Thibault Cocardon ❖ Luxury ❖ Digital ❖ Brand Experiences Email & Phone Number

Saint-Maur-Des-Fossés, Idf, Fr

Ville De Paris, Île-De-France, France

STRATEGIE DE PARTENARIAT MONDIAL (groupe Moët Hennessy)- Établir et mettre en œuvre le plan de partenariat WW à partager avec les marchés/régions.- Élaborer les outils de communication centraux nécessaires (contenu global, lignes directrices…).- Coordination des marchés / régions / maisons.GESTION DES RELATIONS PUBLIQUES (groupe Moët Hennessy)- Construire et animer un réseau influent de la WW pour Moët-Hennessy (KOL, VIP, célébrités,…)- Organiser des dîners haut de… Show more STRATEGIE DE PARTENARIAT MONDIAL (groupe Moët Hennessy)- Établir et mettre en œuvre le plan de partenariat WW à partager avec les marchés/régions.- Élaborer les outils de communication centraux nécessaires (contenu global, lignes directrices…).- Coordination des marchés / régions / maisons.GESTION DES RELATIONS PUBLIQUES (groupe Moët Hennessy)- Construire et animer un réseau influent de la WW pour Moët-Hennessy (KOL, VIP, célébrités,…)- Organiser des dîners haut de gamme pour MH / CEO.- Accompagnement stratégique et opérationnel de Maisons/Marchés grâce à ce réseau.PROJETS TRANSVERSAUX LVMH- Collaborer étroitement avec LVMH Holding pour toutes les activations globales (Viva Tech, Journées Particulières…)- Inclure/impliquer les contacts clés de LVMH pour soutenir et participer à nos partenariats et événementsDIGITAL/SOCIAL- Planifier la stratégie digitale au niveau du groupe- Représenter le service de communication au sein de cette communauté- Gestion de la veille numérique (groupe Moët Hennessy) Show less

Paris

- Communication strategy => definition and implementation of the France plan: building brand desirability with key audiences, recommendation and development of 360° brand activations.- Digital strategy => content creation for online brand platforms and e-retail needs, social media management, influencer strategy development and digital community creation, development of the annual CRM animation plan (acquisition campaigns, identification of business opportunities, consumer… Show more - Communication strategy => definition and implementation of the France plan: building brand desirability with key audiences, recommendation and development of 360° brand activations.- Digital strategy => content creation for online brand platforms and e-retail needs, social media management, influencer strategy development and digital community creation, development of the annual CRM animation plan (acquisition campaigns, identification of business opportunities, consumer profiling).- Media strategy => brand coverage on different media channels, storytelling and content development, daily contact and long term relationships with key media players, briefing and negotiation in close collaboration with the media agency.- Reporting: annual reports on communication activities and achievements, analysis of key performance indicators and return on investment in order to optimize the budget and the roadmap.- Press and PR management: PR, media and social media agencies (daily contact, annual contract, brief, guidelines).- Budget tracking: define the right budget to succeed, optimize budget allocations, define annual breakdown, track expenses.- Management: 3 people. Show less

o Development, negotiation and full media management (print, digital, social and specialized) of the advertising portfolio for fashion and watchmakers luxury brands across all publications of the group, covering France and International. Acting as an external media agency. Budget : 1 M€.o Project leader in collaboration with multichannel teams for the launch of Grazia Hommes. Defined and implemented the brand vision by the advertising strategy (conception, railroad, operational and… Show more o Development, negotiation and full media management (print, digital, social and specialized) of the advertising portfolio for fashion and watchmakers luxury brands across all publications of the group, covering France and International. Acting as an external media agency. Budget : 1 M€.o Project leader in collaboration with multichannel teams for the launch of Grazia Hommes. Defined and implemented the brand vision by the advertising strategy (conception, railroad, operational and commercial marketing action plan, editorial coordination…).o Support local market teams for fashion and watchmaker brands for all the publications.o Editorial strategy for the fashion, beauty and watches rendez-vous in magazines (65 pages): new ideas, concepts, realization, styling and photo shoot.o Management of two free-lance journalists and two sales managers. Show less

Paris 8

o Advertising business development (print & digital): 40 new brands over 2 years.o Representation with media agencies: Carat, OMD PHD, Havas.o Implementation and creation of partnership events (Kenzo, Lacoste, La Maison du Whisky…).o Sales manager UK. Coordinator of the international representatives.

Courbevoie

o Creation, organization and development of more than 40 national and international factual and promotional operations as a brand ambassador to promote brand image, develop customer loyalty and increase the turnover.o Day to day written and verbal communication with French Maisons and international marketing brand manager (budget update, marketing and communication plans…).o Planning and manage outside agencies on implementation of brand events, follow-up and evaluation of the… Show more o Creation, organization and development of more than 40 national and international factual and promotional operations as a brand ambassador to promote brand image, develop customer loyalty and increase the turnover.o Day to day written and verbal communication with French Maisons and international marketing brand manager (budget update, marketing and communication plans…).o Planning and manage outside agencies on implementation of brand events, follow-up and evaluation of the communication and operational marketing action plans, from 400 000 Euros to 1 million Euros.o J&B and Moët & Chandon : Manage celebrity wrangling process with external agencies to secure notable, relevant, and on-brand talent to engage with brand at branded events.o Development and creation of: packaging, PLV, concept shop windows, commercial tools. => Winner of the “LVMH Best Merchandising Innovation Awards World 2008”, with the Veuve Clicquot Loveseat”. Show less

Région De Paris, France

o Propose strategic recommendations: positioning, mix and cycle life.o Definition and implementation of the public relations (festivals, evening party, fairs) for the entire brand portfolio on the French market. Identification of a partner’s network and journalists.o Coordination of 4 markets (US, Australia, Argentina and New Zealand): follow-up the allocations, incentives sales implementation, flow management of supply and sales analysis.

Paris 8

o Analysis, coordination and management of 10 ranges of watches to optimize world sales and brand value.o World launch of the “Ronde Louis Cartier”, elaboration of the action plan in association with various departments (creation, R&D, production, communication), for the distribution and sales.o Organization for the French team at the SIHH: Salon International de la Haute Horlogerie in Geneva.

Master Marketing, Luxe

Activities and Societies: Vice President at INSEEC Move : dance association. Setting up activities : danse lessons + various events.

Wset 2, Wines

Digital Communication Certificate

Digital is the heart of communication strategies : the levers of Owned (site, SEO), Paid (Display, SEA, email) and Earned (Social media)..

Gemmologie Niveau I, Gemmologie

Bts, Actions Commerciales

Activities and Societies: Président du BDE