Thiago Porfiro Email and Phone Number
Thiago Porfiro personal email
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Hi! I am Thiago, and I am a technology and data enthusiast, motivated by challenges that are especially difficult to solve. I am a certified professional in Google Data Analytics, Google Analytics IQ, Google Search Ads, Google Display Ads, and Google Shopping Ads.I am a digital marketing specialist with solid skills in Google Analytics, Paid Media, digital business strategy, and business KPIs reporting. In most of my work, I've developed strategies for clients from various market segments, such as Midea air conditioning, Roche Pharmaceuticals, hotel businesses, furniture, clothing brands, and more. When I am not diving into data, charts, and problem-solving, I enjoy traveling and video games! :)
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Senior Associate, AdvertisingOutshine Jul 2024 - PresentHalifax, Nova Scotia, Ca -
Senior Paid Search AssociateOutshine Nov 2021 - Sep 2024Halifax, Nova Scotia, Ca- Advise clients on advertising or sales promotion strategies;- Answer written and oral inquiries;- Gather, research and prepare communications material;- Understand B2B SaaS clients’ KPIs & the role paid search (predominantly Google) plays in their greater marketing strategy;- Plan and execute effective paid search strategies to meet clients’ goals;- Complete keyword research, write effective ad copy, develop & track experiments and variations, and conduct account audits;- Analyze performance data and provide intelligent synthesis, interpretation and appropriate action plans based on the insights drawn;- Deliver effective counsel to clients balancing the business case, ROAS, and risk;- Stay on top of industry trends and be knowledgeable of upcoming changes & Google Ads’ betas;- Communicate clearly and regularly: setting expectations, deliver on deadlines, and communicating performance results in an easy-to-understand manner;- Nurture and build relationships with a wide variety of colleagues and clients;- Demonstrate leadership as a paid search expert internally by training and upskilling others, creating documentation, and innovating on processes/practices;- Be proficient in all channels within the Google Ads ecosystem, including YouTube, Display & -Discovery and have base-level knowledge of leading paid social channels like Facebook and LinkedIn;- Identify opportunities to grow and expand engagements;- Prioritize work independently based on client needs and objectives; and- Support non-search campaign building and maintenance when needed. -
Head Of Digital MarketingHíbrido Feb 2021 - Feb 2022Brusque, Santa Catarina, Br- Managed all Business Solutions teams within the company; (E-commerce Strategy, Paid Media, and Digital Branding Strategy);- Mentor and management of leaders to improve company workflow;- Implemented company's strategic plan;- Act as spokesperson for the organization on E-commerce events;- Prepared communication materials for company’s teams development;- Monitored OKR's, management, and mentorship of each teams leaders;- Oversaw the preparation of marketing reports to the company's clients;- Analyze team's performance, and growth opportunities;- Spearheaded the delivery of digital marketing projects;- Planned and execute a marketing strategy for digital growth and performance optimization;- Coordinated projects and analyze data to identify opportunities for improvement;- Analyzed business results in Google Analytics and Google Data Studio;- Supported client’s objectives by providing insights for websites and ad campaigns;- Liaised with Google Ads and Facebook Ads internal teams for campaigns data analysis and reports, for business improvement. -
Marketing Customer Solutions ManagerHíbrido Jan 2019 - Feb 2021Brusque, Santa Catarina, Br- Managed customer's relationships and services teams; (E-commerce Strategy Team, Paid Media Team, Technical Account Managers Team, and Project Managers Team)- Researched marketing trends, market benchmarks, and datasets for digital marketing strategy- Advise clients on marketing strategies;- Analyzed performance and growth opportunities for the company's clients;- Presented web analytics findings using data visualization tools for decision-making;- Oversaw the preparation of reports to the company's clients;- Act as spokesperson for the organization on E-commerce events;- Supported, managed, and mentored team leaders;- Implemented company's strategic plan;- Presented web analytics findings using data visualization tools for decision-making- Monitored organic results and on-page and off-page SEO; -
Marketing And Advertising SpecialistHíbrido Jun 2018 - Jan 2019Brusque, Santa Catarina, Br- Guided clients for business improvement tactics and KPIs increase;- Developed marketing plans of products to be promoted and advise on the advertising needs of a company;- Supported clients for marketing strategies and business intelligence;- Advise clients on advertising, marketing and sales promotion strategies;- Prepared monthly reports for clients, to track KPI’s and business growth;- Analyzed e-commerce KPIs in Google Analytics and Google Data Studio;- Researched opportunities for clients business results improvement;- Develop and implement marketing advertising campaigns appropriate for digital media and ppc;- Monitored SEO and organic results;- Paid Media Campaigns Set-up and Management;- Google Analytics and Google Data Studio reports development; -
Marketing And Advertising SpecialistInnovare Hotéis Jun 2017 - Jun 2018- Supported stakeholders for marketing strategies and business intelligence;- Planned and executed digital marketing strategies for bookings and revenue growth;- Analyzed business marketing KPIs in Google Analytics, Google Data Studio, and Google Sheets;- Advised stakeholders on advertising, marketing and sales promotion strategies;- Developed weekly reports for results analysis;- Prepared communications material for internal and external audiences;- Managed Google Ads and Facebook Ads campaigns;- Monitored SEO and organic results;- Assisted in the creation of newsletters;- Collaborated with the email marketing team to improve lists, flows, and campaigns- Researched opportunities for clients business results improvement;
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Digital Marketing FreelancerFree-Lancer De Comunicação Jan 2017 - Jul 2017Br• Wordpress Sites and e-commerce stores development• SEO for clients (Google Search Console manegement)• Google Analytics Reports Monitoring• Social Media Monitoring and Design Creation• Social Media Video Editing and Development • E-mail Marketing Campaigns Manegement -
Marketing CoordinatorÍcone Imobiliária Feb 2013 - Dec 2016Managed paid media campaigns;Built periodical marketing reports;Advised on the advertising needs for the company;Implemented marketing strategies for the business;Managed Social Media efforts;Created email marketing campaigns and newsletters;Interacted with business clients;
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It Support AssistantMpb Engenharia Jun 2012 - Feb 2013Florianópolis, Santa Catarina, Br• Internal Network Administration (TCP/IP)• Computer Hardware Maintenance• Microsoft SharePoint implementation at business offices
Thiago Porfiro Skills
Thiago Porfiro Education Details
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Universidade Estácio De SáCompetitive Intelligence And Marketing Innovation -
Assesc - Faculdades Integradas De Ensino De Santa CatarinaSocial Communication - Marketing And Multimedia
Frequently Asked Questions about Thiago Porfiro
What company does Thiago Porfiro work for?
Thiago Porfiro works for Outshine
What is Thiago Porfiro's role at the current company?
Thiago Porfiro's current role is Senior Associate, Advertising | Google Ads Specialist.
What is Thiago Porfiro's email address?
Thiago Porfiro's email address is th****@****ail.com
What schools did Thiago Porfiro attend?
Thiago Porfiro attended Universidade Estácio De Sá, Assesc - Faculdades Integradas De Ensino De Santa Catarina.
What skills is Thiago Porfiro known for?
Thiago Porfiro has skills like Google Adwords, Marketing Digital, Marketing, Public Relations, Microsoft Office, Final Cut Pro, Consultoria De E Commerce, Advertising, Photoshop, Adobe Illustrator, Adobe Premiere, Customer Service.
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