Thibaud Bertin Email & Phone Number

Courbevoie, FR

Paris, Île-de-France, France

• Build, develop, and evaluate branding and marketing strategy (media, influencers, content) for The Winkyverse project (educational multiplayer game);
• Lead the product marketing for the Winkyverse Academy, with benchmarking and market research, project planification and management of 50+ early alpha testers;
• Develop the brand content strategy and marketing assets production (visuals and copy) to reach new audiences and expand into new markets.

Paris, Île-de-France, France

• Brought local flavor and impact to communications for B2B and B2C audiences, collaborating with Design, Brand, Marketing and Customer Loyalty teams and cross-functional partners;
• Implemented a new workflow that resulted in a 40% productivity increase for localization;
• Managed and grew a team of 10 copywriters and translators;
• Consolidated the team of freelance translators (talent search, contracting, organization).

Paris, Île-de-France, France

• Developed a strategy for creative production and ads testing;
• Delivered high-performing ads for 6 mobile games and 20+ prototypes, maximizing profitability and assessing revenue potential;
• Managed a team of 6 Marketing Artists, 2 Playable Developers, and freelancers;
• Established the creatives outsourcing pipeline (studios, agencies, freelancers);
• Developed a synergy with User Acquisition team: strong understanding of data, ad testing and performance;
• Produced an average of 15 creative concepts, 10 new video ads and 25 iterations per week.

Versailles

• Owned all EMEA video-focused projects for marketing, content marketing, and engagement;
• Managed production, formatting & localization video assets for EMEA marketing campaigns for Overwatch, Hearthstone, World of Warcraft;
• Handled the project management for video production: deliverables, budget, timeline, KPIs;
• Assessed human and technical resources required, managing the internal video team and/or hiring and managing key external staff as needed (director, stream/video shooting crew, editors, etc.);
• Led the creative strategy and managed a video production team of 2 video editors and external partners.

Paris Area, France

• Demonstrated creativity and project management: conceptualized and produced brand content and marketing assets in collaboration with designers, video editors, and external agencies/production partners;
• Pushed for innovation and delivered performing and engaging content for social media, such as chat bots, Snapchat/Facebook lenses;
• Lead the creation of assets promoting Blizzard Entertainment games across social media, print, display, outdoor and digital stunts for EMEA in multiple languages, from initial concept to final asset;
• Collaborated with visual designers, video editors, copywriters, and external agencies/production partners;
• Launched and provided creative content direction for Hearthstone's global Instagram account in collaboration with the Hearthstone Social Media team;
• Managed 1 Assistant Creative Planner.

Région De Paris, France

• Conducted French copywriting and localization on websites and social media;
• Localized all marketing content & visuals for the French market;
• Managed the European YouTube channels for 4 Blizzard games, with a focus on SEO;
• Awarded the European Employee of the Year title in 2014.

Région De Paris, France

• Communicated and interacted with players on Blizzard owned channels (website, forums and social media) for World of Warcraft and StarCraft II;
• Leveled up and moderate players debates leveling;
• Wrote internal community reports based on players' and influencers' feedback and fan sites watch, assuming the role of the player's voice within Blizzard Entertainment;
• I represented Blizzard Entertainment during events and consumer shows (gamescom, Intel Extreme Masters).

Région De Paris, France

♦ Training, evaluation and coaching of a team of Customer Support Agents

Région De Paris, France

♦ Customer support on the French World of Warcraft realms

Ho Chi Minh City, Ho Chi Minh City, Vietnam

Watford, England, United Kingdom

Master'S Degree, International Relations And Affairs

Marketing

• Structure a Digital Marketing Strategy • Test marketing ideas • Build and develop online visibility • Understand and master organic.

Bachelor'S Degree, History

Intensive Preparatory Courses, French Language And Literature