Builds Marketing, Sales & CX strategies & teams to grow brands omnichannel w/ profit since 2000, leveraging Marketing, CX, eCommerce, CRM, Data, Leads digital & customer experience transformations in Retail since 2000,C-level exec with int'l experience (US, Sweden & Nordic, Europe, FR), P&L ownerAngel investor & Board member (digital & retail, seed & early stage),Executive committee member,- Based in Sweden (4y), in New York (3y), worked on pan-european projects for several years,- Manages trafic generation to support Banner sales > €2,5 billion, whilst deeply modernizing trafic generation towards digital & data-based mix.- Manages online sales in excess of €300M in contexts of digital transformation & profitability constraints,- Results-driven, profit-focused, with a proven track record of profitable online growth,- Mostly in multi-channel contexts and strategies, with strong Drive to Store focus,- eCommerce mobile + desktop sites on permanent conversion optimization loops, leveraging eMerchandising, ROI based trafic generation, product content, ... fully integrated with Relational Marketing strategies (omnichannel customer base & segmentation, web+store trigger campaigns, store + web acquisition & loyalty campaigns), and pertinent social media presence,- In-store digital : extended product catalog, in store CRM & RM, sales-staff centric,- Experience in fashion, home decor, premium & luxury goods, digital goods, digital entertainment.Specialties: Marketing, Digital Strategy, eCommerce, Relational Marketing, Digital transformation, Data, Omnichannel, International operations, Team management, Branding, Brand repositioning, Change management, Multicultural teams, Relations with investors, M&A, General Management,