Thijs Out

Thijs Out Email and Phone Number

Growth Specialist a.i. @ Rinkel
Amsterdam, NH, NL
Thijs Out's Location
Amsterdam, North Holland, Netherlands, Netherlands
About Thijs Out

All-round growth and innovation specialist. +15 years of experience with online innovation/marketing/growth for corporates, SME, grown-ups and start-ups. I prefer to innovate and grow with purpose-driven organizations and love to build great products with cross-functional teams.Experience in Automotive, IT, Publishing, Online services, Retail, Leisure, FMCG (food and hair care), Energy, Fashion, Construction and Finance. Both B2C and B2B expertise.Are you curious about what I can do for you? Let's have a coffee and find out together!

Thijs Out's Current Company Details
Rinkel

Rinkel

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Growth Specialist a.i.
Amsterdam, NH, NL
Website:
rinkel.nl
Employees:
40
Thijs Out Work Experience Details
  • Rinkel
    Growth Specialist A.I.
    Rinkel
    Amsterdam, Nh, Nl
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  • Vmn Media
    B2B Marketeer A.I.
    Vmn Media May 2022 - Present
    Zeist, Utrecht, Nederland
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  • Rabobank
    Lead Venture Builder A.I. @ Rabo Carbon Bank
    Rabobank Jan 2022 - Apr 2022
    Utrecht, Nederland
    𝐋𝐞𝐚𝐝𝐢𝐧𝐠 𝐨𝐧𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐂𝐚𝐫𝐛𝐨𝐧 𝐏𝐫𝐨𝐣𝐞𝐜𝐭 𝐭𝐞𝐚𝐦𝐬 (4 𝐅𝐓𝐄) 𝐚𝐧𝐝 𝐫𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐥𝐞 𝐟𝐨𝐫:- Search phase: connect Brazilian carbon farmers with corporates seeking to meet net-zero commitments and offset unavoidable emissions.- Bring project to next innovation phase (build MVP and pilot).𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭Progression to the next innovation phaseProject via OneUp
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  • The Talent Institute
    Growth & Innovation Mentor
    The Talent Institute Feb 2021 - Mar 2022
    Amsterdam
    Growth & Innovation Mentor for Digital Innovator mentees within The Talent Institute program.
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  • Hellofresh
    Associate Director Of Growth Benelux A.I.
    Hellofresh Mar 2021 - Dec 2021
    Amsterdam, Noord-Holland, Nederland
    𝐋𝐞𝐚𝐝𝐢𝐧𝐠 𝐭𝐡𝐞 𝐁𝐞𝐧𝐞𝐥𝐮𝐱 𝐠𝐫𝐨𝐰𝐭𝐡 𝐭𝐞𝐚𝐦 (12 𝐅𝐓𝐄) 𝐚𝐧𝐝 𝐫𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐥𝐞 𝐟𝐨𝐫:- Acquisition growth for BENELUX markets.- Responsible for all growth marketing channels; referral, social, SEA/SEO, influencer, social, DM, direct sales, lead gen, partnerships, affiliates, gift cards, etc.- Responsible for development of go-to-market plan for B2B in BNL.- Manage and coach the team (12 FTE).𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭The growth team realized a strong YoY acquisition growth in all geographies (exact numbers are competitively sensitive data).
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  • Movir
    Innovation & Growth Specialist A.I. At Movir (A Nationale Nederlanden Company)
    Movir Dec 2020 - Mar 2021
    Amsterdam, Noord-Holland, Nederland
    𝐌𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐭𝐡𝐞 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐓𝐞𝐚𝐦 𝐚𝐧𝐝 𝐫𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐥𝐞 𝐟𝐨𝐫:- Exploration of new market opportunities.- Development of new prototypes and MVP for Movir.- Market launch of new MVP.
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  • Coachfinder
    Business Owner A.I. Coachfinder (A Roularta Media Company)
    Coachfinder Feb 2019 - Nov 2020
    Amsterdam
    𝐋𝐞𝐚𝐝𝐢𝐧𝐠 𝐭𝐡𝐞 𝐂𝐨𝐚𝐜𝐡𝐟𝐢𝐧𝐝𝐞𝐫 𝐭𝐞𝐚𝐦 (5 𝐅𝐓𝐄) 𝐚𝐧𝐝 𝐫𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐥𝐞 𝐟𝐨𝐫:- Development of first MVP and market launch in NL.- Two-sided growth of the marketplace (B2B and B2C).- Development of sustainable business model for Coachfinder.𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭Successful launch in NL market: acquisition of 850 paying customers (coaches) and high retention rates on yearly subscriptions. Acquisition of thousands of leads for coaches.
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  • Pvh Corp.
    Growth Lead A.I. Tommy Hilfiger Loyalty Program
    Pvh Corp. Jan 2018 - Jan 2019
    Amsterdam En Omgeving, Nederland
    𝐋𝐞𝐚𝐝𝐢𝐧𝐠 𝐭𝐡𝐞 𝐆𝐫𝐨𝐰𝐭𝐡 𝐓𝐞𝐚𝐦 (2 𝐅𝐓𝐄) 𝐚𝐧𝐝 𝐫𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐥𝐞 𝐟𝐨𝐫:- Growth of new loyalty program for Tommy Hilfiger.- Diverse growth & innovation activities / rapid experimentation.- Product development (app).Project via OneUp
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  • Tikkie
    Growth Specialist A.I. Tikkie (An Abn Amro Company)
    Tikkie Jul 2017 - Dec 2017
    Amsterdam
    𝐌𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐭𝐡𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐓𝐞𝐚𝐦 𝐚𝐧𝐝 𝐫𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐥𝐞 𝐟𝐨𝐫:- Improving the activation, retention and referral of users.- Data analyses and development of segmentation model.- Diverse activities to improve activation, retention and referral metrics.𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭Increase in user retention for diverse segments (exact numbers are competitively sensitive data).
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  • Knab
    Growth Specialist A.I. Knab Hypotheken
    Knab Feb 2017 - Jun 2017
    Amsterdam En Omgeving, Nederland
    𝐌𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐭𝐡𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐓𝐞𝐚𝐦 𝐚𝐧𝐝 𝐫𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐥𝐞 𝐟𝐨𝐫:- Implementation of growth strategy, tooling and processes.- Diverse growth & innovation activities / rapid experimentation.
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  • Thefork, A Tripadvisor Company
    Head Of Growth A.I.
    Thefork, A Tripadvisor Company May 2016 - Jan 2017
    Amsterdam Area, Netherlands
    𝐋𝐞𝐚𝐝𝐢𝐧𝐠 𝐭𝐡𝐞 𝐂𝐨𝐮𝐯𝐞𝐫𝐭𝐬 / 𝐓𝐡𝐞 𝐅𝐨𝐫𝐤 𝐆𝐫𝐨𝐰𝐭𝐡 𝐓𝐞𝐚𝐦 (4 𝐅𝐓𝐄) 𝐚𝐧𝐝 𝐫𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐥𝐞 𝐟𝐨𝐫:- Implementation of growth strategy, tooling and processes.- Product development, both web and app.- Diverse growth & innovation activities / rapid experimentation.𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭In 4 months the Couverts growth team realized +95%increase in variable turnover (p/m). In October 2016 Couverts was acquired by Tripadvisor (The Fork).
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  • Dtg
    Growth Specialist A.I.
    Dtg Sep 2015 - Mar 2016
    Amsterdam En Omgeving, Nederland
    𝐌𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐭𝐡𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐓𝐞𝐚𝐦 𝐚𝐧𝐝 𝐫𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐥𝐞 𝐟𝐨𝐫:- Growing one of the most important products of DTG, Het Netwerkprofiel. - With a multifunctional team of specialists we optimized the customer journey (leadgeneration process, sales follow-up and fulfillment proces).𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭Strong increase in qualitative leads (+20%) and sales (+25%).
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  • Kpn Internedservices
    Marketing Director
    Kpn Internedservices Apr 2014 - Oct 2015
    𝐋𝐞𝐚𝐝𝐢𝐧𝐠 𝐭𝐡𝐞 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐭𝐞𝐚𝐦 (3 𝐅𝐓𝐄) 𝐚𝐧𝐝 𝐫𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐥𝐞 𝐟𝐨𝐫:- Implementation of marketing strategy, tooling and agile / growth processes.- Development of new website and leadgeneration process (via Hubspot).- Diverse marketing & innovation activities / rapid experimentation.𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭Successful implementation of agile & growth processes and a new lead generation process. This resulted in a 25% increase of qualified sales leads (YoY). June 2015 Internedservices was acquired by KPN.
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  • Dpg Media Nederland
    Head Of Growth Carsom.Nl
    Dpg Media Nederland Feb 2012 - Apr 2014
    Amsterdam Area, Netherlands
    𝐋𝐞𝐚𝐝𝐢𝐧𝐠 𝐭𝐡𝐞 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐭𝐞𝐚𝐦 (2 𝐅𝐓𝐄) 𝐚𝐧𝐝 𝐫𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐥𝐞 𝐟𝐨𝐫:- B2C & B2B growth of start-up Carsom.nl, a marketplace for car repairs and maintenance.- Strategy development, growth, SEM, campaigns (print, radio, display), PR, social media, e-mail, CRM, sponsoring, content development, partnership marketing.𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭Strong month-over-month growth in acquisition (B2B and B2C) and activation. Very strong owned channels, especially organic.
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  • Procter & Gamble
    Brand Manager A.I.
    Procter & Gamble May 2011 - Jan 2012
    𝐌𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐭𝐡𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐓𝐞𝐚𝐦 𝐚𝐧𝐝 𝐫𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐥𝐞 𝐟𝐨𝐫:- Branding for Wella Professionals and System Professional.- Activities: brand management, campaign management, online marketing, PR, endorsement marketing, volume & financial planning, joint promotions𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭Successful new product introduction of SP Men in collaboration with Esquire Magazine.
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  • Ing
    Online Marketeer
    Ing Apr 2009 - May 2011
    𝐌𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐭𝐡𝐞 𝐎𝐧𝐥𝐢𝐧𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐓𝐞𝐚𝐦 𝐚𝐧𝐝 𝐫𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐥𝐞 𝐟𝐨𝐫:- Realizing online business growth for the small business segment.- With concept and process innovations, SEM, branding, funnel management, social media and online campaigns. - Implementation of new technologies on ing.nl (e.g. behavioural targeting). - Responsible for all online marcom and sales initiatives.𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭Strong online turnover growth of the small business segment (+20% YoY).
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  • Ey Vodw
    Marketing And Strategy Consultant
    Ey Vodw Oct 2007 - Apr 2009
    𝐌𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐭𝐡𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐓𝐞𝐚𝐦 𝐚𝐧𝐝 𝐫𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐥𝐞 𝐟𝐨𝐫:- Development and implementation of marketing strategies and concepts at the intersection of the market, customer and organisation.- From the development of strategies and concepts to market launch. - For diverse A-brands (industries), all in order to help business grow.
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  • Tbwa\Bec
    Junior Strateeg (Parttime, Next To Master Marketing)
    Tbwa\Bec Jul 2005 - Jul 2007
    Amsterdam Area, Netherlands
    𝐌𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐭𝐡𝐞 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐓𝐞𝐚𝐦 𝐚𝐧𝐝 𝐫𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐥𝐞 𝐟𝐨𝐫:- Campaign strategy for brands like Nivea, Heineken, KLM- Development of target group segmentation tool
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  • Vnu Media
    Intern
    Vnu Media Jan 2005 - Jun 2005
    𝐌𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐭𝐡𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐓𝐞𝐚𝐦 𝐚𝐧𝐝 𝐫𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐥𝐞 𝐟𝐨𝐫:- Research the positioning of Emerce Magazine and make improvement proposal- Online marketing activities
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  • Tbwa\Bec
    Intern
    Tbwa\Bec Jan 2004 - Aug 2004
    Development of the Oranje Index concept (www.oranje-index.nl), initiation of joint promotions, analysis of research data, PR activities.
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Thijs Out Education Details

Frequently Asked Questions about Thijs Out

What company does Thijs Out work for?

Thijs Out works for Rinkel

What is Thijs Out's role at the current company?

Thijs Out's current role is Growth Specialist a.i..

What schools did Thijs Out attend?

Thijs Out attended Vrije Universiteit Amsterdam, Haarlem Business School, Hermann Wesselink College.

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