Connecting the community and all players in outdoor ecosystem with pioneering technology, engaging content and state-of-the-art marketing processes. Outdooractive offers solutions that enable all players in the tourism, outdoor, sports and health industry to benefit from a sustainable digital transformation. Through our services and tools, the outdoor enthusiasts have access to everything they need for their next outdoor adventure. The Outdooractive platform is the connecting link, bringing all players in outdoor tourism and the international outdoor community together. Join the community : www.outdooractive.com

GEOLOK-OUTDOOR® is bridging outdoor activities with technology by enabling digital solutions that develop territories’ brand image and fulfil outdoor activities fans’ expectations and needs.

Led the social media marketing strategy development and implementation activities for this international leader in wholesale trade that focuses on the hospitality industry. Collaborate to ensure most effective social media techniques are utilized and to maximize effectiveness of campaigns.Drive growth of brand presence, reputation, and customer engagement through implementation of global social media strategies. Coordinate with global and local marketing teams to lead development of content adaptable to social media channels. Interface with corporate investors to confirm goals and focus of marketing plans. Monitor global performance and reporting for social media efforts.

Set up new customer engagement models taking into account the proliferation of touch points (from paper to social media) and new customers behaviours and habits : campaign management (internal process and platform), multi-step and multichannel campaigns workflow.I Initiated and supported the implementation of a global online content repository

Led development of marketing and branding strategies and supervised implementation tasks. Communicated with customers and monitored digital, online campaign activities.Defined and implemented corporate website, online store, newsletters and other digital marketing efforts. Created and delivered annual marketing plans. Provided oversight for marketing and communiques regarding store openings.

Offered opportunities for members to develop their business in Romania and expand their network of contacts. My main role was to support Small and Medium Businesses.

Created independently a subsidiary to establish a company presence in Romania for this provider of instore media for unique customer shopping experiences. Autonomously led implementation of operational structures.Developed administrative social, commercial, and technical policies for subsidiary operations. Collaborated with other subsidiaries in management of multiple digital project to ensure timely, on budget, successful results.

I was involved in the building of an innovative Enterprise Content Management web platform (Catalogic®), which helps retail chains to deal effectively with large amounts of disparate unstructured suppliers’ data.- Managed product development teams in France and Romania- Worked within a structured environment with a delivery methodology and development tools.- Gathered retailers and suppliers requirements to optimize the key success of Catalogic® platform.- Introduced Catalogic® and e-marketing philosophy to retailers and their suppliers.- Consulting missions in European retail related companies.Main references: Casino, Cora, Domaxel Group, M. Bricolage

I led multi-disciplinary teams for the development of B2B Intranet platforms. - Coordinated the definition, the development and the roll-over of the first satellite updated intranet solution for retailers in Europe.- Planned and monitored milestones throughout the duration of assigned projects.- Organized and managed project teams (solution architects, software developers, telecommunications experts and graphic designers) Main references: Champion & Shopi stores (Carrefour Group) Intranet solutions

I shaped, implemented and maintained privately owned TV networks for Elf Aquitaine, Mobil, Disneyland Paris, ESCP school, Roussel-Uclaf, City of Monaco, French Minister of Transportation and Electricité de France.

PR projects for L’OREAL, AVIS, FLY, NEOCIDE & DUPONT DE NEMOURS