Thiago Meyrelles Email & Phone Number

Toronto, ON, CA

Toronto, Ontario, Canada

• Restructuring the marketing department, analyzing all communication with the market- Analyzing and executing digital marketing campaigns (Newsletter/SEO/SEM), seeking to reposition the brand with its customers and the.
• Led the demand generation process, achieving a 3x lead increase in three months.
• Integrated CRM and data enrichment systems to improve lead and customer data quality and enhance campaign targeting.
• Performed regular database hygiene to ensure data accuracy, removing duplicate and outdated information, thereby improving campaign effectiveness.
• Designed and implemented real-time dashboards for key business insights, supporting data-driven decisions and enabling the sales team to monitor and manage opportunities closely.

Toronto, Ontario, Canada

- Development of a new marketing and sales funnel to accelerate new customer results.- Responsible for implementing tools for demand generation (ZoomInfo) and managing leads, opportunities and sales (HubSpot).Key achievements:- Growth in demand generation, resulting in 5x more opportunities.- Growth in the number of monthly sales.

Sao Paulo

• Developed strategic marketing plans to meet company expectations- Responsible for the demand generation campaign for the company's services and its partners (Veeam and Zimbra).- Planned, executed, and measure digital.
• The number of visitors to the website increased by 60%.
• 23% more leads were generated.
• Opportunities in quantity increased by 73% and in value by 135%.
• Sales in quantity increased by 68% and in values by 60%.

São Paulo E Região, Brasil

• Responsible for the development, implementation, monitoring, and administration of the CRM platform (Sugar-CRM). Developed, implemented, and managed CRM platform (Sugar-CRM)- Managed the Press Office, from approving.
• Actively participate in the rebranding and repositioning project.
• Interviews with the main IT communication vehicles.
• Creation of a customer prospecting department and increase in the number of opportunities.

São Paulo E Região, Brasil

• Promoted monthly online and offline initiatives to increase the number of customers in bookstores and website visitors.- Increased brand awareness in new markets and attracted new partners and customers.- Managed the.
• Transform e-commerce as the main sales channel.
• Increase in the number of academic book sales to the final consumer.
• Improve the registration of new customers, focusing on relationships and sales.

Analytics For Business Decision Making - Postgraduate Degree, Business Administration And Management, General

Postgraduate In Marketing And Digital Communication, Marketing

Bachelor’S Degree, Journalism