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NB: I only accept connections from people I've met in person, on the phone or online. Please add a few lines before sending your connection request.*****International Retail, FMCG and eCommerce professional with over 20 years experience incl. Accenture, Clarins, Johnson & Johnson, eBay and PayPal.📍 Born and raised in France, worked and lived in Paris, New York, Taipei, Sydney, Zurich, Oslo.Currently based near Sophia Antipolis on the French Riviera.✨️ Top 5 Clifton Strengths: Woo, Positivity, Communication, Maximizer, Learner.🎯 Experience across all dimensions of Marketing: from Strategic Planning to Go-to-market execution, from Branding to CRM, from Analytics to Creative, across Offline and Digital, B2C and B2B.📊 Deep understanding of a variety of industries such as Management Consulting, Luxury Goods, FMCG, Retail, Financial Services, Software, eCommerce.🌏 Excels in a collaborative environment, building strong relationships across functions and managing stakeholders in matrix organizations, embracing geographical and cultural diversity.🚀 Drive for action and project delivery with polished skills around focus, finish, and optimization to ensure maximum results.💞 Natural talent for networking and making real friends.👨👩👦👦 Proud mum and supporter of my husband's career.🥁🎾 Drummer in a rock band and keen tennis player.
Hyvä
View- Website:
- hyva.io/blog/category/showcases
- Employees:
- 28
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Vp Strategy And MarketingHyväRoquefort-Les-Pins, Fr -
Vp Strategy & MarketingHyvä Jan 2023 - PresentHeerlen, Limburg, NlHyvä.io is the new eCommerce frontend that is fast, performant and fun to work with. As a result, merchants get more traffic and better conversion on their Magento stores. Plus development time and cost is reduced. Today it's recommended by 1,000+ agencies and live on 5,000+ online stores worldwide including Manolo Blahnik, Citizen Watch, Volkswagen, Purina or Dunkin'.As the business scales, my main priorities are to help supercharge growth through Marketing, Strategy and Planning.Want to chat? thienlan@hyva.io -
Vice President Of The BoardMage-Os Jul 2022 - PresentMage-OS is an association whose mission is to ensure a bright future for Magento Open Source eCommerce platform.Why? The Magento Community is the richest, most vibrant, and kindest community in Tech with over 300,000 members working either as an eCommerce merchant, agency, or technology vendor and generating billions not just in GMV but also in GDP.Through the market evolution and successive acquisitions of the Magento assets, we want to ensure that that community can continue and thrive in the long term.How? Mainly by maintaining and improving the core eCommerce product and nurturing the Magento Community Vibe.In the founding of the Mage-OS Association, I'm honored to bring decades of experience at big corporations, as well as a diverse point of view, to a group of talented and passionate developers and entrepreneurs. Join me in this mission, it takes a village! -
Angel InvestorHuman Tempo Feb 2021 - PresentMontbellet, Bourgogne-Franche-Comté, FrHuman Tempo helps professionals recover from burnout, restore their health and self-confidence, and find a new purpose and motivation at work.The company was founded in 2019 and organizes 5-day-breaks in Burgundy, France. Their holistic approach that combines body, mind and nutrition has already shown long-term results for hundreds of participants.I decided to personally invest in his venture because I believe in the good it can do at a larger scale and trust the team's ability and experience 100%.Visit: www.humantempo.com -
Business And Marketing CoachTl Weber Consulting Nov 2014 - PresentHelping small businesses and entrepreneurs with- business, financial planning, funds raising- motivation and time management- marketing strategy and implementation - new business development (revenue stream, projects etc...)My approach is to bring all the best practices acquired in blue chip organisations over decades to help self starter individuals go through the ups and downs of their entrepreneurial adventures. I am a great sparring partner and allow my clients to focus on what they are passionate about by offering my expertise, knowledge, experience and time on activities that give me energy such as business, marketing communications.Projects:* Suessigkleid, Retailer of Children Second hand items in Zürich* Cherry Checkout, SaaS solution for eCommerce retailers with a Charity component* Zikit Drums, Acoustic drums accessory manufacturer and RetailerWebsite design:https://southattitude06.wixsite.com/rock (2020)https://www.atriumnancy.fr/ (2020)
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Chief Marketing OfficerOnestepcheckout.Com Nov 2015 - Jan 2023Oslo, NoOneStepCheckout is the leading checkout extension for Magento stores.The company was founded in 2010 and is headquartered in Oslo, Norway.Over 25,000 Magento stores use OneStepCheckout to simplify their checkout experience to reduce cart abandonment, boost conversion and increase sales for the same traffic. Clients include Nestlé, Harvey Norman, Noritake, Acer, Maxi Cosi, Cadbury, Everlast, and a long tail of SMBs.My main responsibilities included Business Strategy, Sales and Marketing. -
Senior Marketing Manager Consumer CrmPaypal Australia Mar 2013 - Jul 2014San Jose, Ca, UsResponsible for growing business from existing Australian PayPal consumers.* Maximises value across the whole customer lifecycle from activation through to retention.* Harnesses the power of Big Data and Analytics to extract and prioritise key consumer insights or hypothesis which will have the most impact on the business* Oversees and executes test and learn multi channel marketing campaigns* Australia lead for a APAC pilot programme aiming at automating campaigns via an outsourced CRM solution* Mobilises Customer Services teams to provide insights and drive incremental activations -
Snr Marketing Manager, MarketplacesPaypal Australia Feb 2012 - Mar 2013San Jose, Ca, UsResponsible for the $100M+ revenue coming from the eBay channel.Main focus include- Driving PayPal brand preference on eBay- Driving usage of mobile for shopping on eBay- Leveraging PayPal's assets to grow eBayResponsibilities also include other special projects:- Consumer engagement, PayPal adoption and Churn reduction- Cross Border Trade- Mobile marketing- Christmas initiatives -
Senior Marketing Manager, Brand Strategy And ConsumerPaypal Australia Oct 2009 - Jan 2012San Jose, Ca, UsRoles and Responsibilities:* Driving Brand Preference of PayPal on the Australian market* Strategic planning including research, insights around drivers and barriers to using PayPal * Leading a team to implement marketing brand and communication initiatives across paid, owned and earned media channels* Budget Management for the wider Marketing Team* Agency Management (creative, media, webdev, copywriting, email services, hosting, market research)Achievements:* Grew PayPal active consumer base in Australia by 30% YoY to 3.7 million by end 2010.* Increased PayPal penetration among online shoppers to become #1 way to pay online in Australia (compared to Visa, Mastercard etc...) in H2 2010 according to Nielsen* PayPal became the 3rd most trusted brand behind Panadol and Band Aid (Young and Rubicam Brand Asset Valuator Report 2011)* Drove increased familiarity, comprehension and usage of PayPal among Australia's online shoppers with over 10% YoY growth in transaction frequency.* Established PayPal's leadership in m-commerce with more than 10% of Payment Volume coming from Mobile back in March 2011 and over 20% in 2012 -
Brand And Integrated Communications ManagerEbay Australia & New Zealand May 2007 - Jun 2009San Jose, Ca, UsRoles and Responsibilities:* Drive consistency and improved effectiveness of all marketing communications coming form eBay Australia with a 360 multi channel integrated communications approaah* Implement a robust process to effectively manage all the marketing initiatives from all the Business Units within eBay including prioritisation,project management, budget* Decrease bad buyer experience by educating on safer behaviours and payment options* Stimulated revenue with Casual sellers promotions and incentives* Lead a cross functional team including graphic and web designers, copy writers and content managers, product marketing experts.* Pioneered Large merchants (online retailers) acquisition on eBay to fill the site's inventory gap. Launched the first "eBay AU Deals" in 2009Achievements* Improved speed to market and satisfaction from all stakeholder on the service provided by the Brand and Communications Team* Improved brand impact, message consistency with email open rates increasing from an average of 19% to an average 26%* Exceeded targets in terms of PayPal adoptionExample of work done: Make Shopping Exciting integrated campaign (including TVC http://www.youtube.com/watch?v=jOS74rbpFEM) -
Brand Manager Aveeno & RocKenvue Aug 2006 - May 2007Skillman, New Jersey, UsFull responsibility of the P&L for the 2 skin care brands on the Australian market- marketing budget of $4M- ATL advertising- BTL activities including Health Care professional programs- Successfully launched RoC (#1 skincare brand in French pharmacies) on the Australian market -
Strategy Consultant - ContractVirgin Management Asia Pacific Apr 2006 - Apr 2006London, GbMarketing assessment on Virgin's ability to enter a new market in Australia, i.e. brand fit and concept development, via- consumer market research (focus groups)- competitive analysis- geomarketing strategy -
Product Manager ClarinsClarins Australia (Trimex) Oct 2003 - Mar 200675017 Paris, FrClarins is the #1 skincare brand on the Australian prestige market.Responsibility for all the categories of the Clarins brand: skincare, make-up, fragrance, sun, men - New products launches on the Australian Market (competitive analysis, forecasting)- Promotions design and implementation (creation of Point of Sales material, gifts sourcing, direct mailing campaigns ...)- Inventory Management (1000+ skus)- Budget- Team Management ( 4 direct reports)- Negociation with suppliers and Department Stores - Salary to sales ratio optimization -
Strategy ConsultantAccenture France Oct 2000 - Feb 2003Dublin 2, IeClients mainly included C level management teams of Fortune 100 companies in the Retail/ FMCG sector (including Unilever, LVMH, L'Oreal, Sara Lee, Les 3 Suisses, Caterpillar)- Financial recovery plans- Sales and marketing strategies- Quant market research: behavioural consumer segmentation - Workshop/ Brainstorming facilitation- Balance scorecard -
Trends And Strategy Analyst - InternshipL'Oreal Jan 2000 - Mar 2000Paris, FrDirect report to the VP, Global Strategy and Development Luxury Products Division (Beatrice Dautresme).- Report on the latest trends in Fashion, Design, Homeware, Technology, Retailing Formats- Recommendation on acquisition opportunities to the VP Director of the Luxury Products Division -
Credit Analyst - InternshipCredit Lyonnais Americas Sep 1998 - Feb 1999Villejuif, Île-De-France, FrAnalysed companies' annual financials and recommended on the renewal of their credit loans. Clients included subsidiaries of European groups' like LVMH, Christofle, Bernardaud, Air Liquide.
Thien-Lan Weber Skills
Thien-Lan Weber Education Details
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Hec ParisFrance) -
Lycée Lavoisier, Paris, FranceClasse Preparatoire Aux Concours Des Hautes Etudes Commerciales -
Lycée Hélène BoucherPhysics)
Frequently Asked Questions about Thien-Lan Weber
What company does Thien-Lan Weber work for?
Thien-Lan Weber works for Hyvä
What is Thien-Lan Weber's role at the current company?
Thien-Lan Weber's current role is VP Strategy and Marketing.
What is Thien-Lan Weber's email address?
Thien-Lan Weber's email address is th****@****ail.com
What is Thien-Lan Weber's direct phone number?
Thien-Lan Weber's direct phone number is +614224*****
What schools did Thien-Lan Weber attend?
Thien-Lan Weber attended Hec Paris, Lycée Lavoisier, Paris, France, Lycée Hélène Boucher.
What are some of Thien-Lan Weber's interests?
Thien-Lan Weber has interest in Dancing And Puns, Cooking, Dining, Fashion, Beauty, Education, Education And Parenting, Singing, Drums, Travel.
What skills is Thien-Lan Weber known for?
Thien-Lan Weber has skills like Marketing Communications, Marketing Strategy, Analytics, Mobile Marketing, Management, Segmentation, E Commerce, Digital Strategy, Online Advertising, Strategic Partnerships, Product Management, Mobile Devices.
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