Angel Investor, Commercialization enthusiat, Company Business model and Brand development expert.Business Relevant Creative Marketer - Agile - Action base - Results focused.Strong business and people Leadership, acting as change agent for organizationsBusiness Development StrategyBrand development & activationBrand’s business model DevelopmentBrand Performance acceleratorConsumer/Brand ConnectorDigital ActivatorSocial Media strategyRoute-to-market & Sales Channel developmentB2C/B2B specialistSales Field Force & Strategic Account Management

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Responsible for the development of national account strategy. Development of national and regional account plansLead contract negotiations.National Account P&L and Performance accountabilityLead & manage a small strategic account manager team.Responsible for people's professional development and act as a coach/mentor for the broader team.Key participant and influencer role for company direction within the mid to high management group.

Responsible for the Western Region (BC/AB/Man/Sask), leading a team of 100 employees- Primary responsibilities focus on delivering regional performance through strong People leadership to ensure development of the talent pipeline while exceeding the company's regional performance targets.- Accountable for regional company performance (Volume, Market share & P&L) - Collaborate on the development of the National company strategy and lead the regionalization of the national plan to reflect regional realities.- Develop and implement the TM&D and Brand Activation strategy for all regions in line with the marketing strategy; provide insights, strategies and tactics on Key Accounts approach, Consumer space, Customer insights as well as Brand activation ideas.- Ensure the necessary infrastructure and processes to deliver brand and trade programs to meet both business, customer segment and consumer segments requirements within all regions.- Implement and embed Talent management strategy and process such as recruitment, performance management, coaching and development to support organizational talent needs

Development on Customer/Consumer engagement & brand activation strategiesDevelopment of the trade Marketing strategy, from short, mid to long term.Development of new sales channelsDevelopment of new communication platform for trade partners and consumersDevelopment of pricing strategiesDevelopment of route-to-market optimization models

Consumer Insights and brand Performance analyisBrand/Portfolio strategyBrand/Portfolio development and launchesPortfolio rationalizationConsumer segmentation and research