Instagram @vacayneeded @satadaprive @satadajewellery VacayNeeded : Retail/Wholesale Online Clothing• Responsible for the whole business operations • Planning and executing End-to-End business process from raw material/product sourcing through final delivery to customers• Planning pricing strategy to align with the products and customer group• Developing products and promotion mechanics by turning customer insights including sales, surveys, and feedbacks into actions• Establishing and managing new sales channels including Official Website, LINE Shopping, Instagram Shop, Facebook Shop, Shopee, Tiktok shop, Hotels & Resorts, B2B Retail Shops, pop up stores• Analyzing and tracking Ads results (Reach, Engagement, Interaction) through Meta Business Manager • Managing and executing content and media management growing online transactions through brand’s Social Media, Official Website, and E-Commerce platforms• Monitoring both Front-End and Back-End of all social media platforms to drive total brand growth • Partnering with retail stores and Hotel Resorts to gain wholesale ordershttps://www.shopvacayneeded.comSATADA PRIVÉ: An Online Luxury Custom Clothes and Jewelry Brand founded with the purpose of providing one stop destination tailoring dresses and accessories for your special events. We specialize in made-to-order dresses which integrate local and traditional Thai silk into modern wear with a promise of delivering high quality garment to fit your needs.

Responsible for Quick Wins Corporate Projects •Initiated and identified new opportunity in the market during Covid-19 that created a win-win partnership strategy, leading to successful launch of a new online feature that solve customer pain points• Created product roadmap for the project as well as developed strategic marketing and sales plans• Managed stakeholders and allocated tasks to cross-functional teams including Web developer, Supply Chain, PR, MarCom, Finance to achieve project goals within timeline planned• Worked closely with IT and Web Developer to run A/B Testing and design customer journey• Maximized profit margin from sourcing products and creating all new bundle sets with high demand • Partnership with Ministry of Social Development and Human Security and over 70 Thailand leading foundations in 7 categories• Hosted press conferences with PR and MarCom Teams to 15 news agencies releasing on new online featurehttps://donation.makroclick.com/th/

Responsible Category: Fresh Food (E-commerce, O2O)• Successfully relaunched Makroclick E-Commerce platform on both Mobile App and Website• Reorganized and reviewed over 4,000 assortments from 200 subcategories and planned product range to serve customer's preferences• Identified customers' needs and launched NPD on premium frozen food products (Online Only Products)• Worked closely with merchandisers to build strong product communication strategies for online channels• Grew basket size by executed strategy, improved category sales performance through online promotional campaigns and products visibility• Responsible for website's front page assortments visibility and promotion banners for all campaigns• Ensured stock availability and on-scheduled delivery status of customer orders• Monitored Front-End and Back-End Web Performance Special Project Lead• Managed stakeholders and allocated tasks to cross-functional teams including Merchandiser, Web Developers and Supply Chain, ran A/B testing and launched new online feature on time• Worked closely with Commercial Buyers and Stores on assortment selection that meets requirement as well as testing on new items pick & pack through delivery process• Analyzed & consolidated data on daily-weekly sales, margin, product weight loss efficiency by product by store by area and reported to senior leadership teams on a regular basis•Measured performance through data analysis and deliver actionable recommendations

Responsible Category/Brands : Yogurt, Cultured yogurt (Dutchie, Meji, Betagen, Richesse, Farmers Union, Rivon, Aro, Yolida, Dairy Home)• To achieve KPIs Sales Budget at 500MB and negotiated with over 50 suppliers• Performed and executed comprehensive merchandising plans including NPD launches, forecast, drive sales, cost and margin negotiation, marketing and promotions, inventory management, planogram optimization, supplier management, budget allocations, market trends & surveys• Launched NPD to develop category sales and margin performance• Initiated and managed over 100 stores to test on a new planogram in-store experience during promotional campaigns leading to sales growth• Seafood Products: Sourced new products and improved supplier relationship management• Two months on-the-job-training at stores and DC on End-to-End Supply Chain Operations and Customer Development to understand the whole company business process• Brought key products on Makroclick E-Commerce platform and assured online visibility

Honestbee is a technology startup bringing on-demand food and grocery delivery to millions across Singapore, Malaysia, Thailand, Philippines, Indonesia, Taiwan and Japan.• Closed deals with major leading restaurants with over 150 vendors in the FMCG, Food & Beverage, and retail sectors• Managed and monitored client onboarding process

• Implemented effective marketing strategies to drive customer demand and elevate brand awareness.• Created an effective marketing plan and forecasted results. Recommended specific messaging to better position the company and its product lines in the marketplace.• Managed the creative design of marketing collateral including all promotional materials and online media.

• Provided consulting regarding entry into new global markets as well as new partnerships with entities abroad, successfully engaged organizations from a broad range of relevant industries and markets.• Provided strategic advice based on research for client’s company to penetrate three new overseas markets.• Generated new distribution channels to reach the new target market by driving participation in special events to engage local distributors and business partners.• Developed a 5-year business plan for new market penetration • Assisted in building reports and presented results to client’s company’s managing director.