Thijs Verhulst Email & Phone Number

Madrid, Es

A network bringing the music industry and technology sector together by initiating close collaborations and partnerships between both sectors. Music Tech Netherlands aims to stimulate innovation within the music sector, strengthen the international competitiveness of the industry and take the lead to create new opportunities for music professionals, technology companies and the society as a whole. Music Tech Netherlands is part of Music Tech Europe, a European ecosystem of similar networks. The activities of Music Tech Netherlands involve providing networking opportunities, knowledge sharing, initiating experiments, projects & research and stimulate investments in the industry.

Responsible for commercial optimization of content, commercial repertoire development, management of (international) partner relationships and leading the artist, content and sales strategies for YouTube in the Benelux (Netherlands, Belgium, Luxembourg). Worked closely with various technology ecosystems, start-ups, VC's and universities to explore new business models.

Creating marketing strategies to optimize content revenue, management of the YouTube artist and content strategy in the Benelux, management of partner relationships and creation and management of the local CRM database in partnership with marketing department. Managed an innovative partnership with the tech ecosystem to explore new business models. Released the world’s first full AR video clip recorded in volumetric video for the Belgian band Clouseau together with 4DR Studios.

Responsible for the streaming & digital marketing strategy, growth of streaming audiences and the marketing of playlists. Also initiated, launched and managed an innovative partnership with the local technology ecosystem to explore new models for the future of the music industry.

Responsible for increasing the conversion of online audiences towards streaming services (Spotify, Apple Music, Deezer), launching digital marketing campaigns and supporting the digital streaming department.

Warner Music Benelux is the local branch of music industry giant Warner Music Group. As a graduation intern, I investigated how to design the best brand experience for the streaming generation.

Developed indie game start-up Sparrow Night Games' marketing strategy for the beta release of simulation game “News Tower” (release 2024) and participation in Steam Next Fest 2021. This resulted in a publishing deal by a prominent publisher.

TicketToFun is an app designed to enrich the live concert experience and enhancing the customer value of a ticket. I was responsible for designing the app’s customer journey and maintaining contact with our partners.

As an intern at Eindhoven’s pop stage Effenaar, I investigated the customer journey of concert visitors for the TicketToFun app. I was also responsible for the marketing of festival ‘Stille Nacht’ and supporting the marketing department.

Master Of Business Administration - Mba, International Mba In Sports And Entertainment Management

Data Science

7-month Data Science program. Develop an in-depth understanding of data science principles, statistical concepts, machine learning (ML).

Pre-Master Cultural Economics And Entrepreneurship

Bachelor Of Arts - Ba, Business Innovation

My thesis has been awarded with the Excellence Award 2017 for 'best graduate thesis 2017'.

Exchange Program

Vwo, Economics And Society