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Amsterdam, Nh, Nl

Zeist, Utrecht, Nederland

Utrecht, Nederland

𝐋𝐞𝐚𝐝𝐢𝐧𝐠 𝐨𝐧𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐂𝐚𝐫𝐛𝐨𝐧 𝐏𝐫𝐨𝐣𝐞𝐜𝐭 𝐭𝐞𝐚𝐦𝐬 (4 𝐅𝐓𝐄) 𝐚𝐧𝐝 𝐫𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐥𝐞 𝐟𝐨𝐫:- Search phase: connect Brazilian carbon farmers with corporates seeking to meet net-zero commitments and offset unavoidable emissions.- Bring project to next innovation phase (build MVP and pilot).𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭Progression to the next innovation phaseProject via OneUp

Amsterdam

Growth & Innovation Mentor for Digital Innovator mentees within The Talent Institute program.

Amsterdam, Noord-Holland, Nederland

𝐋𝐞𝐚𝐝𝐢𝐧𝐠 𝐭𝐡𝐞 𝐁𝐞𝐧𝐞𝐥𝐮𝐱 𝐠𝐫𝐨𝐰𝐭𝐡 𝐭𝐞𝐚𝐦 (12 𝐅𝐓𝐄) 𝐚𝐧𝐝 𝐫𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐥𝐞 𝐟𝐨𝐫:- Acquisition growth for BENELUX markets.- Responsible for all growth marketing channels; referral, social, SEA/SEO, influencer, social, DM, direct sales, lead gen, partnerships, affiliates, gift cards, etc.- Responsible for development of go-to-market plan for B2B in BNL.- Manage and coach the team (12 FTE).𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭The growth team realized a strong YoY acquisition growth in all geographies (exact numbers are competitively sensitive data).

Amsterdam, Noord-Holland, Nederland

𝐌𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐭𝐡𝐞 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐓𝐞𝐚𝐦 𝐚𝐧𝐝 𝐫𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐥𝐞 𝐟𝐨𝐫:- Exploration of new market opportunities.- Development of new prototypes and MVP for Movir.- Market launch of new MVP.

Amsterdam

𝐋𝐞𝐚𝐝𝐢𝐧𝐠 𝐭𝐡𝐞 𝐂𝐨𝐚𝐜𝐡𝐟𝐢𝐧𝐝𝐞𝐫 𝐭𝐞𝐚𝐦 (5 𝐅𝐓𝐄) 𝐚𝐧𝐝 𝐫𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐥𝐞 𝐟𝐨𝐫:- Development of first MVP and market launch in NL.- Two-sided growth of the marketplace (B2B and B2C).- Development of sustainable business model for Coachfinder.𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭Successful launch in NL market: acquisition of 850 paying customers (coaches) and high retention rates on yearly subscriptions. Acquisition of thousands of leads for coaches.

Amsterdam En Omgeving, Nederland

𝐋𝐞𝐚𝐝𝐢𝐧𝐠 𝐭𝐡𝐞 𝐆𝐫𝐨𝐰𝐭𝐡 𝐓𝐞𝐚𝐦 (2 𝐅𝐓𝐄) 𝐚𝐧𝐝 𝐫𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐥𝐞 𝐟𝐨𝐫:- Growth of new loyalty program for Tommy Hilfiger.- Diverse growth & innovation activities / rapid experimentation.- Product development (app).Project via OneUp

Amsterdam

𝐌𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐭𝐡𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐓𝐞𝐚𝐦 𝐚𝐧𝐝 𝐫𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐥𝐞 𝐟𝐨𝐫:- Improving the activation, retention and referral of users.- Data analyses and development of segmentation model.- Diverse activities to improve activation, retention and referral metrics.𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭Increase in user retention for diverse segments (exact numbers are competitively sensitive data).

Amsterdam En Omgeving, Nederland

𝐌𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐭𝐡𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐓𝐞𝐚𝐦 𝐚𝐧𝐝 𝐫𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐥𝐞 𝐟𝐨𝐫:- Implementation of growth strategy, tooling and processes.- Diverse growth & innovation activities / rapid experimentation.

Amsterdam Area, Netherlands

𝐋𝐞𝐚𝐝𝐢𝐧𝐠 𝐭𝐡𝐞 𝐂𝐨𝐮𝐯𝐞𝐫𝐭𝐬 / 𝐓𝐡𝐞 𝐅𝐨𝐫𝐤 𝐆𝐫𝐨𝐰𝐭𝐡 𝐓𝐞𝐚𝐦 (4 𝐅𝐓𝐄) 𝐚𝐧𝐝 𝐫𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐥𝐞 𝐟𝐨𝐫:- Implementation of growth strategy, tooling and processes.- Product development, both web and app.- Diverse growth & innovation activities / rapid experimentation.𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭In 4 months the Couverts growth team realized +95%increase in variable turnover (p/m). In October 2016 Couverts was acquired by Tripadvisor (The Fork).

Amsterdam En Omgeving, Nederland

𝐌𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐭𝐡𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐓𝐞𝐚𝐦 𝐚𝐧𝐝 𝐫𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐥𝐞 𝐟𝐨𝐫:- Growing one of the most important products of DTG, Het Netwerkprofiel. - With a multifunctional team of specialists we optimized the customer journey (leadgeneration process, sales follow-up and fulfillment proces).𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭Strong increase in qualitative leads (+20%) and sales (+25%).

𝐋𝐞𝐚𝐝𝐢𝐧𝐠 𝐭𝐡𝐞 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐭𝐞𝐚𝐦 (3 𝐅𝐓𝐄) 𝐚𝐧𝐝 𝐫𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐥𝐞 𝐟𝐨𝐫:- Implementation of marketing strategy, tooling and agile / growth processes.- Development of new website and leadgeneration process (via Hubspot).- Diverse marketing & innovation activities / rapid experimentation.𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭Successful implementation of agile & growth processes and a new lead generation process. This resulted in a 25% increase of qualified sales leads (YoY). June 2015 Internedservices was acquired by KPN.

Amsterdam Area, Netherlands

𝐋𝐞𝐚𝐝𝐢𝐧𝐠 𝐭𝐡𝐞 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐭𝐞𝐚𝐦 (2 𝐅𝐓𝐄) 𝐚𝐧𝐝 𝐫𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐥𝐞 𝐟𝐨𝐫:- B2C & B2B growth of start-up Carsom.nl, a marketplace for car repairs and maintenance.- Strategy development, growth, SEM, campaigns (print, radio, display), PR, social media, e-mail, CRM, sponsoring, content development, partnership marketing.𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭Strong month-over-month growth in acquisition (B2B and B2C) and activation. Very strong owned channels, especially organic.

𝐌𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐭𝐡𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐓𝐞𝐚𝐦 𝐚𝐧𝐝 𝐫𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐥𝐞 𝐟𝐨𝐫:- Branding for Wella Professionals and System Professional.- Activities: brand management, campaign management, online marketing, PR, endorsement marketing, volume & financial planning, joint promotions𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭Successful new product introduction of SP Men in collaboration with Esquire Magazine.

𝐌𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐭𝐡𝐞 𝐎𝐧𝐥𝐢𝐧𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐓𝐞𝐚𝐦 𝐚𝐧𝐝 𝐫𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐥𝐞 𝐟𝐨𝐫:- Realizing online business growth for the small business segment.- With concept and process innovations, SEM, branding, funnel management, social media and online campaigns. - Implementation of new technologies on ing.nl (e.g. behavioural targeting). - Responsible for all online marcom and sales initiatives.𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭Strong online turnover growth of the small business segment (+20% YoY).

𝐌𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐭𝐡𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐓𝐞𝐚𝐦 𝐚𝐧𝐝 𝐫𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐥𝐞 𝐟𝐨𝐫:- Development and implementation of marketing strategies and concepts at the intersection of the market, customer and organisation.- From the development of strategies and concepts to market launch. - For diverse A-brands (industries), all in order to help business grow.

Amsterdam Area, Netherlands

𝐌𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐭𝐡𝐞 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐓𝐞𝐚𝐦 𝐚𝐧𝐝 𝐫𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐥𝐞 𝐟𝐨𝐫:- Campaign strategy for brands like Nivea, Heineken, KLM- Development of target group segmentation tool

𝐌𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐭𝐡𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐓𝐞𝐚𝐦 𝐚𝐧𝐝 𝐫𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐥𝐞 𝐟𝐨𝐫:- Research the positioning of Emerce Magazine and make improvement proposal- Online marketing activities

Development of the Oranje Index concept (www.oranje-index.nl), initiation of joint promotions, analysis of research data, PR activities.

Msc, Master Marketing

Bachelor Of Economics, Commerciele Economie

Activities and Societies: Activities and Societies: Organization of introduction week (for several years) Graduated in Bsc Economics

Vwo, Economie