BodemerAuto is the car retail branch of the Bodemer Group. It is composed of 34 car dealers and 4 automotive brands : Renault, Dacia, Nissan and Alpine.

Founded and developed Briocar, a company owned by the Bodemer Group and which goals is to allow customers to shop 100% online and at their pace their new car, directly from their couch. And save a lot of money too !

BodemerAuto distributes each year roughly 30.000 new and used cars to customers in Western France. Our goal is to offer a stressless car buying experience to everyone by offering fully inspected vehicles, long term free warranty (from 6 to 24 months!), a fair trade-in, excellent customer service and advices, and an overall great deal ! As Head of Marketing, main missions are : - Analyze the market, and know how we position on it (market studies, competitive intelligence, new business models in the retail industry) - Establish the annual marketing plan for the Group and coordinating its implementation through marketing teams based in headquarters and locally in our car dealers (12 people) - Pilot the Group digital strategy and its implementation in our 22 car dealers sur as : * Lead generation, SEO & Adwords campaigns, trafic development for BodemerAuto.com * Client databases alaysis in order to automate marketing campaigns * Use of SalesForce CRM and quality of data inserted by our sales representatives * Global geo-localization of dealers for an effective click-to-mortar strategy - Launch new and high value customer services such as a 7/7 information desk for used cars on BodemerAuto.com and delivery of used cars at home for distanced customers