I oversee all creative for Zulily and lead a team of 50+ associate creative directors, designers, production designers, and copywriters. In addition to bringing Zulily’s brand experience to life and driving the marketing creative, my core areas of focus include evolving our brand story, restructuring divisional groups, and scaling creative production to champion engaging retail content for current and new customers.

I led a team of Associate Creative Directors and Designers to produce creative for integrated seasonal campaigns, customer lifecycle programs, performance marketing, onsite retail shopping experience and storytelling across all media and channels, including digital, video, and social.

I led a nimble, full-service creative agency offering strategic creative across all touch-points – including branding, digital ads, websites, and collateral – for local companies and national brands. I was responsible for overall creative leadership, quality of design, client acquisition, profitability, and mentoring of senior designers. Clients included several divisions of Amazon, including Alexa, Launchpad, Pay, Appstore, and Fire as well as Filson, Wave Broadband, Fujitsu and Will Smith’s Belair Athletics and more.

I created and produced branded content for T-Mobile’s social media channels such as Instagram, YouTube, Facebook and Twitter. I co-led a partnership with Netflix for the launch of Stranger Things 3, that resulted in 1.5M+ social engagements, 6K+ new customer leads and 150M impressions, making it the brand’s highest-engaged posts on Instagram ever.

I co-led the content strategy for our client, Aflac, for their social media channels including YouTube, Facebook, Twitter and LinkedIn. I was lead producer for all creative assets and worked in close partnership with our AD’s and ACD’s to create top notch campaigns across several platforms.

I led creative for Nordstrom's men's social channels. I created the content strategy and produced all creative assets, using effective strategies such as: brand storytelling, video content, media partnerships, influencer marketing and event partnerships and coverage, resulting in an increase in online engagement and social media followers by 62%.

I created Selany, a unisex clothing brand inspired by travel. I lead all creative conception and execution from beginning to end, including design, branding, vendor relationships, web design, e-commerce management, art direction and social media strategy.

• Developed and strengthened brand assets, including style and usage guides, and collaborate with the design community to ensure consistent use.• Partnered with the CEO and marketing team to deliver high-bar user experiences and content across varied platforms (PC and mobile).• Sketched, conceptualized, created wire framing.• Worked with user research teams to plan usability testing sessions and delivers artifacts for testing. • Used user insight, analytics, best practice, competitor analysis to inform design decisions.• Directed the visual appearance of all new features and enhancements on our software application.• Acted as the user-advocate during the development process, subjecting early-stage designs to usability testing or expert review, and offering implementation suggestions from a user-centered perspective.

• Provide assistance, guidance and counsel during development, pre-submission administrative review, management, authorization and transmittal of grant and contract proposals to federal, state, private funding agencies and pharmaceutical companies for clinical trial agreements.• Read and interpret contracts and other award documents to determine budget, invoicing schedule, restrictions and other pertinent information.• Review and approve detailed documents, proposals, reports, and/or related materials.• Support a customer group and work cross-functionally with other teams to ensure customer success.• Develop schedules, action plans and progress reports to meet project team goals.

• Increase fan participation through social media by implementing an engagement-based strategy, resulting in daily increases to Twitter, Facebook and Instagram followers as well as website hits.• Drive the development and implementation of social media strategies that have resulted in increased media coverage, a strong web presence, increasing album and merchandise sales and profitability.• Oversee company website for updates and increase community participation through compelling content and fan engagement. 
- Identify opportunities on Twitter, Instagram, and Facebook and manage publishing on those accounts.
- Foster relationships with bloggers and other related marketing teams.• Responsible for developing, writing and giving final approval for web content such as press releases, bios, blog posts and email blasts to media outlets, local and nationally.• Research and analyze markets, trends, national and local demographic specifications in the interest of gaining a greater understanding and building a strong foundation for marketing strategies.

• Create original content as a guest-contributor for Nordstrom's Men's Blog. • Conceptualize and execute compelling blog posts based on my experience and lifestyle.• Photograph and edit high quality portraits and lifestyle imagery for blog posts.

• Served as the main liaison between Principal Investigators at The Hutch and the Office of Sponsored Research.• Managed large-scale research projects and oversaw multi-million dollar budgets checking for accuracy and adherence to government restricted purchases.• Analyzed proposed sponsor regulation changes, evaluate process implications, and took action as a result of these changes.• Consulted with funding agencies to resolve problems and obtain approval for deviation; advised and assisted organization’s staff regarding budgetary policies.

• Provided administrative support for the clinical, academic and research activities of University of Washington faculty members.•Managed schedules, coordinate meetings, answer phones and provide general on-the-spot problem solving for department faculty.•Assisted the department Research Supervisor in preparing and processing grant and contract budgets for clinical trials.•Managed grant, contract and gift accounts within the guidelines of the University of Washington ensuring that proper protocol is followed.

• Managed a team of employees, providing oversight and setting performance expectations.• Analyzed employee productivity and provided feedback for performance improvement. • Trained new employees on technical and legal specifications.• Provided administrative support to operations managers as well as the company CEO.• Provided support to other departments such as accounting and processing.