As the Sales Expansion & Activation Manager at Anykrowd, I spearhead the strategic identification and development of new, high-potential markets. My role encompasses comprehensive market analysis, dynamic activation strategies, and the establishment of robust sales structures to ensure sustainable growth. Key responsibilities include: • Market Identification: Conduct in-depth market research to pinpoint lucrative opportunities and emerging trends in the global landscape. • Market Activation: Develop and execute tailored activation plans to introduce and establish Anykrowd’s presence in new markets, ensuring a strong initial impact. • Strategic Partnerships: Identify and engage with key stakeholders and potential partners to build a network that supports market entry and expansion. • Sales Structure Development: Design and implement scalable sales frameworks and processes to facilitate smooth market penetration and long-term growth. • Team Building: Recruit, train, and manage high-performing sales teams, ensuring they are equipped with the necessary tools and knowledge to succeed. • Performance Monitoring: Continuously track and analyze market performance, adjusting strategies as needed to optimize results and achieve targets. • Collaboration: Work closely with cross-functional teams, including marketing, product, and operations, to align efforts and drive cohesive market entry strategies. • Innovation: Stay abreast of industry developments and competitive landscape to keep Anykrowd ahead of the curve in market trends and opportunities.My mission is to drive Anykrowd’s expansion by identifying prime markets, initiating strategic market activation, and building a resilient infrastructure to support our growth ambitions. Through a combination of strategic insight, operational excellence, and collaborative leadership, I am committed to propelling Anykrowd to new heights.

AnyKrowd is a young, dynamic and very ambitious start/scale-up. Founded & fully funded in last half of 2021, we’re on a solid momentum of growth and eager to keep a healthy pace onwards and upwards.With a (worldwide) unique product/platform fitted for all entertainment: offering an all-in-one solution to run any event, bar, club, venue, pop up bar, festival, … with absolute minimal effort and an absolute astonishing amount of value out of the box - we are ready to reinvent how magic is brought to ‘krowds’ and changing the rules of the eventing industry.

anyKrowd is a young, dynamic and very ambitious start/scale-up. Founded & fully funded in last half of 2021, we’re on a solid momentum of growth and eager to keep a healthy pace onwards and upwards.With a (worldwide) unique product/platform fitted for all entertainment: offering an all-in-one solution to run any event, bar, club, venue, pop up bar, festival, … with absolute minimal effort and an absolute astonishing amount of value out of the box - we are ready to reinvent how magic is brought to ‘krowds’ ;) and changing the rules of the eventing industry.

Hangar is an electronic music event company. As founder and owner I manage the day to day business with my two partners. From marketing, strategy, finance, sales or pricing,Hangar is a full entrepreneurship experience.Operational and Partnerships/Sponsoring.

Socalux trading is an international trader and wholesaler established in Brussels, Belgium, since 1992. Our main activity is buying and selling super premium products from all around Europe with a focus on waters, beers and F&B products.

Juceani is an upscale diamond brand focusing on timeless bridal jewelry and statement pieces.

Leading the Belgian (Ensyel) entity of the group Audensiel.

MCA Benelux, is part of the international operating MCA Group, which is recognized for its innovation and high technology consulting and engineering. MCA is based in France, Belgium, UK, Germany, Sweden, Italy, Spain and the Netherlands.Business and managerial development of intellectual services activities.In charge of key account development :1/ Identification and prospecting of accounts; development, management and retention of business relationships of trust with major actors of the mobility Sector2/ Key account management of major industrial actors3/ Gain of commercial and technical referencing from engineering industries4/ Sales of technical assistance and lump-sum deliveries5/ Negotiation of contracts and trade agreements with industrial decision makers6/ Business follow-up of margins and delivery invoicingIn charge of recruitment, agency follow-up and management :1/ Recruitment of consultants from sourcing till contract proposal2/ Team and projects follow-up (+ of 20 consultants)3/ Consultant career path follow-up: skills development via training and/or new project orientation4/ Development of community and team spirit within the agency5/ Deployment of the group strategy

Transform our experiential agenda across the BU, focusing on Corona, Leffe, Cubanisto & Bud brands.

Our BDRs are the centerpiece of our On-Trade sales organization. They take full responsibility of their sales area and manage its growth by acquiring new outlets and growing distribution in existing outlets.Tasks/responsibilitiesAcquire new outlets to fuel our growth agendaEffectively manages the outlets in On-Trade, improving the visibility of our products and brands according to the guidelines of trade marketingGrow distribution and sales in existing outletsVisit and regularly check the outlets guarantying optimal visibility of our brands in the outlets with branded and promotional materials in line with trade marketingIs the ambassador of our premium brands in the sales areaManage contract relationships with our outletsCreate “spiritual homes” for our brand CoronaResponsible for the budget of the area under his responsibilityCheck the availability of our products in the outletsRealize the potential of Premium beer market in your areaAnalyze the performance of the outlets on the basis of defined KPIsImplement the Sales Excellence ProgramManage and regularly control the budget of your area based on the company policiesSupport the Area Manager in other projects related to his role/ areaDuring my BDR assignment I also developed a personal idea, BudLab Barcelona. A place dedicated to Barcelona underground culture, a place to create and share ideas with the night life and electronic music industries.A muscial venue where industry and public meet with the latest in technology, a production studio, an audiovisual studio, masterclasses, testing of musical hardwares, round tables. The idea is to turn BudLab into a reference meeting point for the electronic scene in the city and the rest of Europe.

Anheuser-Busch InBev is the leading global brewer and one of the world’s top five consumer products companies, with a portfolio of over 200 beer brands including Budweiser®, Corona®, Stella Artois® and Beck’s®.AB InBev’s Global Management Trainee (GMT) programme is an intensive, 10-month rotational programme, which attracts highly ambitious graduates, nurtures their talent by providing significant experiences right from the start, and shapes the company's future leaders. GMTs take on challenging positions from day one and gain insight into every aspect of the business through a variety of hands-on assignments in different countries and functional areas, including Supply Chain, Logistics, Sales, Marketing and Business Services. Rotations: 31/07 - 10/08: Global Induction (St. Louis, USA) 31/08 - 04/09: Zone Induction (Leuven, Belgium) 07/09 - 09/10: Supply Deep Dive - Hoegaarden Brewery (Hoegaarden, Belgium) 12/10 - 24/10: IBS Deep Dive (Prague, Czech Republic) 26/10 - 06/11: Marketing Deep Dive (Leuven, Belgium) 09/11 - 19/12: Sales & Marketing Deep Dive (Diekirch, Luxembourg) and (Wallonia, Belgium) 04/01 - 22/01: Milestone and Better World weeks at GHQ (Leuven, Belgium) 25/01 - 25/03: Supply Project on MTBF Green Belt preparation (Jupille, Belgium)29/03 - 03/06: Sales Project on Rockhal Concert Hall (Diekirch, Luxembourg)

Banking and Treasury Markets Internship. SWIFT is a member-owned cooperative through which the financial world conducts its business operations with speed, certainty and confidence. More than 10,800 financial institutions and corporations in over 200 countries trust us every day to exchange millions of standardised financial messages. This activity involves the secure exchange of proprietary data while ensuring its confidentiality and integrity.