Thijs Lamers Email & Phone Number

Amstelveen, Noord-Holland, Nederland

In my role as National Account Manager Out of Home, I am responsible for acquiring and managing national accounts for all food and beverage solutions within Nestlé Professional. My primary responsibility is to build and maintain strong relationships with customers, understanding their needs and providing them with suitable solutions from our extensive range of products and concepts.

Amstelveen, Noord-Holland, Nederland

In my role as Brand and Trade Marketing Manager at Nestlé Professional Netherlands, I oversaw all branding initiatives for Nescafé and We Proudly Serve Starbucks within the Dutch out of home market. Additionally, I collaborated with our trade partners to support them in their marketing efforts, ultimately enhancing their ability to drive sales of our branded coffee solutions.

Amstelveen, Noord-Holland, Nederland

In this interim role, I took on additional responsibilities to enhance our digital presence and optimize the customer experience. I led the implementation of two new websites, ensuring a seamless and user-friendly interface for our online visitors. Additionally, I spearheaded online advertising campaigns to effectively reach our target audience and drive engagement. Furthermore, I focused on data completeness, ensuring that all relevant customer and market data was accurately captured and utilized to improve our marketing strategies.

Amsterdam, Noord-Holland, Nederland

In my capacity as the Product Marketing Manager, I assumed responsibility for steering the product marketing initiatives of Business App and Data & AI products and services throughout the Broad Horizon group. Beyond facilitating the establishment of robust intercompany partnerships, my role extended to devising comprehensive go-to-market strategies and formulating top-tier propositions.

Naarden

As the overseer of all marketing endeavors at Pink Elephant, a Broad Horizon company, I played a pivotal role in a diverse array of responsibilities. This encompassed brand management, product marketing, new website implementation, and the orchestration of multi-channel campaigns across all business units of Pink Elephant. Additionally, I took the lead on projects pertaining to internal communication systems and the reinforcement of core values.

Rotterdam En Omgeving, Nederland

In my role as a Campaign Specialist at Unilever Food Solutions NL, I played a pivotal role in spearheading activations through various (digital) campaigns. I joined the Operator Business Team (OBT) "Diner," where the primary objective was to stimulate out-of-home growth within the traditional restaurant market. Through my involvement in the OBT, I developed robust skills in crafting comprehensive year plans, designing customer journeys, and successfully managing the end-to-end process of building, executing, and evaluating marketing campaigns. My additional responsibilities included shaping the digital contact strategy, creating impactful e-mail programs, spearheading social media campaigns, and optimizing SEO/SEA efforts.

Rotterdam En Omgeving, Nederland

In my role as a CRM Marketing Agent, I was responsible for managing customer relationship management activities for Unilever Food Solutions in the Netherlands. This included implementing various data enrichment campaigns, collaborating on the co-creation and execution of digital contact strategies, and leading external agencies across different work areas. I actively contributed to cross-functional teams focused on Tea & Desserts, Elderly & SCC, Knorr Professional, and Index 100, ensuring the seamless development and execution of optimal digital operator journeys.

Responsible for marketing related support of the channel Trade. Wide range of tasks like leading joined campaigns with trade partners and coordination of advertisement development.

Tilburg En Omgeving, Nederland

As project manager I was responsible for hiring, training and planning of staff. This function was a part time job and I reported to the Tilburg branch manager. Due to the sudden departure of the branch manager, I got the opportunity to lead SQ People Tilburg from March 2010 to September 2010. I Reported directly to the regional manager of SQ people NL.

York, Verenigd Koninkrijk

Bachelor Of Business Administration (Bba), Foodservice/International Relations And Management

Mbo 4, Hotelmanagement