Thijs Hoogenboom Email and Phone Number

i) Leading cross functional teams in the developing Philips’s key global launch and consumer engagement initiatives across the full consumer journeyii) End to end responsibility of evolving the communication framework that enables cohesive, audience driven execution of Philips’s brand positioning across key initiatives.iii) Creative campaign strategy and execution across 4 need spaces within an integrated eco-system delivering increased performance based on in-market data-based learningiv) Pivotal role in aligning creation, activation and optimization workflows through change management

Responsible for the overall management of the global creative Asset & Content Creation Process across BG Domestic Appliances.i) Leading a team of 11 creative producers, content managers and project managers supporting 4 businesses globally for Domestic Appliances BG – producing and managing content across on- and offline channels (owned & paid) as well as packaging for 1000+ SKUs annuallyii) Tasked with driving efficiencies and improving impact, quality and accessibility of assets and deployment of content in markets across the globeiii) Streamlining supplier roster and optimizing ~5mio EUR annual spend and (M)ROIiv) Team development and succession planning

i) Heading up Global marketing communications for the Kitchen Appliances ($1Bn) business responsible for Marcom strategy and driving brand preference globally working with a cross functional global marketing teamii) Development of TTL (ATL, digital, BTL, CRM, PR) communication campaigns and toolkits across a complex and diverse portfolio in close collaboration with key markets and cross-disciplinary teams across the globe – budget responsibility ~3mio EURiii) Ensuring consistent execution of local and regional campaigns and guiding local teams in development and improving MROI of communication platforms and partnershipsiv) Member of central marketing- and business management team operating on global scope, with pivotal role in aligning senior stakeholders in different geographies and across disciplines- Alliance manager Philips Jamie Oliver partnership (2011-2013) – launching co-branded product range across multiple markets

Managing client relationships and leading cross discipline agency teams to ensure that the best ideas lead consumers to fall in love with our clients' brands- Global Account Manager Novartisi) Strategy development and project management of global TTL advertising campaigns ii) Responsible for managing and overseeing campaign creation (from research to roll-out) iii) Coordination of partner agencies (Media, PR, Digital) throughout Europe. iv) Positioning a new (OTC switch) brand for a global product launch- Account Director Baboo (airline industry)i) Responsible for European TTL communication strategy development and leading teams to create and produce local and international campaigns ii) Supervision of Account Executives iii) Annual account P&L responsibility (>EUR230k)- Account Lead International Organization for Migration (NGO)i) Pro-deo account, tasked to drive creativity and win awardsFurther clients: Orange, Bel; Development of on/offline national (CH) campaigns, UBP; Strategy development for market expansion into Asia

Managing integrated communication campaigns for a number of blue chip clients out of the Amsterdam office. Clients included: Verizon Business, Denso, JLG, Océ, KannegieterProject management, strategy development and client consultation on solving communication challenges. Working for a mix of blue-chip clients while steering internal teams and external suppliers to deliver integrated marketing campaigns. My client portfolio covered multinational companies in both the Netherlands and Switzerland and has a strong B2B focus.My tasks included analyzing market trends, developing and presenting campaign proposals to clients, briefing creative and technical teams and growing current accounts. Furthermore, I was involved in evaluating design direction and making sure that projects are created on brief and executed within budget.

Account Manager for Integrated communication agency in Paris. Strategy development, project management, relationship building and coordination of Swiss and French client portfolios. Charged with developing and executing marketing solutions to business problems for a portfolio of multinational clients such as ESF, Bouygues Telecom, PlayStation, JTI, UEFA, Firmenich

Managing a Gyro's international client base in Switzerland from Geneva. Services include all BTL comms activity plus strategy development. Clients included Firmenich, JTI, UEFA, Lonza and several NGOs.

Supporting the development of the Canadian and Australian market for this supplier of mobile telecommunications entertainment. I was involved in creating and updating mobile content, media purchase and the development of TV commercials. Furthermore, my tasks included contributing to creating new mobile entertainment concepts and analysing campaign performance versus projected sales.