Since 2023, following years of success in Vietnam, we have successfully expanded GCOMM's services overseas with a new office in Brisbane, Australia. We are excited to meet new clients and advance our mission of delivering innovative solutions and insights to create value for businesses and society.Our services include:► Strategy Consulting (Vietnam’s market entry, growth strategy consulting, business intelligence, business plan, marketing strategy)► Market & Category Understanding (market understanding and segmentation, competitive benchmarking, source of growth identification)► Channel & Shopper Analysis (channel segmentation understanding, market measurement, retail census)► Product and Branding Insight (communication test, product test, U&A customer insight, brand health check)

Founded GCOMM Insights and Growth, a premier market research and strategy consulting firm in Vietnam. Since 2011, GCOMM has leveraged local insights and global-standard research methodologies to deliver over 1,500 projects for 150 pioneering brands across 21 core industries, including Technology, Banking & Finance, Energy, Automotive, Construction, FMCG, F&B, Education, Fashion, and Entertainment sectors.

VN-UK is the first public-international university established under the signed agreement between Vietnam and the United Kingdom (vnuk.edu.vn)► Project: Assessing Students and Parental Decision-Making in University Choices and Strategic Enrolment Enhancements at VN-UK

G.A.P Institute provides Training & Development programs and educational initiatives that help Vietnamese talents become globally acknowledged professionals (gap-institute.com)► Project: Strategizing Innovation in Higher Education: Developing Policies and Frameworks for Fostering Creativity and Innovation among Undergraduate Students in Vietnam

► Associate Director (July 2009 – April 2011)• Developed company’s strategies and led Vietnam’s team to provide world-class statistical consulting and analytics services to domestic and international companies► New Product Development Manager (March 2006 – July 2009)• Grew Nielsen’s proprietary product revenues in Vietnam from $100K in 2005 to $2.3M in 2009 • Launched and executed new services to ensure Nielsen’s client acquisition and retention rates, including brand performance analysis, pricing analysis, in-store activities evaluation, and data modeling offerings, among others, which contributed to 25% of the company’s revenues from 2007 to 2011• Initiated Talent Development Programs with structured cross-functional training modules and career development plans for the NPD team (5 employees have grown from these programs to become senior leaders at Nielsen)► Head of Expense and Revenue Control (March 2006 – July 2009)• Improved cost efficiency by identifying and monitoring key cost drivers across all business operations• Led teams to achieve double-digit growth for 5 consecutive years► Head of Training (March 2006 – July 2009) • Crafted training schemes and coached ACNielsen’s new staff on Analytical Skills, Presentation Skills, Client Service Essentials, and Sales & Negotiation Strategies• Directly trained over 38 clients to ensure competencies in utilizing market research tools and reports