Direction du Marketing Stratégique Produit et Communication (international). Leader R.S.E.Développement et mise en place d’un plan stratégique à 5 ansLeadership sur l’innovation et le benchmarking des marchés domestiques et internationauxForecast et projections des nouveaux produits, ROI, mise en place d’indicateursMise en place d’un plan média et communication (print et digital) pour appuyer les lancements de gammes de produits et augmenter la notoriété de la marque… Show more Direction du Marketing Stratégique Produit et Communication (international). Leader R.S.E.Développement et mise en place d’un plan stratégique à 5 ansLeadership sur l’innovation et le benchmarking des marchés domestiques et internationauxForecast et projections des nouveaux produits, ROI, mise en place d’indicateursMise en place d’un plan média et communication (print et digital) pour appuyer les lancements de gammes de produits et augmenter la notoriété de la marque. Repositionnement et nouveaux registres de communicationOrganisation de la présence de la marque sur les salons internationauxManagement d’une équipe de cadres Marketing (chefs de produits, formation, communication, multimédia, rédaction technique…)Expérience BtoB, second œuvre du bâtimentFormé à la Process CommunicationHead of Product Marketing Strategy and Communication (worldwide)Development and implementation of 5 year strategic product planLeadership on innovation, and international market knowledgeNew product projections, ROI, implementation of KPIDesign of media (print and digital) and communication plan to support product launch, and overall brand recognitionSet up of international trade shows and exhibitionsManagement of a team of marketing executives and assistants.Trained on Process Communication Show less

EMEA Training Coordinator - Management of the European Training Center.Development and management of the pan-European training and development program. Implementation of global and optimized process. Setting up of an independent/internal multimedia department: e-learning platform, promotion of best practices, production and integration of new video media for online training (from story-board to shooting and editing).Management of an international Training Community: 16 Trainers (Team… Show more EMEA Training Coordinator - Management of the European Training Center.Development and management of the pan-European training and development program. Implementation of global and optimized process. Setting up of an independent/internal multimedia department: e-learning platform, promotion of best practices, production and integration of new video media for online training (from story-board to shooting and editing).Management of an international Training Community: 16 Trainers (Team building, forum, meeting, etc). Show less

Execution of commercialization programs, and marketing communications on products, services and brand management (Corporate). Coordination of suppliers and collaboration/brief with communication agencies. Responsible for communication budget and Best Practice Sharing with the Global Communication team of the group, as well as other regions. Management of a team of 4 (technical writers, webmaster, planner). Region Europe, Middle East, Africa, and India

Product Management of Residential and Light commercial HVAC equipment for Europe, Middle East, Africa, and India. Financial justifications. Outsourcing (coordination, research of partners). Coordination and optimization of sources between the different production sites (Asia, USA, Africa).

Product launching for Light commercial HVAC equipment. Marketing guide, competition analysis, communication tools, sales training.

Coordination between the sales force and Engineering on Residential and Light commercial HVAC ranges. Technical and Sales expertise. Forecast. Training. Phone support. Key accounts / customers presentations.