficiency;- Supervision of the design elaboration and the production of varied communication material - online and offline;- Briefing and monitoring of the press work, carried out by contracted agency;- Briefing and accompaniment of elaboration and installation of visual communication and signage;- Planning and monitoring the execution of events such as lectures, business rounds and awards;- Development and monitoring of the annual budget for marketing product; - Management of reports and marketing activities’ schedule for the product; - Briefing, monitoring of implementation and analysis of results from customers satisfaction surveys;- Identifying partners, prospecting and negotiating barter agreements with trade medias and sector entities; - Elaboration of sponsorship plans for the events as well as monitoring ad traffic with advertisers;- Supporting sales manager in creating and executing sales tactics for trade shows; - Interface with French marketing team on co-realization of trade shows.

London, Gb

Products: B2B Trade Shows (SIAL Brazil, TecnoCarne and MercoAgro).- Responsible for signage and distribution of promotional materials in trade shows; - Organise events such as conferences, awards and contests in food and beverage innovation areas; - Elaboration of briefing, texts and support for creative team in the development of advertising campaigns; - Supporting the development of strategies and monitoring social medias; - Elaboration of briefing, monitoring of implementation and analysis of results from customer satisfaction surveys; - Briefing, monitoring and interfacing with agencies for press office work.

Sao Paulo, Sp, Br

Products: B2B Trade Shows (House & Gift Fair and Christmas Fair) B2B Events (House & Gift Design Awards and Gia - Global Innovation Awards)- Responsible for organizing and executing events (Brazilian award in the field of product design for housewares and cycle of lectures for retailers) during trade shows;- Prospecting and relationship with trade shows organizers, trade magazine editors and foreign journalists for barter agreements;- Elaboration of texts for communication and promotional materials such as emails, ads and brochures;- Press office - answering to the press, sending out press releases, supporting international specialized journalists, elaboration of press kits and monitoring clipping work;- Interface in developing of promotional material with advertising agencies.

- In charge of promo campaigns for retailers (materials development, budget management and events execution);- Responsilble for the Congress of Leaderships in the Cone Leste Paulista by organising and promoting the event.

Master'S Degree, Project Management

Master Of Business Administration (Mba), Business Management

Master'S Degree, Marketing Management

Bachelor'S Degree, Public Relations / Communications

Specialization, Business Design

Specialization, Design Thinking

Specialization, Market Intelligence

Specialization, Digital Marketing

English, Business English

Master'S Degree, Project Management