At 3M I'm part of a collaborative marketing center that supports global marketing initiatives and executes within USAC. As a Search Specialist, I get to dig into organic and paid research, analysis, reporting, and advisory services for multiple divisions within the Transportation and Electronics Business Group.Working closely with UX, content, and product marketers, I help make sure our SEO and SEM efforts align with our business goals and marketing objectives. I dive into keyword research and analysis to improve search engine rankings and traffic and to develop targeted approaches that meet TEBG goals.Using industry-standard tools and platforms, I keep an eye on search performance as well as the impacts of the ever-changing search algorithms on 3m.com. On the cross-functional teams, I work to make sure SEO and SEM best practices are incorporated throughout our team's deliverables.

- Planned, implemented and optimized digital ads on Google, Facebook, Instagram, Microsoft Ads, LinkedIn, and Spotify.- Designed creative for digital ads resulting in an 11% increase in conversions, 40% increase in pages/session, and a 32% increase in session duration.- Managed $245K ad budget for two schools, reconciling monthly campaign spends and presenting monthly digital ads recap/ optimization strategy to stakeholders.- Interfaced directly with a team of developers to ensure all crown.edu properties were continually maintained and optimized.- Leveraged project management and ticketing software to intake and resolve content updates on crown.edu properties.

- Transitioned Digital ad spend in-house, building out a low funnel ad strategy that increased lead volume by 96% and reduced cost by 73%- Designed a low-cost lead tracking and validation process, with real-time reporting for stakeholders.- Led user experience, SEO, and landing page strategy on website re-design, collaborating on the visual direction and user journey.

- Advocated for new clients during the onboarding process, highlighting areas of strength and development while ensuring dealership details were cataloged accurately.- Built out robust SEO strategies, personalized to the dealer, for the URLs, meta, and H1 of Dealer Teamwork pages. - Optimized Dealer Teamwork library of 100+ landing pages, writing copy that captivated users as well as followed search engine best practices.- Created custom pages and content, with bespoke HTML, CSS, and JavaScript for VIP clients.- Maintained current client's pages, improving SEO value and website experience with changing trends.

- Developed a team of Resident Assistants with the Resident Director, with emphasis on collaboration, communication, and integrity- Leveraged academic learning to design both print and digital materials for various internal and external uses.- Managed fall check-in and spring check-out procedures for over 90 students

- Provided a smooth and intuitive experience for Students, Faculty and Staff experiencing technical difficulties.- Managed tasks in the ticket system while balancing priority with available resources.- Designed informational assets for the IT Help Desk and the larger community.