Thijs Dankers Email & Phone Number

Berlin, De

Berlin, Germany

Here is a brief overview of select projects that I've been a part of as a freelancer:Portfolio can be found here: https://tinyurl.com/ThijsDankersGerman Legacy Car Brand:Spearheaded the effort to modify the DNA of a big german car brand to match the current state of the labour market – we provided them a new brand platform complete with a creative strategy that was executable across all the HR - department touch points.Agency: ThjnkClient: WOW TVGuided the streaming service after the rebranding from Sky Ticket to WOW TV and created a social media strategy to match the new brand strategy.Agency: NOGA WerbeagenturClient: GizehWith an eye towards possible future regulations, we created a new social media strategy on behalf of thisaccessories brand in the tobacco industry, which steered them away from product communication towards a more cultural focussed brand communication.Agency: UpljftClient: DuravitLost amidst the many producers of bathroom furniture, we helped Duravit reclaim a unique position byrevitalising their global social media communication.Agency: PIA MediaClient: DAK Health InsuranceAfter performing a complete audit of DAK's outdated 2019 social media strategy, we created a new channel and content strategy and helped develop new content concepts while also integrating influencer cooperations.Agency: StoryMachineClient: NZZIn a world where fake news and propaganda has become more and more prevelant, we helped this newspaper by creating a new creative strategy to make people realise that paying for reliable unbiased news is part of a healthy (media) diet.Experienced in:Automotive, (Air) Travel, B2B Tech, Streaming services, Health insurance, News Media and FMCGSpecialised in, i.a. :- Brand strategy- Creative strategy- Comms planning- Content strategy- Briefings & Creative springboards- General and target group specific trend research- Target audience insights- Integration of influencer marketing- Creative concepts

Clients, among others:Aldi, Google and Lufthansa.

Berlin, Berlin

Clients: L'Osteria, Bosch

Berlin Area, Germany

In my role as Content Strategist at Elbkind Reply I was responsible for: - Digital strategies for new campaigns.I've co-developed numerous campaign strategies for clients such as: Mercedes-Benz (Global, Deutschland and G-Class amongst others), Lufthansa and RITTER SPORT. Examples of this are: 'A Guide to Growing Up' - Mercedes-Benz (Silver Effie Award) and the co-creation of the social media strategy for RITTER SPORT Netherlands. - Monthly Social Media trend & development research and reporting. Each month I research and presented a deck with the latest trends and developments in the world of social media, the latest visual trends and a deep-dive into one specific topic. Examples of these deep-dives are; 'Virtual Influencers', 'TikTok' and 'Brand Activation on social'. These decks are used both internally and for our clients. The Virtual Influencer deck can also be found below.- Content strategy across all channels.To keep the channels for main client Mercedes-Benz up to date we were constantly focussing on improving our channel and content strategy by implementing our findings from (trend) research and platform developments. - Creative concepting.In cooperation with our creatives, we have developed multiple social media concepts in various shapes and sizes. From inventive use of platform tools such as the 'Poll-function' on Instagram live in the 'Mercedes-Benz Live Drive' (A road trip where our fans decided where we went) to different long form story-telling concepts for RITTER SPORTS social involvement. - Organising and executing workshops.For both clients and colleagues I have organised workshops on various themes involving social media. Usually focussing on new trends or platform use.

Berlin

- Management of all social channels for Mercedes-Benz Netherlands. Milestone: from 1500 followers to 12k followers over the course of 8 months. - Content management of Mercedes-Benz.com - Content management of Youtube Mercedes-Benz Global and Mercedes-Benz Deutschland.

Nederland

Internship for Bachelor thesis. - Subject Bachelor thesis:Market launch of 'The Crew', Ubisoft's first open world race game.

Utrecht

Organisation of NSK WAKE.(Dutch National Student Wakeboard Championship)Main role:Sponsoring and PR for NSK WAKE.

Organisation of the upcoming 'Nederlands Studenten Kampioenschap Kitesurfen'.(Dutch National Student Kitesurf Championship)Main role:Sponsoring and PR for NSK KITE (Dutch National Student Kitesurf Championship)

Ouddorp, Nederland

Marketing Intern at the kitesurfschool of Juventa Outdoor & Adventure.

Bachelor'S Degree, Sportmarketing

Activities and Societies: Sport & Entertainment Marketing Minor: Sportmanagement

Design Thinking

Havo, Economie & Maatschappij

Activities and Societies: Havo - Economie en MaatschappijHavo - Economie & Maatschappij