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Over 10 years experience in product management and marketing. Active developer, speaker, and author. Ideated and shipped four 1.0 products at Adobe and wrote multiple best-selling programming books (O’Reilly, Pearson). As a believer in open-source values, I made my first book “Pratique d’ActionScript 3” available for free to the programming community back in 2008.I believe that marketing is an extension of product (PLG), I love delighting customers with amazing products and relentlessly growing them. In 2015, I became interested in the Growth discipline and incubated the first Product Growth team within Adobe with Adobe Spark and expanded the model in 2017 within the Creative Cloud product portfolio driving today millions of dollars of incremental revenue.We need to keep doing more for Diversity, Inclusion and Belonging. So, I co-led the Creative Cloud Product Working Group for Diversity & Inclusion to build more inclusive creative products for the world. From 2021 to 2023, I led Marketing & Growth at GitHub, with over 100M developers, GitHub is the AI-powered platform to build, scale, and deliver secure software. During this time I reinvigorated the Self-Serve business through a PLG approach and led the redefinition of the product story from a set of features to an integrated AI Platform narrative anchored on customer value and business outcomes.Today, I am Chief Product Officer at Picsart, the largest all-in-one creative platform of photo, video editing, and design tools with over 150M creators worldwide powered by AI. 🚀When not in front of a screen, I spend my time baking or building an online music community on YouTube and Instagram (Boogie Wax: instagram.com/boogiewax/) dedicated to 80s soul music.Things I love:* Voice of the customer * Qualitative and quantitative data * Experimentation* Product sense * Soul music * Perfect lamination in croissants Programming languages: Swift, Python, JavaScript, F#, C#Specialties: Product management, product marketing, social, design, user experience, lean, funnel optimization, onboarding, growth, growth marketing, product led growth (PLG), pricing, packaging, A/B testing, data, data science, machine learning, product ideation, mobile development, mobile, customer experience, customer empathy, software engineering, platform development, brand development, platform ecosystem, API design, programming.Follow me: https://twitter.com/thibault_imbert
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Co-FounderStealth Ai StartupBordeaux, Fr
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MarketingThe Browser CompanyBordeaux, Fr -
Chief Product And Growth OfficerThe BriefBordeaux, Fr -
Chief Product OfficerPicsart Mar 2024 - PresentMiami, Florida, UsBuilding the leading AI powered creative platform for the rest of us. -
Chief Growth OfficerPicsart Sep 2023 - Mar 2024Miami, Florida, UsLeading Marketing & Growth to scale the largest all-in-one creative platform of photo, video editing, and design tools with over 150M creators worldwide.
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AdvisorAirtable Mar 2024 - Nov 2024San Francisco, California, Us -
Vp Of Marketing And GrowthGithub Nov 2021 - Sep 2023San Francisco, Ca, UsLeading Marketing and Growth strategy at GitHub, the AI-powered platform to build, scale, and deliver secure software. In charge of Product Marketing, Self-Serve revenue (Growth team), Customer Engagement, Customer Marketing, Field Marketing, Enterprise Advocacy and Digital Revenue Marketing for contribution to the sales pipeline. -
Vp Of GrowthGithub Feb 2021 - Nov 2021San Francisco, Ca, UsGrowing with a mighty team, the largest and most advanced cloud-first development platform in the world. In charge of Self-Serve revenue growth through a product-led growth (PLG) strategy.
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Director, Growth Marketing, Adobe Spark (Adobe Express Today)Adobe Sep 2019 - Feb 2021San Jose, Ca, Us● Leading the Adobe Spark Growth Marketing team, focused on Acquisition (SEO, Affiliates Marketing, Ambassadors Program, Social Media), Activation, Engagement, and Retention. -
Director Of Growth, Creative CloudAdobe Nov 2017 - Oct 2019San Jose, Ca, Us● Incubated and led the Creative Cloud Growth organization focused on engagement● Definition of the Growth framework to drive impact across more than 9 desktop/mobile products with the creation of Growth Squads attached to the Creative Cloud product teams● Definition of the self service cross-platform experimentation stack for cross functional teams (product, marketing, GTM)
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Head Of Growth - Adobe Spark (Adobe Express Today)Adobe Oct 2016 - Nov 2017San Jose, Ca, Us● Incubated Growth inside Adobe with the Spark Growth team focused on all areas of the funnel (AARRR: acquisition, activation, retention, revenue and referral)● Development of a customer empathy framework (http://bit.ly/2IOjXt3) to position the voice of the customer at the center of the product organization● Definition of the cross-platform (mobile, web) Growth stack● Spark has over 7M users as of November' 17● Social (@adobespark), community and influencers strategy
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Principal Product Manager - Adobe Spark PostAdobe Mar 2015 - Oct 2016San Jose, Ca, Us● Leading Product Management and Growth for Adobe Spark Post, the new standard to create stunning social graphics in seconds.● Over 5M designs created and shared in less than 12 months.● Drove early customer research, prototype, validation, GTM and social strategy.● Drove app instrumentation, data insights/reports automation and engagement strategy.
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Principal Product Manager - Next Generation Creative ToolsAdobe Jun 2014 - Mar 2015San Jose, Ca, Us● Currently working on new product ideas to help people communicate, stand out and help them produce things they thought impossible to deliver.● Ideated a new product idea "Enchant" (http://www.tryenchant.com) to bring still pictures to life "Cinemagraphs" to help people standout in their marketing campaigns and drive better conversion. Gathered highly valuable data for product/market fit validation in a 4 weeks sprint by teaming up with one engineer leveraging the Lean methodology.
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Group Product Manager - Web Platform & AuthoringAdobe Jan 2013 - Jun 2014San Jose, Ca, Us● Led a team of 4 product managers, building tomorrow's web authoring tools/services and Web Platform strategy. ● To accelerate the workflow between designers and developers, I led the team behind the Creative Cloud Extract effort (codename: Project Parfait) to allow easy and fast PSD/CSS extraction as part of Adobe Creative Cloud.● Led Web Platform strategy to define 4 contributions Adobe will be making to web standards (W3C, ECMA) to make the web a better place for interactive and highly expressive content. These contributions included:● CSS Shapes - http://www.w3.org/TR/css-shapes/● CSS Blend Modes - http://dev.w3.org/fxtf/compositing-1/● CSS Regions - http://dev.w3.org/csswg/css-regions/● CSS Shaders - http://dev.w3.org/fxtf/custom/
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Sr. Product Manager - Gaming - (Graphics, Lcvm, Adobe Scout)Adobe Nov 2011 - Feb 2013San Jose, Ca, Us● Led the Gaming strategy for Adobe, defined the offering required to provide a competitive desktop and mobile gaming offering to developers as part of Adobe Creative Cloud. To remove friction, I created the Adobe Gaming SDK, the toolbox for creating cross-platform desktop and mobile games on top of the Flash Platform.● Led the Adobe Scout effort to provide a word class profiling tool as part of Adobe Creative Cloud for the Flash Platform. Scout allows developers to track performance issues in their games and fix them. Scout was quoted by the community as one of the best product ever released by Adobe.● I created Starling (2D framework for game development (gamua.com/starling) in a very startup way, by pitching the vision to VPs and getting budget to be finally showcased during the Adobe Max 2012 keynote. Starling was included in the Gaming SDK, and made Stage3D programming accessible to the worldwide Flash/AIR community in no time. ● Starling is powering today games like Ruby Blast or Angry Birds from Rovio, and is the defacto standard to build fast and compelling games with Flash/AIR on desktop and mobile.● To ensure best adoption for Starling amongst game developers, I wrote a book published by O'Reilly called "Introducing Starling". This book is still today considered a reference and was a key piece for the worldwide developers community wanting to leverage Starling on mobile and desktop.
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Product Manager - Adobe Flash Runtime (Flash Player, Adobe Air)Adobe Jul 2010 - Nov 2011San Jose, Ca, Us● Working on the most widely distributed plugin in the industry (Flash Player), I worked as a Flash Runtime product manager focused on graphics and LCVM (Language, Compiler and Virtual Machine) and transformed the Flash Platform into the console of the web by ideating key innovations like Stage3D (low-level GPU accelerated APIS) and bringing 3D accelerated games to 98% of computers connected to the Internet.● The Stage3D technology is powering games today like Ruby Blast, FarmVille 2, CityVille 2 from Zynga, or Angry Birds from Rovio, delighting millions of active daily users.● Stage3D was showcased at Adobe Max 2011, by Kevin Lynch (Adobe CTO at that time). ● Initiated and lead the JDI (Just do it) initiative to implement small and highly requested features by customers, traditionally moved to the backlog and never implemented. With some creativity, I was able to get a process in place to allow engineers to implement small key features for developers, to maintain the platform always ahead innovation wise. In about 2 years, more than 50 key features were added to the Flash Runtime keeping Flash ahead of the industry.
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Sales Engineer (Pre-Sales)Adobe May 2008 - Aug 2010San Jose, Ca, Us● EMEA Sales Engineer for the Creative Suite Web.● AdobeTV show « Chips and Tips » teaching productivity tricks - 31 episodes - http://tv.adobe.com/fr/show/chips-tips/
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Co-Founder At HalHal.Io Jul 2017 - Feb 2018Hal is your diabetic coach in your pocket. Built and ran by Type 1 diabetics, Hal provides insights and recommendations based on constant glucose monitoring (provided by Dexcom CGM technology) that will make your daily life with Type 1 Diabetes much easier to manage. Signup for the beta at http://iamhal.io - Read more at: http://bit.ly/2eEtJ2p
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Director Of PedagogyRegart.Net Jan 2005 - Apr 2008● Writing of all training courses for the Flash technology (ActionScript 3, Animation/Design).● Active participation on the forums to help developers and teach ActionScript programming.
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Web DeveloperFaire-Savoir Jan 2004 - Jan 2005Lead Flash developer at Faire-Savoir.Development of games and interactive maps applications.
Thibault Imbert Skills
Thibault Imbert Education Details
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Thomson To7Basic -
Home BakerBaking And Pastry Arts/Baker/Pastry Chef
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Reforge Growth SeriesGrowth
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Reforge Growth Series
Frequently Asked Questions about Thibault Imbert
What company does Thibault Imbert work for?
Thibault Imbert works for Stealth Ai Startup
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Thibault Imbert's current role is Co-Founder.
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Thibault Imbert's email address is ti****@****obe.com
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What schools did Thibault Imbert attend?
Thibault Imbert attended Thomson To7, Home Baker, Reforge Growth Series, Reforge Growth Series.
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What skills is Thibault Imbert known for?
Thibault Imbert has skills like Product Management, Growth Hacking, Product Marketing, Software Development, Computer Graphics, Game Development, Web Development, Web Applications, Writing, Market Research, Business Strategy, Computer Animation.
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