With over 20 years of experience in marketing and communication, I lead the Communication, Country Branding, and Digital Marketing team at Economic Development Board (EDB) of Mauritius, the national agency for attracting and facilitating investment, trade, and innovation. My mission is to showcase the unique value proposition of Mauritius as a leading destination for business, trade, tourism and innovation, and to enhance its image and reputation in the global market.I leverage my skills and credentials in branding, social selling, graphic design, and public relations to create and execute resonant messaging and impactful campaigns across multiple channels, including events, email, web, and social media. I also manage media relations and secure coverage in top tier outlets like Forbes, Newsweek, CNBC Africa, Bloomberg, Financial Times, Africa Report, Economic Times of India, and others. As a former journalist and a MBA holder, I have a keen eye for storytelling and a passion for delivering compelling and relevant content that engages diverse audiences. I am always looking for new and innovative ways to promote and position Mauritius as a dynamic and attractive destination for investors, traders, and innovators.