Thibaut Massinon Email & Phone Number

Wavre, Walloon Region, Belgium

mozzeno is a collaborative lending platform.My role is to :Manage our digital acquisition efforts and channels, going from SEA (Google Ads and Microsoft Advertising), to SMA (Facebook Ads & LinkedIn Ads), but also affiliate marketing (directly or via Awin and Daisycon) and SEO. Track and optimise our funnel performances to grow conversion rate at each step of the funnel.Prepare and manage budget of our paid acquisition efforts.Provide analysis and… Show more mozzeno is a collaborative lending platform.My role is to :Manage our digital acquisition efforts and channels, going from SEA (Google Ads and Microsoft Advertising), to SMA (Facebook Ads & LinkedIn Ads), but also affiliate marketing (directly or via Awin and Daisycon) and SEO. Track and optimise our funnel performances to grow conversion rate at each step of the funnel.Prepare and manage budget of our paid acquisition efforts.Provide analysis and reporting.Ensure a proper tracking of our channels using GTM and ensure a smooth transition from client-side tracking to server-side tracking. Show less

Nivelles, Walloon Region, Belgium

My American Shop is a B2C E-commerce selling American products in Europe in Belgium, France, the Netherlands, Luxembourg and Spain.My role is to maintain the e-commerce growth by creating campaigns, optimising and monitoring them. It is also my responsibility to report my results.I also have the opportunity to diversify our acquisition channels : print, affiliate marketing, programmatic advertising and programmatic media buying and play with our attribution tool to better assess… Show more My American Shop is a B2C E-commerce selling American products in Europe in Belgium, France, the Netherlands, Luxembourg and Spain.My role is to maintain the e-commerce growth by creating campaigns, optimising and monitoring them. It is also my responsibility to report my results.I also have the opportunity to diversify our acquisition channels : print, affiliate marketing, programmatic advertising and programmatic media buying and play with our attribution tool to better assess success of those channels. Last but not least, I participated in revamping and implementing a new tagging scheme. Show less

Wavre, Walloon Region, Belgium

As SEA Manager at Sortlist, my role is to help the marketplace scale by generating qualified B2B leads, through paid acquisition channels such as Google Ads, Microsoft Ads, ... My tasks as SEA Manager are to create campaigns, optimise them, monitor them, report to the company on the paid acquisition's performances. My focus is on Belgian, French, German & Dutch markets. Moreover, I'm in charge of developing new strategies and implementing them, but also ensure we track properly our online and… Show more As SEA Manager at Sortlist, my role is to help the marketplace scale by generating qualified B2B leads, through paid acquisition channels such as Google Ads, Microsoft Ads, ... My tasks as SEA Manager are to create campaigns, optimise them, monitor them, report to the company on the paid acquisition's performances. My focus is on Belgian, French, German & Dutch markets. Moreover, I'm in charge of developing new strategies and implementing them, but also ensure we track properly our online and offline conversions.I have also created a database allowing us to analyse in-depth our results and data, but also interact with Google Ads API and much more to automate processes.Skills : SEA, Google Ads, Microsoft Ads, Dynamic Remarketing, Google Tag Manager, Digital Marketing, Google BigQuery, Blendr, SQL, Tableau, Google Suite, Python, Call API, BI, Analytics Show less

Wavre, Walloon Region, Belgium

Wavre, Walloon Region, Belgium

Louvain-La-Neuve

Sale, advice, reassortment, ...

Louvain-La-Neuve

Internship subject : Digital MarketingReporting : Ads providers, Agile method, analytics, productised consulting, competition, metrics, development outsourcing, payment platforms, SaaS & How to hire a developper.Content Creation :- Payment platforms (basic component, how it works, the PSP market)- Agile method (presentation, argument, contract)

Master Of Science - Msc, Digital Marketing, Merit

Activities and Societies: International Society, Drum and Bass Society

Bachelor En Marketing, Marketing

Bachelor'S Degree, Communication, /

Cess

Activities and Societies: JM Oxfam, Rugby Team, LJE