Thida Jira Email & Phone Number

Bangkok City, Thailand

• Instagram @vacayneeded @satadaprive @satadajewellery VacayNeeded: Retail/Wholesale Online Clothing
• Responsible for the whole business operations
• Planning and executing End-to-End business process from raw material/product sourcing through final delivery to customers
• Planning pricing strategy to align with the products and customer group
• Developing products and promotion mechanics by turning customer insights including sales, surveys, and feedbacks into actions
• Establishing and managing new sales channels including Official Website, LINE Shopping, Instagram Shop, Facebook Shop, Shopee, Tiktok shop, Hotels & Resorts, B2B Retail Shops, pop up stores

Bangkok City, Thailand

• Responsible for Quick Wins Corporate Projects
• Initiated and identified new opportunity in the market during Covid-19 that created a win-win partnership strategy, leading to successful launch of a new online feature that solve customer pain points
• Created product roadmap for the project as well as developed strategic marketing and sales plans
• Managed stakeholders and allocated tasks to cross-functional teams including Web developer, Supply Chain, PR, MarCom, Finance to achieve project goals within timeline planned
• Worked closely with IT and Web Developer to run A/B Testing and design customer journey
• Maximized profit margin from sourcing products and creating all new bundle sets with high demand

Bangkok City, Thailand

• Responsible Category: Fresh Food (E-commerce, O2O)
• Successfully relaunched Makroclick E-Commerce platform on both Mobile App and Website
• Reorganized and reviewed over 4,000 assortments from 200 subcategories and planned product range to serve customer's preferences
• Identified customers' needs and launched NPD on premium frozen food products (Online Only Products)
• Worked closely with merchandisers to build strong product communication strategies for online channels
• Grew basket size by executed strategy, improved category sales performance through online promotional campaigns and products visibility

Bangkok City, Thailand

• Responsible Category/Brands: Yogurt, Cultured yogurt (Dutchie, Meji, Betagen, Richesse, Farmers Union, Rivon, Aro, Yolida, Dairy Home)
• To achieve KPIs Sales Budget at 500MB and negotiated with over 50 suppliers
• Performed and executed comprehensive merchandising plans including NPD launches, forecast, drive sales, cost and margin negotiation, marketing and promotions, inventory management, planogram optimization, supplier.
• Launched NPD to develop category sales and margin performance
• Initiated and managed over 100 stores to test on a new planogram in-store experience during promotional campaigns leading to sales growth
• Seafood Products: Sourced new products and improved supplier relationship management

• Honestbee is a technology startup bringing on-demand food and grocery delivery to millions across Singapore, Malaysia, Thailand, Philippines, Indonesia, Taiwan and Japan.
• Closed deals with major leading restaurants with over 150 vendors in the FMCG, Food & Beverage, and retail sectors
• Managed and monitored client onboarding process

San Francisco Bay Area

• Implemented effective marketing strategies to drive customer demand and elevate brand awareness.
• Created an effective marketing plan and forecasted results. Recommended specific messaging to better position the company and its product lines in the marketplace.
• Managed the creative design of marketing collateral including all promotional materials and online media.

Barcelona Area, Spain

• Provided consulting regarding entry into new global markets as well as new partnerships with entities abroad, successfully engaged organizations from a broad range of relevant industries and markets.
• Provided strategic advice based on research for client’s company to penetrate three new overseas markets.
• Generated new distribution channels to reach the new target market by driving participation in special events to engage local distributors and business partners.
• Developed a 5-year business plan for new market penetration
• Assisted in building reports and presented results to client’s company’s managing director.

Master'S Degree, Global Entrepreneurial Management

A joint global program offered by three leading international universities: University of San Francisco (USA), IQS (SPAIN), and Fu Jen.

Master'S Degree, Global Entrepreneurial Management

Courses: Innovation Technology Management; Operations Management & Supply Chain Management; Corporate Finance with a Global Perspective.

Master'S Degree, Global Entrepreneurial Management

Courses: Global Environment & Business Trends; Technology Appreciation and Intellectual Property Management; Cross-Cultural Management &.

Bachelor’S Degree, International Program In Design And Architecture, Architecture

International Program in Design and Architecture (INDA) offers various aspects of architectural studies. The course, unlike most of the.

High School/Secondary Diplomas And Certificates, High School/Secondary Diplomas And Certificates

High School/Secondary Diplomas And Certificates, High School/Secondary Diplomas And Certificates

High School/Secondary Diplomas And Certificates, High School/Secondary Diplomas And Certificates