Tomislav Himbele Email & Phone Number

Jena Area, Germany

● Brand expert that partners with Business units´ marketing teams in planning and delivering effective, consistent, and meaningful brand experience for ZEISS customers by creating engaging content and marcom activities (online and offline) with focus on accelerated customer acquisition and business growth● Development and implementation of global Brand campaigns and content that increased brand equity and led to more sales, pricing power and resistance to competition● Development, evolution, and implementation of global brand guidelines ● Brand consultant in the organization to ensure memorable hero moments along customers´ journey.

East Europe

● Responsible for building up marketing organization in East Europe (18 markets) from ground up, ensured organizational and operational readiness in less than 6 months from foundation (strategy, organization (hiring), processes, agency network)● Planning and execution of consumer centric and innovative integrated marketing communication through all touchpoints, both in brand and customer marketing activities, in alignment with Sales that led to steadily increasing market share in respective markets ● Area budget management that supported efficient spending and effective ROI● Leadership of East Europe multi-country marketing team (local and regional) (hire, train and oversee) - ensuring growth and development of individuals and team with situational and mentoring leadership style. ● Area agency management – building up network of external agencies that supported us in media planning and buying (global and local networks), content creation, and online/offline execution● Leading interface with stakeholders at senior level (CxO and global teams) with proven ability to connect and establish key influential sponsorships and prioritization of projects and resources.● Leading PR and communications in East Europe, organizing press conferences, and acting as company spokesperson for an area

Zagreb, Croatia

● Responsible for MMDS (Microsoft Mobile Devices and Services) brand marketing and generating genuine consumer demand by delivering consumer centric communications and brand centric engagements in CEE markets. ● Delivering best possible visibility and consumer experience along consumer journey by extracting meaningful, measurable co-marketing commitments from key partners ● Marketing team management (16 people) – setting up organizational structure and leading team of regional and local marketing professionals. Strong skills related to people development, trust building, empowering, motivating and developing teams. ● Area agency and budget management

Budapest, Hungary

Budapest, Hungary

Driving business development within Nokia CEE area marketing unit. Managing/contributing to Nokia CEE Business Development projects and identifying business opportunities. Budgeting and preparing the investment proposals and contributing to the creation of business models. Responsible for successful delivery of projects. Operating autonomously in the area, analyzing, developing and implementing concepts and solutions as a subject matter expert. Developing and maintaining agency relationship on area level. Ensuring existing plans are put into operation, supporting achieving sales targets. Responsible for analysis, design & development of policies, plans, programs. Managing work and activities within different functions on area level.

Adriatic - Croatia, Slovenia, Bosnia And Herzegovina

Ultimately responsible for driving Nokia sell-out and market share by delivering a consistent retail experience in general and operator retail outlets. Drive execution of all retail plan activities and responsible for managing the Field Force and executing all elements of the Nokia offering for retail (e.g. retail promotions, store level incentive programs, retail trainings, retail communications, POSM).

In charge of Lexmark channels i.e. dealers and retailers – building and managing dealer’s channel and partner network and increasing business in this segment.Initiations and running channel programs, preparation and planning, launching and announcement to the channel, promotional activities, selecting and recommending special promotions, activities follow up, new product announcements, presentations of new products to dealers and press, running loyalty programs, bonus schemes, designing pricing strategy (comparison, analysis, positioning), building dealer’s database, sales planning and analysis (sell-in & sell-out reports), competition activities follow-up, reporting to regional and corporate management, coordination and support for dealers’ advertising and their BTL activities, preparing, implementing and executing annual marketing activity plans in line with corporate marketing strategy and annual marketing budgets.

Sales & Product Management – market analysis, sales planning and analysis, channel management, pricing (comparison, analysis, positioning), competition activities follow-up, launching new products, presentations / trainings of new products, communication on product updates, development of value-added support for channel, dealers promotional activitiesMarketing & PR activities – preparing, implementing and executing annual marketing activity plans in line with corporate marketing strategy and annual marketing budgets, media planning, budgeting, sponsorships & donations, exhibitions, events, trainings, coordination and support for dealers’ advertising and their BTL activities, coordination and organization of press events, PR releases, PR communication, newsletters, product testing Service and Support - organizing service repair procedure between service European centres and local ones, improving service & support in order to achieve higher competitiveness / better brand image.