• Led a team of four designers, fostering a collaborative and efficient work environment.• Implemented new design processes to expedite project delivery and enhance team collaboration.• Led brainstorming workshops for design systems focusing intensively on developing a cohesive design system, ensuring a unified user experience across all products.• Increased user registrations by 7.8% through optimising the candidate registration flow.• Drove the user adoption of AI product features by 24%, including a resume builder and AI-based interviews.• Helped increase job applies by 157% from 250k/week to 643k/week.• Played a key role in conducting A/B testing for new features, contributing to data-driven design decisions.

Contributed to the redesign of the Monster website and app, enhancing user experience to align with its transformation to foundit.

• Contributed to the scaling of Media Ant, India's pioneering e-commerce platform for media buying, since its inception in 2012.• Led the comprehensive redesign of their web-app experience, ensuring an enhanced user interface and improved usability.• Collaborated closely with UX Architects, CEO, and Product Managers to address and resolve media planning and scheduling challenges, resulting in more efficient workflows.• Played a key role in establishing a basic design system and library, enabling consistent and streamlined design processes across the platform.• Contributed to the growth and success of Media Ant by delivering a user-centric web-app experience and implementing design strategies that positively impacted media planning and scheduling operations.

With the goal of expanding my design experience and collaborating with diverse companies, I ventured into freelancing.- Worked with 2 startups, 1 enterprise level product, 2 established companies- Gained extensive experience managing multiple projects, leading small teams, and collaborating closely with developers and Product Managers- Conducted user research for 1 company with focus group of 10

At farmersMandi, I helped develop a B2B solution for sourcing agri produce directly from farmers and supplying it to retailers. Working with Product Managers, I played a key role in building a complete ecosystem of products, including apps for farmers, retailers, warehouses, and drivers.• Collaborated with four PMs to design farmersMandi's ecosystem, including farmer, retailer, warehouse, and driver apps.• Reduced average driver loading & unloading time by 27% after conducting on-field user research with the drivers.

At Bridge Solutions Group, specialized in order management and fulfillment, I played a key role in designing a comprehensive enterprise Warehouse Management Solution. This involved creating a user-centric design approach, ensuring optimal functionality and efficiency throughout the system.I took charge of designing over 100 screens for the application, carefully crafting each interface to enhance usability and user experience. Additionally, I worked to establish a fundamental design system that served as a foundation for their other products. By implementing consistent design principles and components, I contributed to enhancing brand coherence and streamlining the development process.

• Increased conversion rate by 3 times on lead collection pages.• Analysed the existing internal CRM tool, pinpointing inefficiencies, and overhauling the user experience. This revamp focused on enhancing customer issue resolution and streamlining the search process for customer queries.