Creative Direction. Concept development.

Community management and content management, including publishing strategy, creation, editing, copywriting, campaign and raffle management. Managed the head_freeskiing account to a 35K following, mostly from organic growth. Also handled the head_ski account on Instagram and Facebook.Great time with a fantastic team!

EKS is a racing team competing in the FIA World Rallycross Championship. It was founded in late 2013 by Swedish race driver Mattias Ekström. From the beginning, EKS set a new standard in the racing series, not the least off the track, with a unique look and feel and bold media concepts. I was at the core of this project from the very beginning and until Audi pulled out of rallycross at the end of 2018.

Was appointed CEO and continued my work as Creative Director. Clients including Atlas Copco, Dina Försäkringar, EKS/Audi, HEAD skis and Scania.

Creative responsibilities for several major clients, including Atlas Copco, Dina Försäkringar, EKS/Audi, HEAD skis and Scania.

Shifted from photography to creative work within marketing, brand and design. Day to day work consisted of creative development and copywriting, directing photoshoots and co-leading the agency's design and art direction department. At this point I'm working closely with the planners and business developers of Boman Communication, taking strategies to units used in marketing communications.

Continued working in the studio and outdoors on location with clients such as Porsche, Röhnisch (Swedish sportswear brand) Fjällräven (Swedish outdoor brand) and Hiab (Swedish loader cranes). During this time I also started working closer with creative department (art directors, copywriters, etc). This was the path my career was to follow next.One of many projects during this time was Porsche Magazine, a biannual customer magazine for the Swedish market in which I contributed with both photography and words.

Working mainly with sport brands. Shooting products, still life, life style/models/athletes. In Studio and outdoors on location. Clients: Fjällräven, James Harvest Sportswear