Thien-Lan Weber

Thien-Lan Weber Email and Phone Number

VP Strategy and Marketing @ Hyvä
Roquefort-les-Pins, FR
Thien-Lan Weber's Location
Roquefort-les-Pins, Provence-Alpes-Côte d'Azur, France, France
Thien-Lan Weber's Contact Details

Thien-Lan Weber personal email

Thien-Lan Weber phone numbers

About Thien-Lan Weber

NB: I only accept connections from people I've met in person, on the phone or online. Please add a few lines before sending your connection request.*****International Retail, FMCG and eCommerce professional with over 20 years experience incl. Accenture, Clarins, Johnson & Johnson, eBay and PayPal.📍 Born and raised in France, worked and lived in Paris, New York, Taipei, Sydney, Zurich, Oslo.Currently based near Sophia Antipolis on the French Riviera.✨️ Top 5 Clifton Strengths: Woo, Positivity, Communication, Maximizer, Learner.🎯 Experience across all dimensions of Marketing: from Strategic Planning to Go-to-market execution, from Branding to CRM, from Analytics to Creative, across Offline and Digital, B2C and B2B.📊 Deep understanding of a variety of industries such as Management Consulting, Luxury Goods, FMCG, Retail, Financial Services, Software, eCommerce.🌏 Excels in a collaborative environment, building strong relationships across functions and managing stakeholders in matrix organizations, embracing geographical and cultural diversity.🚀 Drive for action and project delivery with polished skills around focus, finish, and optimization to ensure maximum results.💞 Natural talent for networking and making real friends.👨‍👩‍👦‍👦 Proud mum and supporter of my husband's career.🥁🎾 Drummer in a rock band and keen tennis player.

Thien-Lan Weber's Current Company Details
Hyvä

Hyvä

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VP Strategy and Marketing
Roquefort-les-Pins, FR
Employees:
28
Thien-Lan Weber Work Experience Details
  • Hyvä
    Vp Strategy And Marketing
    Hyvä
    Roquefort-Les-Pins, Fr
  • Hyvä
    Vp Strategy & Marketing
    Hyvä Jan 2023 - Present
    Heerlen, Limburg, Nl
    Hyvä.io is the new eCommerce frontend that is fast, performant and fun to work with. As a result, merchants get more traffic and better conversion on their Magento stores. Plus development time and cost is reduced. Today it's recommended by 1,000+ agencies and live on 5,000+ online stores worldwide including Manolo Blahnik, Citizen Watch, Volkswagen, Purina or Dunkin'.As the business scales, my main priorities are to help supercharge growth through Marketing, Strategy and Planning.Want to chat? thienlan@hyva.io
  • Mage-Os
    Vice President Of The Board
    Mage-Os Jul 2022 - Present
    Mage-OS is an association whose mission is to ensure a bright future for Magento Open Source eCommerce platform.Why? The Magento Community is the richest, most vibrant, and kindest community in Tech with over 300,000 members working either as an eCommerce merchant, agency, or technology vendor and generating billions not just in GMV but also in GDP.Through the market evolution and successive acquisitions of the Magento assets, we want to ensure that that community can continue and thrive in the long term.How? Mainly by maintaining and improving the core eCommerce product and nurturing the Magento Community Vibe.In the founding of the Mage-OS Association, I'm honored to bring decades of experience at big corporations, as well as a diverse point of view, to a group of talented and passionate developers and entrepreneurs. Join me in this mission, it takes a village!
  • Human Tempo
    Angel Investor
    Human Tempo Feb 2021 - Present
    Montbellet, Bourgogne-Franche-Comté, Fr
    Human Tempo helps professionals recover from burnout, restore their health and self-confidence, and find a new purpose and motivation at work.The company was founded in 2019 and organizes 5-day-breaks in Burgundy, France. Their holistic approach that combines body, mind and nutrition has already shown long-term results for hundreds of participants.I decided to personally invest in his venture because I believe in the good it can do at a larger scale and trust the team's ability and experience 100%.Visit: www.humantempo.com
  • Tl Weber Consulting
    Business And Marketing Coach
    Tl Weber Consulting Nov 2014 - Present
    Helping small businesses and entrepreneurs with- business, financial planning, funds raising- motivation and time management- marketing strategy and implementation - new business development (revenue stream, projects etc...)My approach is to bring all the best practices acquired in blue chip organisations over decades to help self starter individuals go through the ups and downs of their entrepreneurial adventures. I am a great sparring partner and allow my clients to focus on what they are passionate about by offering my expertise, knowledge, experience and time on activities that give me energy such as business, marketing communications.Projects:* Suessigkleid, Retailer of Children Second hand items in Zürich* Cherry Checkout, SaaS solution for eCommerce retailers with a Charity component* Zikit Drums, Acoustic drums accessory manufacturer and RetailerWebsite design:https://southattitude06.wixsite.com/rock (2020)https://www.atriumnancy.fr/ (2020)
  • Onestepcheckout.Com
    Chief Marketing Officer
    Onestepcheckout.Com Nov 2015 - Jan 2023
    Oslo, No
    OneStepCheckout is the leading checkout extension for Magento stores.The company was founded in 2010 and is headquartered in Oslo, Norway.Over 25,000 Magento stores use OneStepCheckout to simplify their checkout experience to reduce cart abandonment, boost conversion and increase sales for the same traffic. Clients include Nestlé, Harvey Norman, Noritake, Acer, Maxi Cosi, Cadbury, Everlast, and a long tail of SMBs.My main responsibilities included Business Strategy, Sales and Marketing.
  • Paypal Australia
    Senior Marketing Manager Consumer Crm
    Paypal Australia Mar 2013 - Jul 2014
    San Jose, Ca, Us
    Responsible for growing business from existing Australian PayPal consumers.* Maximises value across the whole customer lifecycle from activation through to retention.* Harnesses the power of Big Data and Analytics to extract and prioritise key consumer insights or hypothesis which will have the most impact on the business* Oversees and executes test and learn multi channel marketing campaigns* Australia lead for a APAC pilot programme aiming at automating campaigns via an outsourced CRM solution* Mobilises Customer Services teams to provide insights and drive incremental activations
  • Paypal Australia
    Snr Marketing Manager, Marketplaces
    Paypal Australia Feb 2012 - Mar 2013
    San Jose, Ca, Us
    Responsible for the $100M+ revenue coming from the eBay channel.Main focus include- Driving PayPal brand preference on eBay- Driving usage of mobile for shopping on eBay- Leveraging PayPal's assets to grow eBayResponsibilities also include other special projects:- Consumer engagement, PayPal adoption and Churn reduction- Cross Border Trade- Mobile marketing- Christmas initiatives
  • Paypal Australia
    Senior Marketing Manager, Brand Strategy And Consumer
    Paypal Australia Oct 2009 - Jan 2012
    San Jose, Ca, Us
    Roles and Responsibilities:* Driving Brand Preference of PayPal on the Australian market* Strategic planning including research, insights around drivers and barriers to using PayPal * Leading a team to implement marketing brand and communication initiatives across paid, owned and earned media channels* Budget Management for the wider Marketing Team* Agency Management (creative, media, webdev, copywriting, email services, hosting, market research)Achievements:* Grew PayPal active consumer base in Australia by 30% YoY to 3.7 million by end 2010.* Increased PayPal penetration among online shoppers to become #1 way to pay online in Australia (compared to Visa, Mastercard etc...) in H2 2010 according to Nielsen* PayPal became the 3rd most trusted brand behind Panadol and Band Aid (Young and Rubicam Brand Asset Valuator Report 2011)* Drove increased familiarity, comprehension and usage of PayPal among Australia's online shoppers with over 10% YoY growth in transaction frequency.* Established PayPal's leadership in m-commerce with more than 10% of Payment Volume coming from Mobile back in March 2011 and over 20% in 2012
  • Ebay Australia & New Zealand
    Brand And Integrated Communications Manager
    Ebay Australia & New Zealand May 2007 - Jun 2009
    San Jose, Ca, Us
    Roles and Responsibilities:* Drive consistency and improved effectiveness of all marketing communications coming form eBay Australia with a 360 multi channel integrated communications approaah* Implement a robust process to effectively manage all the marketing initiatives from all the Business Units within eBay including prioritisation,project management, budget* Decrease bad buyer experience by educating on safer behaviours and payment options* Stimulated revenue with Casual sellers promotions and incentives* Lead a cross functional team including graphic and web designers, copy writers and content managers, product marketing experts.* Pioneered Large merchants (online retailers) acquisition on eBay to fill the site's inventory gap. Launched the first "eBay AU Deals" in 2009Achievements* Improved speed to market and satisfaction from all stakeholder on the service provided by the Brand and Communications Team* Improved brand impact, message consistency with email open rates increasing from an average of 19% to an average 26%* Exceeded targets in terms of PayPal adoptionExample of work done: Make Shopping Exciting integrated campaign (including TVC http://www.youtube.com/watch?v=jOS74rbpFEM)
  • Kenvue
    Brand Manager Aveeno & Roc
    Kenvue Aug 2006 - May 2007
    Skillman, New Jersey, Us
    Full responsibility of the P&L for the 2 skin care brands on the Australian market- marketing budget of $4M- ATL advertising- BTL activities including Health Care professional programs- Successfully launched RoC (#1 skincare brand in French pharmacies) on the Australian market
  • Virgin Management Asia Pacific
    Strategy Consultant - Contract
    Virgin Management Asia Pacific Apr 2006 - Apr 2006
    London, Gb
    Marketing assessment on Virgin's ability to enter a new market in Australia, i.e. brand fit and concept development, via- consumer market research (focus groups)- competitive analysis- geomarketing strategy
  • Clarins Australia (Trimex)
    Product Manager Clarins
    Clarins Australia (Trimex) Oct 2003 - Mar 2006
    75017 Paris, Fr
    Clarins is the #1 skincare brand on the Australian prestige market.Responsibility for all the categories of the Clarins brand: skincare, make-up, fragrance, sun, men - New products launches on the Australian Market (competitive analysis, forecasting)- Promotions design and implementation (creation of Point of Sales material, gifts sourcing, direct mailing campaigns ...)- Inventory Management (1000+ skus)- Budget- Team Management ( 4 direct reports)- Negociation with suppliers and Department Stores - Salary to sales ratio optimization
  • Accenture France
    Strategy Consultant
    Accenture France Oct 2000 - Feb 2003
    Dublin 2, Ie
    Clients mainly included C level management teams of Fortune 100 companies in the Retail/ FMCG sector (including Unilever, LVMH, L'Oreal, Sara Lee, Les 3 Suisses, Caterpillar)- Financial recovery plans- Sales and marketing strategies- Quant market research: behavioural consumer segmentation - Workshop/ Brainstorming facilitation- Balance scorecard
  • L'Oreal
    Trends And Strategy Analyst - Internship
    L'Oreal Jan 2000 - Mar 2000
    Paris, Fr
    Direct report to the VP, Global Strategy and Development Luxury Products Division (Beatrice Dautresme).- Report on the latest trends in Fashion, Design, Homeware, Technology, Retailing Formats- Recommendation on acquisition opportunities to the VP Director of the Luxury Products Division
  • Credit Lyonnais Americas
    Credit Analyst - Internship
    Credit Lyonnais Americas Sep 1998 - Feb 1999
    Villejuif, Île-De-France, Fr
    Analysed companies' annual financials and recommended on the renewal of their credit loans. Clients included subsidiaries of European groups' like LVMH, Christofle, Bernardaud, Air Liquide.

Thien-Lan Weber Skills

Marketing Communications Marketing Strategy Analytics Mobile Marketing Management Segmentation E Commerce Digital Strategy Online Advertising Strategic Partnerships Product Management Mobile Devices Project Management Email Marketing Brand Management Market Research Crm Management Consulting Start Ups Business To Business B2b Social Media Blogging Below The Line Advertising Creative Strategy Ppc Analytique Marketing Integrated Marketing Business Strategy Online Marketing Global Business Development Agency Relationship Management Above The Line Mobile Advertising Online And Offline Media P&l Responsibility Digital Marketing Competitive Analysis Multi Channel Marketing Magento Content Marketing Affiliates Relationship Management Networking

Thien-Lan Weber Education Details

  • Hec Paris
    Hec Paris
    France)
  • Lycée Lavoisier, Paris, France
    Lycée Lavoisier, Paris, France
    Classe Preparatoire Aux Concours Des Hautes Etudes Commerciales
  • Lycée Hélène Boucher
    Lycée Hélène Boucher
    Physics)

Frequently Asked Questions about Thien-Lan Weber

What company does Thien-Lan Weber work for?

Thien-Lan Weber works for Hyvä

What is Thien-Lan Weber's role at the current company?

Thien-Lan Weber's current role is VP Strategy and Marketing.

What is Thien-Lan Weber's email address?

Thien-Lan Weber's email address is th****@****ail.com

What is Thien-Lan Weber's direct phone number?

Thien-Lan Weber's direct phone number is +614224*****

What schools did Thien-Lan Weber attend?

Thien-Lan Weber attended Hec Paris, Lycée Lavoisier, Paris, France, Lycée Hélène Boucher.

What are some of Thien-Lan Weber's interests?

Thien-Lan Weber has interest in Dancing And Puns, Cooking, Dining, Fashion, Beauty, Education, Education And Parenting, Singing, Drums, Travel.

What skills is Thien-Lan Weber known for?

Thien-Lan Weber has skills like Marketing Communications, Marketing Strategy, Analytics, Mobile Marketing, Management, Segmentation, E Commerce, Digital Strategy, Online Advertising, Strategic Partnerships, Product Management, Mobile Devices.

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