Thi Kim Chi Nguyen Email & Phone Number

United Kingdom

- Manage the A&P budget, proposals, and reports, ensuring efficient allocation and impactful campaigns.- Develop and execute marketing strategies, including content creation for advertising, POS materials, and digital marketing platforms to enhance Longdan’s brand visibility.- Coordinate and support events, promotions, and in-store activities, driving increased shopper engagement and revenue growth.- Collaborate with stakeholders to lease merchandising, promotional, and exhibition spaces, generating additional revenue streams.- Oversee the uploading and optimization of marketing content across retail, wholesale, and online platforms, ensuring accessibility and alignment with the company’s branding strategy.- Work closely with cross-functional teams to strengthen Longdan’s relationships with partners across the UK and Asia, fostering collaboration and growth.

Ho Chi Minh City, Vietnam

STRATEGY- Developed and executed marketing strategies that increased brand awareness and boosted sales (70% in May 2024).- Conducted market research and competitive analysis to inform strategic decisions and identify growth opportunities.- Managed a 8.5M VND marketing budget, optimizing spend across channels to achieve maximum ROI.- Directed digital marketing campaigns, including social media, and content marketing, enhancing brand visibility and engagement.- Collaborated with product development teams to ensure marketing strategies aligned with product launches and enhancements.- Created and presented detailed reports on campaign performance, providing actionable recommendations to senior management.DIGITAL MARKETING- Developed and executed digital marketing campaigns that increased website traffic by 35%.- Managed SEO campaigns, resulting in 9/10 main keywords on top 10 google search engine.- Conducted market research and analysis to inform digital marketing strategies (Ahrefs, GA4, Ads Library,...).- Created and optimized content for websites and social media, driving a 45% increase in organic traffic.- Led the redesign of the company (product) website to create a user-friendly and visually appealing website; resulting in a 7% increase in conversion rates.CONTENT MARKETINGSEO Optimization for website- According to SEO plan to optimize existing content and create new SEO-friendly content, resulting in a 45% increase in organic search traffic.- Conducted on-page optimization and link-building activities.Content for social media- Developed and implemented content plans based on general strategy.- Led a content freelancer and a designer to produce compelling content that aligns with brand voice and goals.

Ho Chi Minh City, Vietnam

Ho Chi Minh City, Vietnam

- In charge of planning, executing, and monitoring all activities of the branch, at least 3 activities per 3 months. - Manage a group of 42 people.- Create content.

Ho Chi Minh City, Vietnam

- Work with a group of 7 people.- Manage 5000+ users in a group.- Plan weekly and monthly content for social platforms.- Create content at least 2 posts per day.- Ananlyze reports, understand problems and implement solutions.- Weekly growth rate of about 50%.- Facebook follower, all without any ad spent. Approximately 3000 members per year.