Marketing and business consultant, advertiser, specialized in brand activation and multiplatform strategies. Since 2012 have been developing the role of general manager in my own company and family businesses. With my 16-year experience working with brand activation, cross-marketing and strategic partnerships I have developed many projects involving different companies and areas throughout my career. Being key account executive and strategic planner at Grupo Nexo and the product manager in Aurora Fine Brands as well as the brand activation coordinator at Renault Groupe in Brazil has provided me the expertise necessary to cruise through many different business areas, bringing innovation and solution to my projects. I have also worked for a few live marketing agencies, such as Banco de Eventos and Rock Communication among others and the communications and licensing department at Vivo and The Walt Disney Company Brazil, respectively. My accomplishments include the launch of many vehicles for Renault, Nissan, Ford and Troller. One of my challenges was to strategically reposition the Stolichnaya Vodka in Brazil. Other challenges include to produce, develop, and launch an app for Guardian Glass and their marketing and advertising campaigns for their other products. I also developed many incentive and internal communication campaigns over the past 6 years for Centauro as well as the technological platforms as a support for these projects, including an online educational system.