Thierry Lernon
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Thierry Lernon Email & Phone Number

Directeur Général (Exec. VP) Marketing, Expérience client, Data, eCommerce, Services. at BUT
Location: France, France, France 12 work roles 3 schools
1 work email found @but.fr 4 phones found area 316 and 382 LinkedIn matched
✓ Verified Jun 2026 4 data sources Profile completeness 100%

Contact Signals · 1 work email · 4 phones

Work email t****@but.fr
Direct phone (316) ***-****
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Current company
BUT
Role
Directeur Général (Exec. VP) Marketing, Expérience client, Data, eCommerce, Services.
Location
France, France, France
Company size

Who is Thierry Lernon? Overview

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Quick answer

Thierry Lernon is listed as Directeur Général (Exec. VP) Marketing, Expérience client, Data, eCommerce, Services. at BUT, a company with 5463 employees, based in France, France, France. AeroLeads shows a work email signal at but.fr, phone signal with area code 316, 382, and a matched LinkedIn profile for Thierry Lernon.

Thierry Lernon previously worked as Directeur Général (Exec. VP) Marketing, Expérience client, Data, eCommerce, Services financiers. at But and Directeur Général (Exec. VP) eCommerce, CRM, Omnicanal / CDO at But. Thierry Lernon holds Diplome De L'Iep - Section Éco-Fi, Economics & Finance from Sciences Po Bordeaux.

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Email format at BUT

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{first}.{last}@but.fr
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Profile bio

About Thierry Lernon

Builds Marketing, Sales & CX strategies & teams to grow brands omnichannel w/ profit since 2000, leveraging Marketing, CX, eCommerce, CRM, Data, Leads digital & customer experience transformations in Retail since 2000,C-level exec with int'l experience (US, Sweden & Nordic, Europe, FR), P&L ownerAngel investor & Board member (digital & retail, seed & early stage),Executive committee member,- Based in Sweden (4y), in New York (3y), worked on pan-european projects for several years,- Manages trafic generation to support Banner sales > €2,5 billion, whilst deeply modernizing trafic generation towards digital & data-based mix.- Manages online sales in excess of €300M in contexts of digital transformation & profitability constraints,- Results-driven, profit-focused, with a proven track record of profitable online growth,- Mostly in multi-channel contexts and strategies, with strong Drive to Store focus,- eCommerce mobile + desktop sites on permanent conversion optimization loops, leveraging eMerchandising, ROI based trafic generation, product content, ... fully integrated with Relational Marketing strategies (omnichannel customer base & segmentation, web+store trigger campaigns, store + web acquisition & loyalty campaigns), and pertinent social media presence,- In-store digital : extended product catalog, in store CRM & RM, sales-staff centric,- Experience in fashion, home decor, premium & luxury goods, digital goods, digital entertainment.Specialties: Marketing, Digital Strategy, eCommerce, Relational Marketing, Digital transformation, Data, Omnichannel, International operations, Team management, Branding, Brand repositioning, Change management, Multicultural teams, Relations with investors, M&A, General Management,

Listed skills include E Commerce, Digital Strategy, Digital Marketing, Multi Channel Marketing, and 40 others.

Current workplace

Thierry Lernon's current company

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BUT
But
Directeur Général (Exec. VP) Marketing, Expérience client, Data, eCommerce, Services.
France
Website
Employees
5463
AeroLeads page
12 roles

Thierry Lernon work experience

A career timeline built from the work history available for this profile.

Directeur Général (Exec. Vp) Marketing, Expérience Client, Data, Ecommerce, Services.

But

France

Directeur Général (Exec. Vp) Marketing, Expérience Client, Data, Ecommerce, Services Financiers.

Current
But

Emerainville, FR

Executive committee member, reporting to the CEO,Core of the job: transform a historical store-based retailer into a profitable omnichannel leader providing a good customer experience,Perimeter includes:- Offline & online trafic generation, relationnal Marketing, notoriety buildup,- Customer experience & customer care,- eCommerce (own P&L) - Marketplace on.

Mar 2019 - Present

Directeur Général (Exec. Vp) Ecommerce, Crm, Omnicanal / Cdo

But

Emerainville, FR

Member of the Executive committee, reporting to the CEO,Perimeter: - Omnichannel evolution, - eCommerce (own P&L), - Data & Relational Marketing, - Online trafic generation, - Social Media,

Feb 2014 - Mar 2019

President

Current

Retailium est la régie retail media du 1er réseau équipement de la maison en France, s'appuyant sur 496 magasins et 324 millions de visites web + magasins en 2022, et prés de 20% de part de marché sur le vertical Maison.

May 2023 - Present

Business Angel / Early Stage Investor (Seed)

Current
Divers

2023 - (Seed) easy & fast lease guarantee for all tenants (smart-garant.com)2020 - (Seed) furniture & elec. appliances 2nd life online platform w/ home delivery (youzd.fr)2019 - (Seed) order & pay fluidification - bought by Partoo 2022 -exit in 2022 (pulp.eu)2019 - (Pre-seed, Seed, series A) B2C services platform (dealt.fr) (ex monsupervoisin)2018.

Dec 2013 - Present

Dg / Gm Virginmega.Fr & Senior Vice Pdt Digital

London, GB

Full P&L responsability, team of 20,Virginmega.fr is the 2nd platform in digital entertainment in France.Its catalogs in all 3 universes: digital music (10 million tracks), movies on demand (4000+ titles), and eBooks (100 000 french editions and growing) is overall the best digital offer in French titles, and is the 2nd international digital assortment in.

Feb 2011 - Jan 2014

Deputy General Manager

Echirolles, FR

M.I.D. is one of the top european online retailer of branded design furniture & lighting.B2C France Sales growthB2C International Development: UK, opening of subsidiaries in Germany & Italy,B2B Sales growthB2B2C White label websites & New spin-offs

Feb 2010 - Jan 2011

Vice President Ecommerce / Directeur Ecommerce

Roubaix, FR

Core of the job: grow web sales. In charge of trafic generation, website commercial plan, site functionnal evolutions, web design studio, product merchandising. Leading role in change management to shift a leading Distance Selling leader towards a genuine ecommerce & multichannel retailer.Management of a team of 65.laredoute.fr ranked between 2nd & 5th in.

Aug 2006 - Feb 2010

Vice President Ecommerce & Crm / Lifestyles Division (New York)

Paris, FR

Brands: Brylane Home (Home textile & Home decor), Brylane Kitchen, Brylane Wishes.In charge of website animation, email plan, website functionnal evolutions, traffic generation, customer file management, catalog contact plan. Sales $210 million (of which Web sales 38% - $80 million).Lead the merging of the 3 brands websites into the www.brylanehome.com.

Jan 2005 - Jul 2006

Senior Vice President Ecommerce & Crm (Nordic Countries - Based In Sweden)

Borås, Västra Götalands Län, SE

Senior Vice President of Ecommerce & CRM for Ellos Group (then part of Redcats / PPR): brands Ellos (the leader of apparel & home online retail on the scandinavian market), Josefssons (women apparel), Jotex (home textile).In charge of website animation, email plan, website functionnal evolutions, traffic generation, customer file management, catalog and.

Jan 2003 - Dec 2004

Vice President Ecommerce & Crm (Nordic Countries - Based In Sweden)

Borås, Västra Götalands Län, SE

Vice President of Ecommerce & CRM for the brand Ellos. Ellos is the largest Ecommerce / online retailer in the Nordic countries, operating in Sweden, Finland, Norway, Denmark).In charge of the paper contact plans, customer file management, website animation, email plan, website functionnal evolutions, traffic generation.

Nov 2000 - Dec 2002

Senior Controller - International Operations (Us-Uk-Pt-Es-Ch-At-Se-No)

Roubaix, FR

Created the International Controling department (team of 3).Launched Redoute in 5 countries in 3 years (Finance side: business plans, building local finance teams, after launch controlling).Monthly controlling of 9 subsidiaries.

Jan 1997 - 2000
Team & coworkers

Colleagues at BUT

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3 education records

Thierry Lernon education

Diplome De L'Iep - Section Éco-Fi, Economics & Finance

Sciences Po Bordeaux

Dess (Master Ii), Finance

Paris-Pantheon-Assas University

Executive Program Ppr-Kering "Unext"

Insead
FAQ

Frequently asked questions about Thierry Lernon

Quick answers generated from the profile data available on this page.

What company does Thierry Lernon work for?

Thierry Lernon works for BUT.

What is Thierry Lernon's role at BUT?

Thierry Lernon is listed as Directeur Général (Exec. VP) Marketing, Expérience client, Data, eCommerce, Services. at BUT.

What is Thierry Lernon's email address?

AeroLeads has found 1 work email signal at @but.fr for Thierry Lernon at BUT.

What is Thierry Lernon's phone number?

AeroLeads has found 4 phone signal(s) with area code 316, 382 for Thierry Lernon at BUT.

Where is Thierry Lernon based?

Thierry Lernon is based in France, France, France while working with BUT.

What companies has Thierry Lernon worked for?

Thierry Lernon has worked for But, Retailium Média, Divers, Virginmega.Fr - A Virgin Company, and Made In Design.

Who are Thierry Lernon's colleagues at BUT?

Thierry Lernon's colleagues at BUT include Matthieu Bougaud, Joris Avons, Jean-Philippe Mendy, Abdelmalk Hammami, and Bayram Bag.

How can I contact Thierry Lernon?

You can use AeroLeads to view verified contact signals for Thierry Lernon at BUT, including work email, phone, and LinkedIn data when available.

What schools did Thierry Lernon attend?

Thierry Lernon holds Diplome De L'Iep - Section Éco-Fi, Economics & Finance from Sciences Po Bordeaux.

What skills is Thierry Lernon known for?

Thierry Lernon is listed with skills including E Commerce, Digital Strategy, Digital Marketing, Multi Channel Marketing, Online Marketing, Crm, Strategy, and Web Analytics.

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