Thibault Michel Email & Phone Number

London, Gb

Key member of Digital Content team, leading all digital marketing activities to drive customer engagement for Barclays.co.uk, servicing Barclay’s UK retail, personal and business in optimizing user journeys to drive customer engagement and services. Responsible for managing 1 digital marketing SME.Responsibilities:• Defining and optimising digital client experience, including data-driven decisions to test and learn, site developments, client engagement• Providing consultation across both Product and Marketing teams, to ensure consistent and high-quality content planning and publishing to maximise impact and performance against stated business objectives• Establishing analytics as an insight tool to empower data-driven decisions• Contributing to ongoing projects as a digital subject matter expert, requirement gathering and design and delivery of business proposition responses. Achievements:• 2022 H1 | Creation and delivery of world class, needs based editorial content around home ownership to deepen engagement with audiences and create opportunity to target customers with appropriate content and communication.• 2021 H2 | Decommissioning of Pingit across the whole of Barclays’ digital Estate. • 2021 H2 | delivery of the Digital Enrolment Journey for Paperless resulting in cost reduction of £2m per annum through increased paperless adoption • 2021 H2 | Delivery of in app user journeys in app providing customers in arrears with repayment options resulting in FTE saving of 23 due to reduction of calls to telephony for simple repayment

London, Gb

As a Digital Delivery Manager I identify the resources disciplines (IA, design, copywriting, development, etc.) needed to deliver a digital change. I manage timeframes and resources within the digital team and with external agencies to ensure deadlines are met. I work with stakeholders from across the business, including marketing, sales, and product owners. I manage stakeholders’ expectations to ensure they are kept updated with progress, change to scope and delivery dates.

London, Uk, Gb

As Content Team Lead aligned with Banking & Transformation Themes, I am the operational manager of 5 content SMEs.I work with the Delivery and Initiative leads to ensure resources are made available in line with demands on their projects. I am responsible for scoping and assessing impact on content. I advise on content strategy during early sprints. I produce the content delivery plan. I am the point for contact for escalations/ interventions. I am also responsible for managing the quality of content delivery: I provide a root cause analysis for all content defects raised against the projects within my portfolio. I review and approved live changes before they are deployed to live. I support the Business Release implementation. I am involved in recruiting, on-boarding and training of new content management resources. I review the performance and quality of the content managers. I identify and champion opportunities for efficiency or quality uplift within CD&D and wider UI D&T work stream in processes and delivery practices.

London, Uk, Gb

In my role of Web Content Manager I was responsible for loading the content items required for the Internet Banking application, checking it in preview environments and working through defects (code and content) to identify the solution to resolve. I worked across five brands, numerous testing environments, and many different code releases simultaneously. I called on many different skill sets across IT and business including developers, information architects and business analysts. I interpreted data and extracted useful information confidently and accurately.

Recently bought by Nokia, Navteq produces and sells data used for GPS maps and works with the most prestigious car manufacturers and original equipment manufacturers. I was responsible for managing the e-business platform offering map updates for EMEA customers, both B2B / B2C. This included content online pushing, promotions setup, affiliate campaigns, emailing campaigns, landing pages set up, link tracking, SEO and SEM. As part of my managing responsibilities, I supervised the activity of the external resources based in Coventry, UK.KEY ACHIEVEMENTS:• Pushed online editorial content and product catalogues in six languages for both EMEA individuals and professionals (B2B / B2C)• Briefed and coordinated development, sales and marketing teams, web agencies and customer care centers• Set up promotions, landing pages and tracking• Implemented SEO friendly content: introduced pretty rewritten URL, meta-tags, XML, sitemap, internal and external crosslinking

Neuilly-Sur-Seine, Ile-De-France, Fr

RTLnet publishes websites for three French radios, part of the RTL Group: RTL (classified as the first general-interest radio), RTL2 and Funradio (rated as the 3rd and 5th music radio in France). I was responsible for the content published on funradio.fr. I optimised the coordination between the players involved by establishing processes and by automating the publication of content. I also set up digital operations to relay events organized by the radio. I organised musical events with celebrities from the dancefloor scene. For video production I was in charge of directing interviews and live performances. As community manager I addressed more than one millions fans through Funradio Facebook Fan Page and set up various viral marketing campaigns involving social media. To enrich the site's content and increase traffic, I set up editorials partnerships and organized prized quizzes and competitions.KEY ACHIEVEMENTS:• Project managed the re-design, including content and technical upgrade of Funradio’s website• Drafted the specifications of Clubinfun.fr, 1st French social website for DJ's• Project managed the development of a media sharing social website• Project Managed the development of Funradio’s application on iPad and iPhone • Managed external web developers and all third party suppliers• Responsible for testing and validating delivery of each new site development • Regular development reports to senior business leaders and clients• Increase online traffic by 70% over a year – the best performance within the radio market• Achieved 2.3 millions of UV per month/ 5.3 millions of visits per month• Set up the 1st French media brand on Facebook (which now has1 million fans)• Set up a major partnership with Soonnight.com, first European clubbing agenda• Organised online D-Jaying contests followed by musical events with international DJs• Interviewed major artists such as The Black Eyed Peas, Lady Gaga, Britney Spears

Denver, Co, Us

Ti-Text is a digital agency that provides online marketing services as well as mailing services to businesses. As an intern, I was responsible for developing a new service of website referencing and webmarketing consulting. KEY ACHIEVEMENTS:• Benchmarked the renewable energies power sourced domestic heating and electricity production equipment market• Reduced and controlled internal costs offshore outsourcing• Prospection and sales

Eskalad is a digital agency that provides online marketing services. I was responsible for recruiting clients for e-commerce companies by increasing their website's traffic.KEY ACHIEVEMENTS:• Provided referencing solutions (website technical optimisation, marketing consulting)• Monitored and optimised SEM• Set up, tracked, analysed and optimised performances of emailing campaigns.

Sky International Production is a Sino-French audiovisual company. The company has been mandated by the Chinese Communist Party and the French Ministry of Foreign Affair to cover the cultural events organised for the Sino-French cultural year in 2004 and 2005. As production assistant I found financial partners and organised the logistic of the shootings of a 14 documentary film serial in both France and China. As film director I was responsible for a team composed of four journalists and a shooting crew of eight technicians. With their support I directed two episodes of the series.KEY ACHIEVEMENTS:• Successfully conducted sponsoring partnerships with BNP and AXA• Broadcasted a 14 episodes documentary serial about the cultural events generated by the Sino French cultural year on 51 channels including China Central Television

Master, International Trade

Bachelor’S Degree, Multimedia Studies

Dramatic Art