- Working on Cisco across EMEAR markets. Digital content creation. - King (Candy Crush). Launched of Candy Crush first CRM program for their VIP players. - Crystal Cruises. Launched their new brand campaign "Where Luxury is personal". DMA Awards - GOLD Winner 2019 in Travel and Leisure category. - Macmillan Cancer Support. Worked on the Diagnosis campaign "A Vital Piece In The Cancer Puzzle”. Fully integrated campaign (TV, Radio, OOH, Digital...). The campaign won two BRONZES at the DMA AWARDS 2020 in two categories: Best Launch Campaign and Best Customer Acquisition Campaign.- Worked on TSB bank (www.tsb.co.uk) through CRM and 121 channels - Email, in branch comms, DM, Internet banking, digital, web, ATM, tech dev...etc Management of TSB customer comms crisis at the back of the TSB IT meltdown in 2018. Pride of Britain partnership - Integrated work with ATL agency in developing Pre/During/Post event comms. Development of Fraud Prevention video content. Latest video to be seen on this link https://www.tsb.co.uk/fraud-prevention-centre/ and revamp of the Fraud Prevention Centre. Launch of the Fraud Refund Guarantee.

Leading the AXAIM Global account (£2M). Fully integrated account. Delivery of campaigns across varied advertising channels (traditional advertising, digital platforms, social media and content).• Responsible for the day to day management of the account.• Work closely with strategic planner in the development of creative brief, proposition, segmentation, user journey...• Coordination of global and local advertising campaigns across 17 markets and languages.• Liaising closely with the Media agency (Havas Media) ensuring campaigns are completed and delivered on time across all markets.• Review of campaign performance and provide campaign improvement recommendations.• Management of resource and delivery plan.• Development & implementation of AXAIM new brand positioning and visual identity.

Working on Hyundai, Wonga and hVivo

Part of the CRM team I was leading a team of x2 Campaign Managers. I was managing the launch campaign of the Infiniti Q30 through email and digital banners across 17 countries in Europe. I was responsible for the launch of new aftersales materials to support the expansion of the Infiniti dealer network and managed the creation and production of the Infiniti Q60 Augmented Reality app for which the first release was for Geneva Motor Show.

Interim Account Director for the Client Service team while they recruited their permanent Account Director. Working on both P&O and Cunard cruises through digital channels (Social Media, Display, SEO, PPC and Paid Social) to drive brand awareness, and increase exposure and authority in the travel market.

Responsible for the launch of BMO Global Asset Management new brand campaign across print and digital formats to institutional, wholesale and intermediary audiences in EMEA.Worked on Robeco (Global asset manager) “The pursuit of better” brand advertising campaign to generate awareness of their 6 core capabilities. This campaign was launched through print and digital formats in the Netherlands, France, Belgium, Spain and Hong-Kong... http://www.aml-group.com/work/robeco-brand-campaign-case-study-the-pursuit-of-better

Main lead to implement The Sky Difference Q4 campaign (April – May 15) for the UK and ROI markets. Campaign objective was to establish Sky as the best platform provider and drive ITP among Pay and Freeview prospects by highlighting the exclusive added benefits of Sky, included in every package at no extra cost. Fully integrated campaign across TV, Radio, VOD, OOH and Digital. Managed a team of one AD and one AE.

-Worked on Kellogg’s Squares Celebrity Juice sponsorship through Twitter content calendar activation. -Worked on Pringles and BuzzFeed partnership to create some fun articles and animated gifs to drive awareness of Pringles Movie on pack promotion and to build brand association with “Winter Movie Nights in”. How Many Of These 8-Bit Movie Characters Can You Name? / Friends In Real Life Vs. Movies / 11 Tips To Amp Up Your Movie Night / Things Movie Fans Can Never See The Same Way Again. -Worked on the Pringles Xtra and Xbox promotion strategy, UX, wireframes and plan to launch for April 2015.

Worked on Nissan and its partnership with Team GB and ParalympicsGB on the road to Rio 2016. Launch of the partnership with the #UniteAndExcite campaign with a high octane film starring six-time Olympic medallist Sir Chris Hoy https://www.youtube.com/watch?v=xZYMrl8SVj0 Launch of the Race for the plane to Rio 2016 Games campaign with an interactive race with Paralympic gold medallist Richard Whitehead. Enjoy the full experience at www.nissan.co.uk/racetorio or https://www.youtube.com/watch?v=CP71h9F5bTY

Launch of the first Fantasy Football Game in Africa (Nigeria, Ghana, Kenya, Uganda and Cameroon). Through the line campaign featuring Roberto Di Matteo as the face of our communication. Responsible for the delivery of the campaign to markets and working alongside PR, Broadcast media and Media agencies to ensure a truly 360 campaign (ATL, POS, BTL, TV show...)

Worked on the launch of the new VISA Flow Faster global advertising campaign through TV, press, OOH and digital. Launch of the new EE iPhone 5 campaign through TV, radio, press and digital.

Client: Comparethemarket.com FranceLaunch of the insurance comparison site LesFurets.com in France. BGL launched the brand in January 2012 after the acquisition of AssureMieux. My role was to manage the day to day of the account reporting directly to the MD and to establish strong relationships with the French and the English clients (entente cordiale). As well as management of implementation I played a key role in the strategic planning of the brand and campaigns. The account requested multiple clients and challenging stakeholder management.- Worked alongside the head of planning for the development of the brand strategy- Development and design of the brand identity, brand guidelines and brand world- Production of 3 main TV Commercials (30” and 15” direct cut downs) broadcasted nationally on all the main French television channels. http://www.youtube.com/watch?v=5GkDhXnAmXw / http://www.youtube.com/watch?v=LmNN7FuHh84 / http://www.youtube.com/watch?v=pIDRigjEKJk - Development of their new website design and Social Media strategy- Working closely with the partner agencies i.e. Media, SEO and PR to ensure a fully integrated approach

Clients: Peugeot Dealer, Barclays Wealth International and Stockbrokers From January 2010 to May 2011 I was based at EHS 4D where I worked on the Barclays Wealth account. I have found my role on this account to pose many exciting challenges bringing new explorations to my position. Not only because we had to put a new team structure in place but also because we had to rebuild trust and confidence into our client team. The account has shown growth and profitability with considerable increase of activities. We were nominated for the Financial Services Marketing Effectiveness Awards & Marketing Week Engage Awards for our Barclays Stockbrokers Investment ISA campaign. - Responsible for the day to day management of both divisions (BWI and BWS). - Management of a team of 1 SAM, 2 AMs and 1 AE. - Development of customer journey and segmentation strategies.- Implementation of automated comms programmes.- Working across all media channels including Press, eCRM, DM, Outdoor, Digital... - Working closely with the relevant media agencies ensuring fully integrated response. - Development of major campaign idea for each quarter and implementation of tactical advertising activities. I was transferred to lead the Peugeot Dealer account in May 2011. The account was based at Euro RSCG offices to ensure integration with the national advertising team. I was in charge of a structure of 1 SAM, 1 AE, 1 Art Director, 1 copywriter, 1 Artworker and 1 templater. - Responsible for the day to day management of the account on Retail and Local business through cars and commercial vehicles. - Working across all media channels including Press, DM, outdoor, email, digital.- Working closely with the Peugeot National ATL and digital teams to ensure campaign integration and brand consistency- Management and maintenance of the Peugeot CREATE portal.

Client: BSkyB- Responsible for the direct acquisition work, with specific media responsibilities in all press (Consumer and Mono Press), DM, Media Inserts and Door Drops. - Reporting to a GAD and working alongside other ADs on the Sky acquisition team across DRTV and Digital but also with other department as Retail and Customer marketing ensuring consistency and integration through creative deliverables. - Managing a team of one Account Executive and one Senior Account Manager. - Initiate and manage quarterly core campaigns, incorporating a broad range of media. Working closely with dedicated planners to guide the strategic direction of the account. - Responsible for my team budget and financial forecasts and also for resource allocation and profitability within my team. - Working in partnership with the brand agency WCRS and V3 to ensure creative integration. - Responsible for liaising with the media buying agency (Mediacom) on media planning and results analysis (cost per call, response rate…) in order to continually optimise creative work. - Ensuring the smooth running of the account and smooth operations within the campaigns. Responsible for the delivery of Sky daily press and inserts to publications and artwork to print as per media schedule.