In this role, my responsibilities include (but are not limited to): Create, manage, and optimize the CRM, Email (Klaviyo/Drip/Omnisend), SMS (Attentive/Postscript), Loyalty, and Subscription roadmap.Lead managers and senior associates across copy, design and development, and deployment/QA teams to execute automation strategy and campaigns for DTC clients leveraging visualization and task management software (Figma, Asana, Monday, ClickUp).Oversee Email/SMS calendar, creative briefs, linking strategy, QA testing, scheduling, deployment, and reporting.Review reports and dashboards to analyze and identify insights from customer data and develop recommendations to continually improve CRM strategies and tactics that shift customer behavior.Improve customer repeat purchase rates, drive AOV and LTV, and reduce churn.Leverage customer data to engage customers with personalized, targeted, and relevant campaigns across all lifecycle stages to encourage acquisition, improve conversion, and drive loyalty.Establish KPIs, and reporting insights on a weekly/monthly/quarterly basis with client management teams.Develop an A/B Testing testing cadence to discover the best marketing practices to use within each customer segment.Oversee the development, execution, and reporting of feedback surveys (Typeform/Jotform) that will help inform and improve customer experience.Evaluate and integrate new platforms and tools that will help drive strategy and achieve business objectives.Collaborate with design and development teams to improve on-site navigation, product page layout, and shopping experience to increase conversion rates.

Led strategization, setup, and optimization of email flows, campaigns, and ongoing management. Generated daily data analysis of campaigns and flows identifying areas of opportunity to improve the performance of campaigns and maximize revenue.Managed site popup, quizzes, and email split tests and optimization to increase month-over-month list growth, gather zero-party data and improve lead nurturing. Drove engagement and conversion through list segmentation and list health initiatives.Responsible for technical setup of tracking scripts and conversion event codes.Collaborated with the Acquisition team to support cross-channel campaign coordination and performance reporting.Liaised with clients and provided detailed reports and ongoing performance improvement plans for each month and quarter.Stayed up to date with the latest changes and features of key technology platforms and integrations (Klaviyo, Attentive, Postscript, Yotpo, Okendo, Recharge, PostPilot) to the benefit of the clients and the wider brand teams.

Leveraged SEO, SEM, and DTC best practices to deliver optimized and engaging copy by platform, channel, and audience. Furnished multiple variations for regular A/B testing, and applied insights for channel growth including social, blogs, press releases, advertisements, and print materials.Partnered with the strategy lead on all creative briefs, marketing calendars, and campaign concepts. Worked cross-functionally with marketing and merchandising teams to produce and update product-related content including social media captions, blog articles, ad copy, wholesale materials, print advertisements, and more.Developed and maintained a thorough QA process per brand guidelines. Researched industry trends and developed competitor matrices to support ongoing brand growth initiatives.

Independent consultant helping emerging eCommerce brands attract, engage, and retain more customers to grow profitable businesses online. Provided support with content strategy and SEO, product sourcing and design development, web development and CRO, and email marketing.

- Created consumer-focused narrative, web content, and branded social campaigns to help small businesses and large corporations promote products and leverage events/activations to an engaged audience of upwardly mobile style-conscious millennial men globally. - 80K UMV and 50K followers across social platforms- Key Markets: US, United Kingdom, France- Key Brand Partners: Men’s Health, GQ, Ralph Lauren, SEIKO, Timberland, Sperry, GREATS, PROJECT Tradeshow

- Responsible for creating and editing client brand narrative, product photography, and producing promotional content for social and ad campaigns. Organized media relations for features in key digital and print publications.- Key Accounts: Bentley Motors, Monsieur Fox, Res Ipsa, Langham Hotels

- Produced original written content and imagery for the digital magazine and print publication across travel, dining, technology, and apparel. - Managed digital advertising outreach and placement with long-term partners.

- Trend analysis and reporting to product development team leadership.- Researched and sourced fabrics with overseas logistics partners.- Organized inventory, styling, model recruitment, and overall project management of the Spring 2014 campaign. - Collaborated with the creative team to execute large-scale campaign promotion and exceed key marketing initiatives leading to a record product launch.